The move comes ahead of the rollout of an open betting market in Finland next July. The other major stakeholder in the current system, the Aland Islands’ Paf, has taken similar measures as the duo prepare for the liberalisation of Finland’s gambling market.
From 9 June, Veikkaus customers will have their profiles fitted with a new notification system that tracks their losses and informs them when they approach a certain amount.
The update will move away from the standard €24,000 annual loss limit that is currently in place for all players, and will instead introduce periodical alerts sent out when a certain amount is reached based on a player’s age – with the fastest loss triggers rolled out for the youngest legal gamblers.
Risk lowers as age rises for Veikkaus players
Those aged 18 and 19 will be preemptively alerted when ..