iGaming Daily: Meta, Google, and the Crackdown on Illegal Gambling Ads

iGaming Daily: Prediction Markets in Court & DraftKings’ Responsible Gaming Push

Spain begins tests of cross-operator deposit limits on gaming accounts 

Enteractive’s CRM solution to help Optimove balance retention and RG

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Optimove has added Enteractive’s outbound calling to its CRM marketing platform’s Multichannel Marketing Hub.

The feature will sit alongside its existing suite of marketing channels such as email, mobile, and SMS, and can be used to aid player retention and identify problematic gambling issues.

“Sometimes you need a bit of human touch,” said Dan De Souza, director of igaming partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”

According to Enteractive, the personalization of outbound calls can help to reengage with previous players but also identify signs of problematic gambling behavior.

“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a sign..

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Responsible gambling in spotlight at Canadian Gaming Summit

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With the digital age of gambling ushering in an array of cutting-edge technologies, innovative marketing initiatives and gaming experiences, player safety might risk being overlooked.

The upcoming Canadian Gaming Summit will bring the player safety discussion back to the forefront, equipping delegates with the latest safeguarding practices and ethical marketing strategies that promote growth without compromising player well-being.

The 300-person Player Protection Symposium will take place at the Metro Toronto Convention Centre in Toronto on Tuesday, June 18, a day before the core days of the summit. Delegates will delve into crucial player protection issues, including effective strategies for marketing responsible gambling initiatives, methods to safeguard high-stakes players, and discussions on establishing a robust yet reputable brand for operators.

Opening the symposium is the panel titled ‘Safeguarding the Stakes: Strategies for Player Protection at the VIP/High Roller Level,’ w..

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Enteractive’s outbound calling added to Optimove platform

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Enteractive has agreed to a strategic partnership with Optimove to boost player retention, help identify problematic gambling, as well as marketing personalisation.

Through the deal, the player conversion and reactivation service provider’s outbound calling expertise has been added to the CRM marketing platform’s Multichannel Marketing Hub, going alongside its existing suite of marketing channels such as email, mobile, SMS, in-app messaging, as well as web and mobile push.

Enteractive has stated that the outbound calling will allow operators to provide personal interactions with players in the areas of retention and tackling problematic gambling, accessible seamlessly with Optimove’s CRM marketing platform integration.

Dan De Souza, Director of iGaming Partnerships at Optimove, commented: “Sometimes you need a bit of human touch. We’re thrilled to kick off this strategic partnership with Enteractive.

“This new marketing channel represents a significant addition, offering operators ..

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UKGC lauds success of multi-stakeholder approach to combat illegal gambling 

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The UK Gambling Commission (UKGC) stands by its long-term strategy to combat illegal online gambling, as a regulatory objective of the Gambling Review’s White Paper.

“The Commission’s approach is to identify and undertake high-impact interventions to disrupt unlicensed operators targeting consumers in Great Britain, all with a view to making it difficult to provide illegal gambling at scale,” stated CEO Andrew Rhodes at the Westminster Media Forum on 13 May 2024.

The strategy has involved the Commission engaging with the National Crime Agency (NCA), Police Intellectual Property Crime Unit (PIPCU), and His Majesty’s Revenue and Customs (HMRC) to increase intelligence-led disruptions that impede unlicensed operators from engaging with British consumers.

Cooperation with regulatory counterparts is highly effective, as the Commission has eliminated illegal Facebook lotteries, working in tandem with HMRC and imposing penalties of £600,000 on unlicensed organisers.

Combating illegal gamb..

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GambleAware calls for ‘more compelling’ safer gambling messaging

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GambleAware has called for evidence-based health warnings to be placed on UK gambling adverts after conducting research on the current inadequacies of safer gambling messaging.

The gambling harm prevention charity’s call for “more compelling” safer gambling advertising comes after it commissioned a report curating responses from over 7,000 people on the topic of safer gambling messages.

Weighing up the need for clearer safer gambling messaging the report called into question the effectiveness of ‘Take Time To Think’, a widely used industry-led safer gambling slogan. The research was conducted by specialist communications agency The Outsiders and also included quantitative research conducted by YouGov.

The research revealed that the slogan ‘fails to land the jeopardy of gambling harms’ while also failing to signpost where people can find help for gambling harm issues.

Alexia Clifford, Chief Communications Officer for GambleAware, said: “Gambling harms are a serious public health..

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GambleAware research claims safer gambling adverts are failing

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UK player harm charity GambleAware has called for public health warnings on gambling adverts, as research shows that messaging over gambling risks is not cutting through with the public.  Researchers found the UK industry’s ‘Take Time To Think’ slogan was inadequate and should be replaced with the following messages: GambleAware Chief Communications Officer Alexia Clifford…

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Shareholders reject non-smoking proposal at Boyd Gaming facilitates

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Investors in Boyd Gaming have voted against commissioning a study to evaluate the implementation of a smoke-free policy at the company’s gaming facilities.

Boyd shareholders voted on Monday to reject a proposal that required company management to generate a report on potential cost savings from implementing a smoke-free policy. Boyd, which operates 28 properties in 10 states, reported more than 63.6 million votes against the study with 18.5 million in favor, according to a filing with the SEC.

“The proposal asks for a report on implementing a smoke-free policy, but we believe this proposal is the first step toward forcing our company to unilaterally adopt such a policy, regardless of the actions of our competitors,” said Boyd in an April letter to shareholders.

Boyd shareholders have rejected the proposal despite efforts to ban smoking by nonprofit healthcare system Trinity Health and Americans for Nonsmokers’ Rights (ANR).

The Nevada Tobacco Control and Smoke-free Coalition has al..

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UKGC: Third white paper consultation to focus on land-based sector

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Andrew Rhodes, Chief Executive of the UK Gambling Commission, has stated that the next phase of gambling white paper consultations will focus on the land-based sector.

Speaking at the Bingo Association Annual General Meeting 2024, Rhodes mentioned that the third consultation period will arrive later this year, likely this summer.

No specific start date for the consultation was provided by the Chief Executive, as he stated that “this work is not operating in a vacuum and so the exact timings will to some extent be dependent on other work elsewhere”.

Alongside the UKGC, white paper consultations are also being conducted by the UK government’s Department of Culture, Media and Sport, working in tandem with the commission to establish the right future direction of the UK gambling market.

“I think this is a fair point to reflect on the strength of our collaboration with our sponsoring department, DCMS, and we will continue to do so,” commented Rhodes.

“Given the range of issues that DC..

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Andrew Rhodes: Third consultation to prioritise land-based reforms, but RET Levy remains with DCMS

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UK gambling’s land-based venues and stakeholders have been warned to prepare for a summer of changes, adopting new rules to comply with the commitments of the Gambling Review’s White Paper.

Addressing delegates of the Bingo Association AGM – Andrew Rhodes, Chief Executive of the UK Gambling Commission (UKGC), stressed that the White Paper’s consultation phase will be followed by the Commission swiftly applying changes, impacting all gambling disciplines, whether land-based or online.

The Commission maintains progress on the consultation phase of the White Paper, fulfilling the remit of the UKGC’s new corporate strategy to secure ‘better data and better evidence’ supervising and governing UK gambling activities.

Of significance to land-based stakeholders, Rhodes noted that the White Paper’s third consultation phase will be focused on land-based elements and feedback.

“Later this year and likely this Summer, we will be publishing the next round of consultation responses and then movi..

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How Massachusetts is using research to rewrite the gaming playbook

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In Massachusetts, like in many states, things are changing fast in gaming.

The state launched digital sports betting in March 2023 and experienced an immediate influx of sports betting products, services and advertising. To say Bay Staters took to online sports wagering enthusiastically would be an understatement.

“It’s been a shock to the system, for sure,” Massachusetts Council on Gaming and Health (MCGH) CEO Marlene Warner told SBC Americasat the SBC Summit North America Player Protection Symposium. “Everyone had high expectations for online sports wagering in Massachusetts and the numbers have far, far, far exceeded those expectations.”

With more than 1.6 million sportsbook accounts active in Massachusetts since March 2023, the state has emerged as one of America’s fastest-growing gaming markets. It generated $594.9 million in gross gaming revenue in its first full year, with total tax revenue reaching $118.5 million. That latter figure is double what the state had expected pr..

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