The UK Gambling Commission (UKGC) has issued a response to the Office for Statistics Regulation (OSR) following its review of the Gambling Survey for Great Britain (GSGB), outlining a timetable for addressing any outstanding recommendations.
Within its response, the UKGC said that most of the recommendations will be addressed in October this year, which is when the second annual GSGB report is scheduled to be published.
GSGB reflections and OSR recommendations
Reflecting on the past year since the first official GSGB statistics were published, the Commission noted that the GSGB hub on its website had 5,271 user visits and includes a variety of outputs from the statistics, including a series of supplementary tables and two deep-dive reports.
Nearly 50 users downloaded the first GSGB raw data, published in the UK Data Service in February 2025, with the data being included in several externally published studies.
Back in May, OSR published its review of the GSGB from Professor Patrick Sturgis of the London School of Economics, outlining seven recommendations for the UKGC to act on. These recommendations were:
Research to better understand the relationship between the survey topic and the propensity of gamblers to respond to survey invitations
Undertake additional research to understand the role of socially desirable responding as the driver of the difference in gambling estimates between in-person and self-completion surveys.
Undertake a randomised experiment to evaluate the effect of the updated list of gambling activities on estimates of gambling prevalence and harm.
Take steps to assess the extent of potential bias in the subset of questions administered to online respondents only.
Continue to monitor best practice in the area of household selection of adults in push-to-web surveys.
Research the prevalence of gambling and gambling harm in groups that are excluded from the GSGB because they are not included in the sampling frame.
Seek opportunities to benchmark the estimates from the GSGB against a contemporaneous face-to-face interview survey in the future.
UKGC’s progress so far
Publishing its response to the OSR recommendations, the UKGC stated it has completed the following:
Updated the GSGB hub’s survey improvements page with information about experimental research commissioning – April 2025.
Hosted a webinar to launch experimental research implementing recommendations 1-3 from Professor Sturgis’ report – April 2025.
Provide a GSGB feedback channel for users – June 2025.
Created and published a user engagement strategy outlining how it will interact and understand the needs of users – July 2025.
Develop and implement a GSGB communications strategy – July 2025.
In terms of recommendations that are ongoing, the Commission stated that it will continue:
Updating the improvements page with the latest developments.
Incorporate user feedback to ensure the survey remains relevant.
Offer user feedback on contributions that can or can’t be addressed via GSGB.
Review and broaden the stakeholder engagement network where possible.
Build on partnerships with other official statistics producers.
Inform users on GSGB page updates in a timely and transparent manner.
Commission’s schedule ahead
As for what still needs to be completed, the UKGC has scheduled to:
Publish research governance framework – July 2025.
Receive feedback from the GSGB statistics user group on other information they would find useful regarding usage of statistics – July 2025.
Feedback from users on GSGB content they want to see published and how they would like to access data – July 2025.
Publish a report from experimental research – August 2025.
Show how GSGB links to evidence roadmaps – September 2025.
Provide additional quality assurance information in the GSGB technical report to combine UKGC and National Centre for Social Research processes – October 2025.
Publish information on how GSGB data is validated against other data sources within the technical report – October 2025.
Add links to guidance on using GSGB data from GSGB statistical landing pages and technical report – October 2025.
Tailor outputs to different users and potentially provide notes to editors when appropriate – October 2025.
Bring two GSGB technical support sections together – why the survey may underreport (people with lived experience may not respond) and why it may overreport (gambling focused) – into the same section – October 2025.
Potentially update guidance after experimental research based on Professor Sturgis’s recommendations and share with the statistics user group – October 2025.
Update materials relating to GSGB consistency and comparability with other related statistics after experimental research to implement Recommendations 1-3 from Professor Sturgis’s report is completed – October 2025.
Expand Power Bi dashboard, offering more granular data, cross-tab potential and smaller geographical area data – October 2025.
Bring hyperlinks from Excel contents page to tables and data tables – October 2025.
Investigate adding Digital Object Identifier (DOI) for publications to track how GSGB is being used and/or published – October 2025.
Publish communication on how GSGB data fits within the broader gambling data landscape and how data is integrated with other sources – December 2025.
Benchmark GSGB data against Adult Psychiatric Morbidity Survey (APMS) – December 2025.
Benchmark GSGB data against the 2024 Health Survey for England – March 2026.
Additional questions have also been incorporated into the GSGB, including questions on consumer trust in gambling, unlicensed gambling and if respondents have registered with GamStop, while the question set about bingo has been expanded to understand the locations where bingo is being played in person.