Regulators in Massachusetts and New York took steps in recent days in a bid to gain insight and oversight in how operators use AI and machine learning in their marketing practices.
Massachusetts regulator requests AI details from sportsbooks
The Massachusetts Gaming Commission (MGC) announced Wednesday that, at the request of commissioners, it asked sportsbooks to explain themselves.
Executive Director Dean Serpa sent letters on Oct. 9 to all of the state’s licensed sportsbooks, asking them to detail how they use AI in activities including marketing and promotions, customer outreach and engagement, and evaluation of gambling behavior indicators.
The commission wants written responses by Nov. 3 to numerous questions, including:
Does the operator use AI such as algorithms or similar technologies ..