Sweden’s channelisation rate falls as black market users cite better incentives and skin betting

Sweden’s channelisation rate in 2025 dropped to 84% as the country, like many others across Europe, continues to battle the threat of the black market.

The 84% figure, representing a 1% year-on-year drop, serves as the proposed indicator for the national budget bill and is an average derived from two main measurement methods – player surveys, which estimated an 89% channelisation rate, and internet traffic turnover estimates, which estimated 78%.

Spelinspektionen, the Swedish Gambling Authority, highlighted that players who are self-excluded or suspended from licensed sites are the main perpetrators of using unlicensed platforms.

Other reasons given for punters using the black market were players believing that they have a higher chance of winning or those looking for games unavailable in the Swedish market.

A few black market bettors in Sweden (6%) interestingly used the reasoning of unlicensed operators offering skin betting.

Skin betting uses virtual cosmetic items from comp..

News. Research. Education. Discussions.
Raising industry standards on player protection, across the board.

FORGOT PASSWORD

Email sent

Related posts

Study urges regulators to mandate gambling data portability to improve player protection

Massachusetts regulator cites operators for alleged betting violations

UK gambling regulator commits to publishing FRA evidence in Autumn