With Michael Owen having a Punt Casino partnership on his record, and Teddy Sheringham doing the same with 8xBet, this time around the star of the show is Steven Gerrad – a prominent figure in Liverpool FC’s history.
Gerrard, who lifted the 2004 Champions League trophy with Liverpool, was just announced as the latest brand ambassador of a gambling operator that close to no one in the UK would have heard of, We88.
Not to be confused with W88, the sponsor of Sunderland FC, which is another cog in what has become a major trend of Asia-facing brands not licensed in the UK prominently sponsoring UK-related football clubs and footballers.
Just like W88, We88 is not licensed by the Gambling Commission. Instead, it holds an Anjouan license and is owned by MockingBird Technologies Pte. Ltd. As such, the brand is most definitely made to cate..