AU regulators threaten influencers who promote illegal betting with fine up to $2.5m

The Australian Communications and Media Authority (ACMA) has sent out a crucial warning to social media influencers as concerns over the promotion of illegal gambling companies intensify.

Content creators risk major fines if found to be encouraging any activity of this kind which, according to a recent study from the University of Sydney, is becoming increasingly popular throughout the influencer community with posts often including direct links to offshore gambling sites.

The latest enforcements are directed at content on Twitter, Facebook, Instagram and TikTok, amongst others, with penalties for individuals reaching up to AU$59,400 (£28,400). For those who ease accessibility to such illegal products, more severe fines up to AU$2.475m (£1.181m) may be handed out.

Formed in 2005, the ACMA continues to enforce the Interactive Gambling Act 2001, which governs online betting sector in Australia.

Given how much young people and children use social media and that the age group is generally considered more vulnerable, the ACMA is particularly concerned about messaging related to black-market gambling.

In recent months, Polymarket, a US-based cryptocurrency prediction company, ran an illegal promotion in Australia by paying local influencers to advertise betting on the federal election.

Since Polymarket is not licenced in Australia, the ACMA launched an investigation into the campaign.

The authority made it clear in its latest statement that “If you are an influencer and you profit from promoting illegal games and wagering services to Australians – you are breaking the law”.

A stricter sector
The move comes during a nation-wide crackdown on advertising amongst youth. In November last year, Australia became the first country in the world to pass a law banning children from using social media altogether.

New regulations are now set to come into force at the end of 2025 to ban anyone age 16 or under from TikTok, Instagram, Snapchat, Facebook, and X. However, Australia’s eSafety Commissioner Julie Inman Grant is now calling for YouTube to be included in the list.

She argued the government should not name specific platforms as exclusions: “Our recommendation was that no specific platform be exempted because the relative risks and harms can change at any given moment.”

YouTube owner Google, is now arguing that the regulations should allow for young Australians to continue to access the platform because it is not a social media platform, but a video streaming platform with a library of free, high-quality content.

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Curacao Gaming Authority issues limited extension for provisional LOK licenses 

As Curaçao continues on its path of regulatory evolution, the country’s governance has revealed that several provisional licenses issued have been extended.

It’s a move that applies to both Green Seal B2C entities and also to B2B license holders, with relevant parties now being ordered to ensure they are compliant with LOK requirements on 24 December 2025, under the same conditions as previously put forward.

The new (LOK) law is seeking to modernise the Curaçao gaming framework and licensing procedure.

Nonetheless, the Curaçao Gaming Authority did lay out that not all operators will be granted the full six-month extension period, underpinning the importance of them showing progress when it comes to LOK standards.

There are a number of requirements that need to be implemented as a result of the policy, specifically around player verification and social responsibility.

These checks include age verification, player self-assessments, deposit limits and additional training for marketing partners and affiliates.

The new framework details that staff should be able to handle player interactions professionally and effectively, whilst also emphasising the importance of staff being able to recognise the signs of gambling distress and ensuring they can conduct sensitive and structured conversations with players.

The new framework also sees the enforcement of significant self-exclusion protocols, ordering operators to display clear self-exclusion guidance.

As well as this, central to the new framework is the advancement of efforts when it comes to AML protocols as the country looks to eradicate bad actors within the B2C and B2B space.

Further underpinning Curacao seeking to enter a new era for compliance, it also emphasised the need for operators to have a presence on the island and ensure they are in touch with developments there.

This took on heightened importance when the Supreme Court of the Netherlands, which is the highest court in all constituent countries of the Kingdom of the Netherlands, including Curaçao, ruled that Master licence holders in Curaçao can be held accountable for the shortcomings of their sublicensees at the end of last year.

The original revealing of the new framework came as Curaçao was removed from the EU tax grey list, a significant decision in boosting the country’s reputation.

Previously speaking to iGaming Daily, Aideen Shortt, advisor to the Curaçao Gaming Authority, emphasised if operators want “to leave Curacao now when the jurisdiction is tidying itself up, that speaks volumes.”

She added: “So our viewpoint is that a jurisdiction is about not just the law, the regulator, but also the operators, the suppliers, all the ancillary services. So our legislation has been drafted with that in mind that it has to work.”

There was previously some criticism over the process for licensing within Curaçao, with Luigi Faneyte, who is a member of the opposition Real Alternative Party.

He alleged money laundering and corruption claims towards the CGA, however, these were vehemently denied by the body as it continues in its efforts to grow its gaming sector.

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AGA debuts online consumer hub to promote responsbile gaming

The American Gaming Association (AGA) is allocating resources to create a new online resource to promote responsible gaming.

The AGA launched its Play Smart Consumer Hub this week allowing the trade group to provide bettors nationwide with tools and resources to practice and promote RG.

The consumer hub bolsters the AGA’s RG messaging platform Play Smart from the Start. The platform provides bettors with messaging to develop responsible gaming habits.

“The AGA is committed to making responsible gaming a seamless part of the player experience,” said CEO Bill Miller. “Part of the fun of gaming is that everyone plays differently, but no matter how or where you play, staying in control starts with habits that work for you.”

The Play Smart Consumer Hub offers a pre-play checklist providing users with the opportunity to set spending limits and a betting education section that breaks down gaming terms and odds. The hub also provides direct access to problem gambling resources. The resourc..

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Hundreds of missing reports lead to black market fog in Norway

Norway’s gambling regulator, Lottstift, has confirmed a serious error that could potentially mean a significant underestimation of the black market.

Exact scope of damage unclear
Atle Hamar, Director of Lottstift, revealed that the regulator’s anonymous tipping system that allows players to report illegal gambling has been out of commission for over a year.

“The error has been there since March 2024, and was discovered this June,” Hamar said.

This might eventually lead to serious challenges when evaluating the impact of the black market on Norwegian customers.

“We depend on tips from the public, and people should have confidence that the tips they send will reach us. This is a serious error, and it took far too long before we discovered it.”

Whilst the public has other options to communicate with Lottstift when it comes to submitting reports, such as landlines, emails, and contact forms, online tips remain the core instrument when it comes to regulator-player collaboration for taking down illegal websites.

Hamar estimated that hundreds of tips have been wasted within the one-year timeframe when the system remained inactive.

“During the period, the public has tipped us via other channels such as email, contact form and telephone. However, those who have used the tip form have not received a notification that their tip did not arrive.

“We have managed to retrieve 120 tips from the last two months. The rest have been automatically deleted for privacy reasons.

“This means that several hundred tips may be missing for us, but we do not have exact numbers. We will thoroughly review this and make the necessary changes to prevent something similar from happening again.”

While the error has been corrected, this blunder will certainly cast doubt on the accuracy of the regulator’s next black market report.

Norway’s black market
A number of gambling monitoring bodies have continuously warned that the black market in Norway is rapidly gaining leverage over regulated gambling.

In its 2022 European report, the UK’s Betting and Gaming Council (BGC) concluded that a mixture of hard-hitting regulations like in-depth affordability checks, stake limits and advertising bans have all led to the black market accounting for 66% of all money staked in that year alone.

This translates to black market revenues going up by more than three times since 2010, the BGC’s report further added.

A widely circulated argument within international gambling circles is that the monopoly state-owned Norsk Tipping has over gambling services is helping the black market thrive.

Given that Norway will soon become the last monopoly regime in the Nordics after Finland transitions to an open market in the next few years, Norsk Tipping’s future has become a main topic for discussion in everyday political talks.

All aside, over the last few years both the regulator and the government have made noteworthy efforts to push the black market away while curbing problem gambling rates.

In 2024, Lottstift was granted increased powers to issue DNS and IP blocking orders of illegal gambling websites so it can better protect the Norwegian gambling market.

However, the recently discovered error will have rendered these powers largely obsolete, forcing Lottstift to play catch-up with the black market until it breaks even from a year of missed regulatory enforcement.

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UKGC launches probe into land-based player safety standards

The land-based sector has been put under a review by the UK Gambling Commission (UKGC) over reports of player protection failures.

A BBC reporter self-excluded themselves as part of an undercover investigation into gambling venues. They were then allegedly allowed to play the slots across four out of the five Adult Gaming Centres (AGCs) they visited in Portsmouth, England.

If found to be true, this would constitute a significant breach of the UKGC’s player protection policies, where if a player self-excludes with an AGC, they would then have to have their rights revoked to enter other venues within a 1km radius, possibly even more if they choose to extend that distance.

As part of the UK’s licensing regime, AGCs can either join SmartExclusion or the self-exclusion scheme run by industry trade body Bacta. Licensing permits for brick-and-mortar casinos are handed out by local authorities, which then perform regular assessments of the venue’s responsible gambling compliance standards.

According to the reporter, two of the venues they visited were allegedly not signed to any of the self-exclusion schemes.

Tim Miller/UKGC
Responding to the BBC, Tim Miller, Director of the UKGC, said: “Most of all, we do need to see inspections of those properties. They’re not onerous, for just checking that [AGCs] are actually doing is what they’re meant to do, and they’re not doing stuff which is marginally illegal.”

An additional comment by a UKGC spokesperson for iGaming Expert read: “We take protecting consumers extremely seriously. The results of this BBC investigation are very concerning, and we will be taking urgent steps to investigate what has happened.”

Local authorities demand more powers
The land-based sector has found itself in the center of a heated debate over the last few months, as local council leaders voiced their concerns that casinos are predominantly present in low-income areas.

In April, a total of 38 councils wrote directly to Lisa Nandy, DCMS Secretary, calling for reforms in gambling regulations that would transfer more powers within the hands of local authorities – particularly when it comes to planning permits of land-based casinos.

Most recently, the London Borough of Brent partnered with think tank Social Market Foundation for an in-depth review of current regulations and a subsequent draft proposal that would highlight potential room for improvement when it comes to protecting vulnerable communities.

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Gambling Commission ‘concerned’ by BBC gambling centre probe

The UK Gambling Commission (UKGC) has launched an investigation after a BBC report revealed stark compliance failures at gambling venues in the UK.

An undercover operation undertaken by File on 4 Investigates found that a BBC reporter who had placed himself on a self-exclusion register was able to play on slot machines at four out of five Adult Gaming Centres (AGCs) he entered in Portsmouth, England.

Once signed up to a self-exclusion scheme at an AGC, a player’s image should be shared among similar venues within a 1km radius, and any players on the list should be prevented from playing. This distance can be extended further by calling a helpline.

“We take protecting consumers extremely seriously,” a Gambling Commission spokesperson told iGaming Expert. “The results of this BBC investigation are very concerning, and we will be taking urgent steps to investigate what has happened.”

According to the BBC, two of the venues the reporter entered were not signed up to a self-exclusion scheme, breaching one of the conditions of their gaming licence. They have since begun working with a self-exclusion scheme.

There are two self-exclusion schemes that AGCs can join. One called SmartExclusion and another run by Bacta, the trade body for AGC venues.

The UKGC notes that local authorities are responsible for licensing such premises, and part of the licensing fee they charge is used to inspect gambling businesses in regards to their compliance with responsible gambling measures.

Within the BBC report, Tim Miller, Executive Director of the UKGC, committed to “double down” on efforts to ensure that these checks are performed.

“Most of all, we do need to see inspections of those properties,” he told the BBC. “They’re not onerous, for just checking that what [AGCs are] actually doing is what they’re meant to do, and they’re not doing stuff which is marginally illegal.”

AGC scrutiny escalates

These damming findings come at a time when such gambling venues are facing increasing scrutiny from local authorities, who accuse AGCs of targeting the poorest areas of the UK.

In April, a letter addressed to DCMS Secretary Lisa Nandy expressed fear that local communities are being overwhelmed by “24-hour slot shops”.

36 councils and two mayors, including Greater Manchester Mayor Andy Burnham, signed the letter calling for “key reforms of the Gambling Act”, which they believe has overlooked community-level concerns about gambling harms.

In particular, leaders are demanding greater local authority control over granting gambling licences to venues.

Cllr Muhammed Butt, Leader of Brent Council and author of the letter, commented: “Communities like Brent are experiencing a surge of land-based gambling operators spreading along our high streets, seemingly targeting areas of higher deprivation to maximise profits. The alarming concentration of these premises often faces strong community opposition, as well as concerns from public health and community safety officials.

“But despite this shared opposition among residents, police, and politicians, councils have found themselves effectively powerless to intervene. The current statutory ‘Aim to Permit’ duty severely restricts a council’s ability to block the opening of additional gambling venues, even when the community is unequivocally against it.”

Concerning compliance failures

Within the BBC report, gamblers shared their own experience of the failings of staff at AGCs.

One gambler spoken to as part of the investigation revealed that a member of staff at an AGC offered to show her how to remove a block on her bank account that she had put in place to prevent her from making transactions at gambling venues.

Meanwhile, the report also spoke to the family of a woman whose problem gambling activity sparked UKGC intervention against Merkur Slots UK Limited.

In February, the operator was handed a £95,450 fine for failing to interact with the customer, who lost £1,981 across two gaming sessions at its AGC in Stockport.

According to the UKGC’s Licence Conditions and Codes of Practice (LCCP), premises-based businesses such as Merkur are obligated to interact with customers to minimise the risk of customers experiencing gambling harm.

The UKGC noted at the time of announcing the penalty, Merkur had taken action to correct the compliance failure at the store in question.

“We urge anyone with concerns to report potential breaches of our rules through our confidential report line as soon as they can,” advised the UKGC spokesperson.

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MGA issues vehement defence against EU 

The MGA has asserted its belief that Bill 55 does not shield Maltese operators from EU courts following the escalation of the dispute between the EU and Malta.

A formal notice was filed by the European Commission questioning whether the bill complied with European regulations. However, the MGA has staunchly defended the bill, emphasising that it doesn’t impose a blanket ban on enforcing European judgments against Maltese-licensed gaming companies.

The MGA emphasised that as a Member State, Malta has “consistently maintained the position that its gaming regulatory framework is in line with the principles established by the Court of Justice of the European Union (CJEU)”. Specifically around competition laws and the fundamental freedoms enshrined in the Treaty on the Functioning of the European Union (TFEU).

Consequently, the MGA reiterates that Article 56A of the Gaming Act does not introduce new or separate grounds for refusing the recognition or enforcement of judgments beyond those already set out in Regulation (EU) 1215/2012. Rather, it codifies into law Malta’s long-standing public policy on gaming matters. The MGA will continue to support the Maltese Government in engaging in open and constructive dialogue with the European Commission.

A letter issued by the EC stated that it considers the Maltese legislation as a shield from litigation from other EU states, something the MGA vehemently denies.

An MGA statement defended the bill as the regulatory body underpinned its belief that any unjustified restrictions on the freedom to provide services and the freedom of establishment within the EU internal market run directly counter to the case law of the CJEU.

The MGA concluded its defence by outlining that Article 56A of the Gaming Act “does not introduce new or separate grounds for refusing the recognition or enforcement of judgments beyond those already set out in Regulation (EU) 1215/2012”.

They described it instead as codifying into law Malta’s long-standing public policy on gaming matters.

The bill was brought back into focus in recent times as Maltese courts ruled in two separate cases that Austrian courts do not have the power to dictate whether gaming operators in Malta compensate Austrian players.

This is in spite of courts in Austria both backing the players, with the Austrian framework currently citing any overseas operator as being illegal in the country.

Maltese courts and the two operators emphasised the free market and EU Laws enabling free movements of services, illegitimising the original Austrian decision in the eyes of the Maltese legal system.

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Swedish regulator continues legal battle with Svenska Spel

There’s set to be a new chapter in the longstanding legal battle between the Swedish gambling regulator Spelinspektionen and the operator Svenska Spel Sport & Casino AB.

The regulator has appealed a court decision that saw the operator successfully challenge a SEK 100m penalty fee (approximately £7.7m) for duty of care failures.

Spelinspektionen is appealing the decision of the Administrative Court in Linköping to the Court of Appeal in Jönköping as it believes it conflicts with previous court decisions, as well as the authority’s scope of the duty of care assessment.

Administrative Court sides with Svenska Spel

Back in March last year, Svenska Spel was issued a warning and a penalty fee by the Swedish authority following an audit of the operator in 2021, in which the authority stated that the operator had not fulfilled its obligations under Chapter 14, Section 1 of the Gambling Act, specifically the duty of care supervision.

Spelinspektionen said Svenska Spel didn’t work actively or proactively enough to protect ten customers who showed signs of potential gambling harm between 17 October and 17 December 2021, issuing a warning and a penalty fee of SEK 100m as a result.

Appealing to the administrative court, Svenska Spel said it did meet the requirements of Chapter 14, Section 1 of the Gambling Act, continuously monitors its customers’ gambling behaviour and takes action to help players reduce their gambling when necessary.

The operator added that as the constitution doesn’t state which measures should be taken and when, its own measures should therefore “be considered sufficient when examining whether there were grounds for intervention”.

Siding with the operator, the Administrative Court disagreed with Spelinspektionen‘s assessment based on the “legality principle”, which states that an authority may only take measures that are supported by the legal order and that it must be “sufficiently clear” what individuals must do to avoid a penalty.

Assessed in a ‘completely different way’

The Administrative Court’s judgment can be appealed by Spelinspektionen to the Court of Appeal, which is what the regulator has decided to do, arguing that the Administrative Court’s decision conflicts with previous court decisions and the authority’s scope of the duty of care assessment.

In a statement, the authority said: “The Administrative Court’s judgment incorrectly assumes that the duty of care under Chapter 14, Section 1 of the Gambling Act does not contain any concrete directives for action. The Swedish Gambling Authority considers that the provision places clear requirements on a licensee.

“A licensee must promptly take active measures to protect players against excessive gambling. A licensee must also continuously monitor extensive gambling and, if necessary, take measures at the same pace as the gambling occurs. A licensee must also voluntarily limit gambling to counteract the damage that excessive gambling can cause.

“The customers examined, one of whom was a young person, have gambled extensively and lost significant amounts over a short period of time. Over two months, the losses have amounted to between SEK 260,000 and SEK 600,000. In some cases, the losses correspond to a large part of the customer’s taxable annual income.

“The company’s measures have mainly consisted of warnings and informative messages. The Swedish Gambling Authority assesses that Svenska Spel Sport & Casino has neither continuously followed up on the customers examined nor taken necessary and individualised measures to limit their gambling.

“The Swedish Gambling Authority believes that the Administrative Court has assessed Svenska Spel Sport & Casino in a completely different way than other sanctioned licensees. The Swedish Gambling Authority is therefore appealing the Administrative Court’s ruling to the Court of Appeal.”

‘Greater clarity’

The interpretation of the duty of care under Chapter 14, Section 1 of the Gambling Act has already been raised by Svenska Spel, who called for clarification regarding its interpretation when they reacted to the Administrative Court’s decision earlier this month.

“It is gratifying that the Administrative Court upholds our appeal and overturns the decision of the Swedish Gambling Authority,” commented Fredrik Wastenson, CEO and Business Area Manager at Svenska Spel Sport & Casino AB.

“We appealed because we believe that the penalty fee is disproportionate in relation to the shortcomings and because there is a need to create greater clarity in the interpretation of the duty of care. We believe that the authority may only take measures that are supported by the legal order, the so-called principle of legality, which the court has also stated.”

Compliance

Spelinspektionen has also recently undertaken a review of three operators – AB Trotting and Galloping, Svenska Spel and Lotto Direct Limited – who will be checked for compliance with the provision on the notification obligation according to Chapter 11, section three of the country’s Gambling Act.

Chapter 11, section three of the Gambling Act requires licence holders to notify the gambling authority if they become aware of changes concerning their application or registration of a gambling agent.

The gambling authority stated that once the review has been completed, the results will be published with a link to a decision if intervention is necessary.

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BGC names CopyBet latest member during fight against tax increase

CopyBet has joined the Betting and Gaming Council (BGC), the standards body that represents around 90% of the regulated gambling industry in the UK.

Launched in 2016, CopyBet allows users to copy the bets made by others on the platform, which also includes tipsters rankings based on both their recent betting performance and profitability.

The firm, which operates under a UK Gambling Commission (UKGC) licence and also holds a Class B bookmaker license in Cyprus, supports both pre-match and in-play betting markets.

Grainne Hurst, CEO of the BGC, stated: “We are thrilled to welcome CopyBet as a member of our expanding and diverse membership at the BGC. We look forward to collaborating with CopyBet, and all our members, as we work together to raise standards across the industry.”

Integrity is key
The news comes not long after Coybet was welcomed by the International Betting Integrity Association (IBIA) as its newest member.

CopyBet now feeds integrity data from its online betting platform into IBIA’s global monitoring network, joining more than 80 companies operating over 140 sports betting brands with a total handle of $300bn per year.

The operator has been working to enhance its brand visibility over recent years, including through several sports sponsorships. This association with sports betting may have influenced the firm in deciding to take a more active role in integrity.

Currently, the brand is the official front-of-shirt sponsor of EFL’s Queens Park Rangers FC, as well as the partner of several Cyprian football teams such as AEK Larnaca, PΑC Omonia 29M, Enosis Neon Paralimni and Aris Limassol.

It also made its racing debut last year as sponsor of the November Racing Weekend at Ascot. Meanwhile, Irish jockey Jonathan Burke is also a CopyBet brand ambassador.

Anton Ivanov, Business Development Director of CopyBet UK, said of the firm joining the BGC: “CopyBet is pleased to announce its membership of the BGC. We look forward to working with other members to help raise industry standards further and create a culture of safer betting.”

Black market concerns loom
As the BGC continues to prioritise player safety, earlier this month, the group commissioned research which has sparked several fears that a tax increase on online gambling in the UK would make customers turn to unregulated betting sites.

Remote activities are currently hit at 21% of operator profit, while General Betting Duty is taxed at 15% of profit and Pool Betting Duty at 15% of net stake receipts. The rate of the potential new Betting & Gaming Duty (BGD) is not yet clear.

The BGC warned that this shift could not only fail to generate more tax revenue but also jeopardise player safety, as well as severely impact the financial health of sports, particularly horse racing.

Hurst said: “It’s clear it will not raise more tax, it simply risks forcing huge numbers of customers out of the regulated market, with its world leading standards on player safety, into the arms of the growing, illegal, unregulated and unsafe gambling black market online.”

“Any tax rises would make a mockery of the Government’s growth strategy and be catastrophic for horseracing, which is already facing a bleak financial outlook.”

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Regulators in Louisiana & Mississippi send C&D orders to sweeps casinos

The Louisiana Gaming Control Board is the latest regulatory agency taking action against the operation of unlicensed offshore wagering and sweepstakes casino platforms.

The board is taking a stance against the unlicensed operators by issuing a slew of cease and desist orders for circumventing Louisiana’s gaming laws and regulations. The regulator recently sent Bovada a cease and desist letter before issuing over 40 additional orders.

Louisiana’s gaming regulator did not disclose the other operators that received the orders.

“These actions send a clear message,” said Louisiana Gaming Control Board Chairman Christopher B. Hebert. “Louisiana will not tolerate illegal operators who put our citizens at risk and undermine the fairness and integrity of our gaming industry. We will continue to use every enforcement tool available to protect the public and uphold the law.”

The Louisiana Gaming Control Board sent cease and desist orders after Gov. Jeff Landry vetoed a bill to ban the operati..

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