UKGC: New Consumer Voice framework to deliver high-quality research quickly

The UK Gambling Commission is committed to delivering high-quality research efficiently through its new Consumer Voice framework, which introduces four specialist research suppliers with unique expertise.

Consumer Voice aims to help the gambling regulator understand the experiences of UK gamblers, providing information alongside the Gambling Survey for Great Britain. It seeks to offer a “flexible, targeted approach to gathering insight” and a way to conduct “deep dives into specific issues, test new ideas, and track consumer sentiment over time”.

The programme engaged with more than 10,000 gambling consumers in 2024, while previous studies have examined financial risk checks, bonus incentives, and gambling during the cost-of-living crisis.

Greater agility and reach

Undergoing restructuring, the Commission noted that Consumer Voice will be able to dive deeper into the views, motivations, and behaviours of gambling consumers.

This includes those from underrepresented or harder-to-reach groups, such as people who gamble on specific products, certain demographic groups, and those experiencing negative consequences of gambling, whether it be their own or someone else’s.

The four specialist research suppliers being included in the Consumer Voice programme under the new framework are Yonder Consulting, The Behavioural Insights Team (BIT), Humankind Research and Savanta. Each will have a two-year contract that can be extended until 2029.

Commenting on the new framework, the UKGC’s Head of Research, Laura Carter, noted that the restructuring of Consumer Voice will give the Commission “greater agility and reach than ever before”.

“With these four partners, we’re better equipped to commission high-quality research quickly and use a range of approaches to respond to emerging trends or risks as they develop,” added Carter.

“The Consumer Voice programme is central to our efforts to ensure our decisions are grounded in the lived experiences of all consumers and the evolving realities of gambling.”

Specialist research suppliers

Yonder Consulting is a specialist organisation in mixed methodology research that has partnered with the UKGC’s Consumer Voice programme for the past three years, exploring the consumer experience elements such as industry trust, unlicensed market engagement, key sporting event behaviours and the impact of marketing and bonus offers.

BIT is an experimental and behavioural research expert team that combines human behaviour understanding and evidence-led problem solving to help improve people’s lives.

Eleanor Collerton, Senior Advisor at The Behaviour Insights Team, stated: “We’re excited to contribute our expertise in experimental research to generate new insights, address key evidence gaps, and help ensure consumer voices shape meaningful and effective gambling policy, building on more than five years of work to reduce gambling harms in GB.”

Humankind Research is composed of qualitative experts with a focus on complex issues and the lived experience of hard-to-reach audiences via sensitive and inclusive research approaches to understand their experiences and needs and to guide policy and priorities.

Savanta offers fast-turnaround, cost-effective research tools that are quantitative and qualitative.

“Savanta are delighted to be one of the suppliers chosen to support the Gambling Commission on its Consumer Voice programme,” commented Olly Wright, Head of Public at Savanta.

“Through our range of quantitative and qualitative quick-turnaround research tools, we can ensure the Commission stays on the pulse of consumer opinion and behaviours and help it in its efforts to put the voice of gambling consumers at the heart of its work.”

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Germany elects new Czars to unify addiction & treatment policies

Germany will implement a new oversight of the treatment of addiction and patient care, impacting all federal states and relevant authorities, including gambling oversight.

The Bundestag, Germany’s Federal Parliament, has confirmed the appointment of three new General Commissioners tasked with leading national strategies on addiction policy, recovery, and patient welfare.

Professor Dr Hendrik Streeck (CDU), a leading physician and Bundestag member, has been appointed as the Federal Government Commissioner for Addiction and Drug Issues. Further appointments include Katrin Staffler (CSU) as the new Federal Commissioner for Care, and Stefan Schwartze (SPD), who will continue his mandate as Commissioner for Patient Affairs.

The appointments were confirmed by the Federal Cabinet on 28 May 2025, following recommendations from Federal Health Minister Nina Warken. All three roles are embedded within the remit of the Federal Ministry of Health.

Policy reset to tame Länder frictions
The reshuffle signals a reorientation in how Germany addresses complex addiction challenges within its decentralised healthcare structure, where the Länder (states) hold autonomy.

Dr. Streeck succeeds former Federal Drug Commissioner Burkhard Blienert, who in 2023 submitted a recommendation to the Bundestag proposing that gambling advertising be regulated under the same restrictions as tobacco.

Blienert’s proposal drew criticism from the German Sports Betting Association (DSWV), which argued that such measures would unfairly stigmatise operators, and media of a regulated sector.

The appointment of a new “Drug Czar” is expected to shape future regulation and public health strategies across multiple sectors including gambling where authorities remain divided over the severity of risks and the strength of supporting research.

No Harmony on Gambling Addiction
German Stakeholders remain divided on the political fallout of the 2024 Federal Ministry of Health Report, which estimated that 1.3 million Germans suffer from gambling addiction — more than three times prior estimates.

Though intended as a call to action for public health, the report was widely criticised for its methodology and accused of inflating figures to support tighter controls.

Industry stakeholders and academics argued the findings blurred distinctions between recreational and problem gambling, fuelling political momentum for advertising restrictions and player spending caps.

Several Länder governments rejected the report’s implications, viewing it as an overstep by federal authorities into constitutionally reserved state powers under the 2021 State Treaty on Gambling (GlüStV).

Towards a Cooperative Platform
Katrin Staffler will now spearhead efforts to develop sustainable care infrastructure across all regions, while Stefan Schwartze continues to represent patient rights at the federal level — a role that has grown in prominence amid post-pandemic restructuring and increasing digitalisation in healthcare.

Together, the appointments represent a strategic realignment in German health policy, aiming for stronger integration between addiction treatment, care services, and patient advocacy. Their combined mandate is expected to drive national standards and policy coherence — while continuing to test the balance of power between federal leadership and regional autonomy.

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ROGA sportsbooks respond to VIP criticism with new guidelines

The Responsible Online Gaming Association (ROGA), an association of leading online sportsbooks, has published a new set of guidelines for how operators should approach VIP programs.

ROGA noted that the evidence-based recommendations are intended to support its members’ existing VIP policies to strengthen responsible online gaming by helping players set their own boundaries.

ROGA was launched in March 2024 and comprises eight members: FanDuel, DraftKings, BetMGM, Fanatics, PENN Entertainment, bet365, Hard Rock Digital and Bally’s. The association noted those companies combine to account for 90% of the legal U.S. online gaming market by handle.

The member sportsbooks have all independently committed to implementing these guidelines “within a commercially reasonable timeframe.”

Review behavior, equip VIPs with knowledge and power

The organization noted that it has found that the most effective VIP programs combine proactive education, personalized engagement and periodic evaluation. ..

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Senate advances Bill to restrict gambling advertising in Brazil

The Senate has approved the passage of a Bill introducing federal rules on gambling advertising. However, caution is advised, as Série A football clubs warn that the restrictions could undermine a critical revenue stream  and raise concerns over how such a statute will be applied in practice…The Senate of Brazil has accepted a further review…

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GGL publishes casino FAQ to demystify interstate rules

Germany’s gambling regulator, the Gemeinsame Glücksspielbehörde der Länder (GGL), has rolled out a new FAQ section designed to clarify what constitutes a legal online casino, amid growing confusion and a surge in unlicensed operators targeting the market.

The move is part of a wider effort by the GGL to inject transparency into the legal framework established by the 2021 State Treaty on Gambling (GlüStV 2021), and to provide both consumers and operators with clear-cut guidance on what is—and isn’t—permitted under German law.

Cutting Through the Confusion

At the heart of the matter is the term “online casino”, which the GGL argues is being routinely misused. While the average consumer may see it as a catch-all for any digital gambling site, the legal definition refers strictly to virtual versions of classic table games—roulette, blackjack and baccarat among them.

Such games may only be offered under state-specific licences and are not subject to federal authorisation. To date, just two states—Schleswig-Holstein and Bavaria—have issued a total of five licences for online casino operations.

In contrast, virtual slot games, though often branded under the same terminology, fall under a different regulatory regime. These are supervised directly by the GGL, which oversees licensing, technical compliance, and player protection measures. The regulator has made clear that any operator promoting virtual slots as “online casino” games is in breach of the law.

A Whitelist for Legitimacy

To help consumers navigate the legal landscape, the GGL has updated its official whitelist of licensed providers. Users can filter by game type, operating region and regulatory body to determine which platforms are legally authorised in Germany.

Only those listed are permitted to offer games under the strict rules laid out by GlüStV 2021, which include deposit limits, mandatory player protection mechanisms, and integration with national oversight systems like LUGAS and OASIS.

Tackling the Illegal Market Head-On

The FAQ also takes aim at the growing presence of unlicensed operators, many of whom manipulate search rankings and affiliate networks to appear legitimate. Terms like “Online Casino Germany” and “Real Money Casino” are commonly used by illegal outfits to lure users, despite being prohibited for licensed providers under current law.

The GGL confirmed it is working closely with search engines—most notably Google—to limit the visibility of these operators and has made progress in delisting non-compliant sites.

The regulator warned that illegal gambling poses serious risks: there is no guarantee of winnings, no data protection, and no accountability. Participants may also face criminal penalties under sections 284 and 285 of the German Criminal Code.

More Transparency

With its new FAQ section, the GGL is attempting to bring clarity to a sector clouded by marketing misdirection and legal complexity. As Germany continues to enforce its federated model of gambling oversight, the message is clear: if it’s not on the whitelist, it’s not legal.

More information is available at the GGL’s official portal, where the full FAQ and whitelist can be accessed.

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Norway regulator presses Norsk Tipping over child gambling concerns

Norway’s state operator, Norsk Tipping, has been approached by the national regulator, Lotteritilsynet, over a potential breach of underage policies.

In a letter dated 15 May, Anya Therese Markhus and Monica Alisøy Kjelsnes – two of Lotteritilsynet’s legal advisors – requested answers to a total of nine questions relating to a series of reported incidents where minors were found to be engaging with Norsk Tipping.

The gambling authority was tipped off by a bank that had noticed “a large total amount” being transferred from a bank account of a person under 18, which flowed into a customer account registered with Norsk Tipping over a period of one year.

While the Norsk Tipping account was not registered under the underage person’s name, the regulator deduced that this is most likely a case where someone has lent his gambling account details to the minor.

A definitive proof of that would not only lead to a termination of the player’s account for breaching Norsk Tipping’s customer relation policies, but it would also spell trouble for the state operator itself, potentially leading to Gambling Act and Money Laundering Act violations.

Norsk Tipping has now been given two weeks to answer a set of nine questions, which mostly focus on the operator’s financial risk checks and how it ensures that its customer policies are not being abused.

Until these are answered and the investigation continues, “it is too early to determine what has happened” according to Tore Bell, Department Director at the Norwegian Gambling Authority.

Potential outcomes
If and when wrongdoing has been found, however, Lotteritilsynet has several avenues to enforce regulatory action.

For one, albeit the lightest measure, the regulator can issue a formal order for Norsk Tipping to immediately correct the violation by strengthening its age verification policies.

Another procedure would involve the implementation of daily fines until all compliance shortfallings have been addressed and dealt with.

Moving into the more serious repercussions, Norsk Tipping may be given a significant financial sanction based on a percentage of its GGR if Lotteritilsynet determines that underage gambling has occurred as a result of negligence.

The most severe measure would be the suspension or revocation of Norsk Tipping’s license, although this is unlikely due to Norsk Tipping being a state-owned operator.

Regardless, if an underage gambling violation is eventually found, this would threaten the operator’s existence in other ways. Norsk Tipping’s future is already hanging by a thread, with increasing political pressure calling for its abolition in favour of a free licensing regime. A violation of such significance would only add more negative attention.

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ANJ’s Behind the Label campaign returns for tennis grand slam

Award-winning responsible gambling initiative ‘Behind the Label’ is set to return to French broadcasting this spring.

France’s Gambling Authority l’Autorité Nationale des Jeux (ANJ) confirmed that the campaign has been re-commissioned to run ahead of France’s tennis grand slam event hosted in Paris, Roland Garros, from 25 May to 8 June.

Utilising lived experiences, the campaign looks to present the harsh realities of problem gambling and create a deeper understanding of the human consequences faced through gambling addiction.

‘Behind the Label’ plays on different phrases that are typically placed on gambling advertisements, bringing those phrases to life using lived experiences.

This aims to make the messaging resonate with audiences through a strategy that “becomes stronger and less theoretical”, as ANJ puts it. The regulator added that the aim is to explain that “two lines at the bottom of an ad will never be enough to tell the story of the spiral of sports betting addiction”.

The move follows recent research from the French Monitoring Centre for Drugs and Drug Addiction (OFDT), stating that over 1.17 million French citizens are problem gamblers.

Having been introduced during last year’s UEFA Euro Championships and the Paris 2024 Olympic Games, the ‘Behind the Label’ campaign aims to help the ANJ raise awareness of the risks of gambling harm.

Looking further into the statistics provided by OFDT, within the 1.17 million French problem gamblers, around 360,000 people gamble at an excessive level.

Sports betting was highlighted as a major risk for problem gamblers in France due to the rate of excessive gambling (5.9%) found to be six times higher than for lottery games.

As this year’s campaign has been launched to coincide with the Roland Garros tournament, ‘Behind the Label’ will present visuals and messaging tailored to connect with tennis fans.

Running across TV advertisements and multi-media platforms, the initiative will also encourage players to make use of safer gambling tools like Evalujeu.

Evalujeu operates as an online service that allows individuals concerned about their gambling activity to assess their gambling behaviour and access tailored advice to stay in control.

Re-launching ‘Behind the Label’ will allow the ANJ to continue prioritising its objective of achieving a “drastic reduction” in the proportion of excessive players within three years.

It is important to note that since early last year, all licensed online gambling operators in the country have been required to submit their marketing strategies to the ANJ every six months.

The rule was introduced to demystify the scale and content of gambling advertising and mitigate its influence on vulnerable individuals.

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Romania delays review of gambling reforms as new President sets agenda 

The Senate of Romania has opted to prolong plenary discussions on comprehensive gambling reforms sought by the Save Romania Union (USR) party.
The extension was granted by the Senate’s Legal Committee following the conclusion of the country’s rescheduled General Election on 18 May. The election had initially been annulled in November 2024 due to proven incidents of foreign interference.

Bucharest Mayor Nicușor Dan won the presidential vote as an independent candidate, running on an “Honest Romania” campaign to end the partisan instability of Romanian politics.
Sworn into office on 26 May as Romania’s head of state, Dan has yet to appoint his cabinet of senior ministers and a Prime Minister charged with coordinating the government’s affairs and legislative agenda.

Mirroring its political backdrop, Romania’s gambling sector is navigating a period of instability due to the National Gambling Office (ONJN) being marred by scandals involving mismanagement, opaque licensing practices, and a perceived lack of enforcement against non-compliant operators.
A headline infringement emerged following an audit of ONJN covering the period 2019 to 2023, which revealed significant regulatory failures that may have cost the Romanian state approximately €1bn in uncollected taxes and fees — a charge that ONJN denies.

Overhaul of oversight
The USR is leading calls for a root-and-branch overhaul of Romania’s gambling sector, proposing that interim regulatory control be transferred to the Ministry of Finance and the National Tax Administration Agency (ANAF).

Sanctioned by USR Senate leader Ciprian Rus, the party has introduced two distinct bills designed to reduce harm and modernise regulatory oversight.

Bill 1 seeks to simplify self-exclusion for Romanian citizens, requiring ONJN to provide a prominent opt-out button on its website. This would allow players to immediately block access to online gambling operators, replacing the outdated process involving in-person visits and handwritten forms. ONJN would also be required to publish real-time statistics on exclusion requests to improve transparency and public accountability.

Bill 2 proposes a “hard ceiling” on gambling spend, limiting consumer outlay to no more than 10% of an individual’s declared monthly income.
Enforcement would fall jointly on operators, financial institutions, and tax authorities — placing affordability checks and data-sharing firmly on the agenda.
However, USR has faced criticism for submitting Bill 2 without adequate consultation with relevant agencies regarding the technical feasibility of implementing such checks and expenditure caps.

USR: New Government Must Fix Regulatory Shortfalls
The party describes Romania’s gambling sector as “a social emergency”, plagued by lax controls, inconsistent enforcement, and escalating harm.

Civil society, addiction specialists and public health experts have echoed the call for urgent reform, including stronger marketing restrictions, parental controls, and automated exclusion mechanisms.

“The state has a duty to intervene when individual freedoms risk turning into personal disasters,” stated Ciprian Rus.
“The ONJN has failed in its basic duty to protect the public. It has become a passive observer in an industry rife with malpractice, lacking transparency, accountability, and the digital tools required for modern oversight. This is why urgent structural reform is no longer optional — it’s a necessity.”

Senate delays reform review
Despite rising public concern, reform momentum has slowed — at least temporarily. The Senate’s Legal Committee voted to extend debate on the self-exclusion bill from 45 to 60 days, citing legal complexities.

“We are dealing with two expressions of will: the initial act of self-exclusion, and a potential retraction of that decision,” noted Committee Chair Ion Rujan.
“These raise fundamental questions about legal reversibility. More time is needed for a proper assessment.”

A full Senate debate is scheduled for 10 June. If passed, the legislation will move to the Chamber of Deputies for final approval.

The proposed reforms carry significant enforcement measures. Operators would be required to report exclusion data to ONJN under tighter deadlines, refund deposits made after failed exclusions, and could face fines of up to 100,000 lei (€20,000 )or licence suspension for six months if found in breach.

ONJN begins new chapter
The delay follows Romania’s turbulent presidential election, which concluded with voters electing Nicușor Dan on an anti-corruption platform. With Dan yet to appoint a Prime Minister or form a cabinet, legislative progress across multiple fronts remains slow.

However, changes are already underway at ONJN, which begins a new chapter under the leadership of Vlad-Cristian Soare, appointed President of the National Gambling Office in April, succeeding Gheorghe Gabriel Gheorghe.
Soare’s appointment, formally communicated to Romanian authorities, comes at a critical moment as the regulator faces intense scrutiny for past failings, in which Soare has vowed to adopt a tougher enforcement agenda.

Taking leadership of ONJN, Soare acknowledged the political sensitivities surrounding the regulation of gambling in Romania:

“My political colour is decency. That’s what I told my colleagues. I think that, beyond the differences, we need to remember what unites us: honest work, professionalism, balance.”

Despite procedural delays, USR remains unwavering in its push for change – “This legislation must move forward to meet public expectations and reassert regulatory credibility,” a party spokesperson said.

“The gambling industry can no longer operate unchecked.”

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