In June 2026, 1xCare announced itself to the industry with a promise to contribute to debates around player protection across the global sector. The body stated it would use research, education, technology and player well-being to become an international hub for responsible gambling excellence and best practice.
Importantly, though, it stated it would contribute to the debate, not complete it. The body carefully put together an advisory board Chaired by Simon Westbury with global and holistic industry expertise.
At SBC Summit 2026, the advisory board appeared to share some of its early findings and to discuss some of its wider aims and objectives.
Westbury outlined that while 1xCare was an organic idea that came from meetings at 1xBet’s offices in Cyprus, it has full operational independence and is registered under a separate company. The advisory board autonomously makes decisions on funding, not the operator.
“The actual rationale for 1xCare is to make a positive impact in a v..