BOYLE Sports director on prioritising “human connection” when treating problem gambling

In an age where it seems every sector is starting to become overrun by the presence of technology, data and AI, it would make sense for the practice of safer gambling to go down the same route.

And while those factors absolutely play a part in operators helping to reduce gambling harms, BOYLE Sports has revealed that it has doubled down on the human element in this area.

Hayley Smith, Group Compliance and Risk Director at the Irish bookmaker, tells SBC News that “creating a genuine human connection with our customers” is at the heart of its support.

Hayley Smith. Credit: LinkedIn

“We prioritise creating a genuine human connection with our customers, alongside our technology, which gives us more opportunity to identify problem gambling behaviour through talking to them,” she says.

“We place huge importance in someone being on the other end of the phone in addition to online support and have invested in our team to allow us to support our customers in that way.”

Why BOYLE Sports n..