Sweden’s channelisation rate falls as black market users cite better incentives and skin betting

Sweden’s channelisation rate in 2025 dropped to 84% as the country, like many others across Europe, continues to battle the threat of the black market.

The 84% figure, representing a 1% year-on-year drop, serves as the proposed indicator for the national budget bill and is an average derived from two main measurement methods – player surveys, which estimated an 89% channelisation rate, and internet traffic turnover estimates, which estimated 78%.

Spelinspektionen, the Swedish Gambling Authority, highlighted that players who are self-excluded or suspended from licensed sites are the main perpetrators of using unlicensed platforms.

Other reasons given for punters using the black market were players believing that they have a higher chance of winning or those looking for games unavailable in the Swedish market.

A few black market bettors in Sweden (6%) interestingly used the reasoning of unlicensed operators offering skin betting.

Skin betting uses virtual cosmetic items from comp..

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