A matter that has dogged Albanese tenure as PM since 2023, is resolved as the Labor government has committed to back five measures aimed at a ‘drastic reduction of exposure’ of gambling ads to the Australian public.
Beginning 1 January 2027, the government will restrict “gambling advertising on broadcast television to no more than three ads per hour between 6am and 8.30pm, alongside a full ban on such advertising during live sports broadcasts within those hours.”
The headline reform directly targets what gambling reformists describe as the “normalisation loop” between sport and betting — an issue that has driven a nationwide campaign calling for federal intervention.
Labor’s reset is built around five core restrictions that redefine how, where and to whom gambling marketing can be shown:
Broadcast TV limits:..