BetMGM fined $110K by AGCO for improper marketing practices

BetMGM Canada is being penalized for violating internet gaming rules in Ontario.

The Alcohol and Gaming Commission of Ontario (AGCO) has issued BetMGM Canada an Order of Monetary Penalty of $110,000 for violating the commission’s standards for internet gaming regarding advertising and marketing for gambling in 2024.

Last year, BetMGM participated in marketing campaigns with companies offering cash to the public in exchange for opening new accounts. The violations occurred in public forums, including a national trade conference. BetMGM has been penalized for the actions of the marketing companies as the AGCO’s standards hold operators responsible for the conduct of their third-party suppliers who are contracted to support operations in Ontario.

“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities,” said AGCO CEO and Registrar Dr. Karin Schnarr. “The AGCO monitors the activities of all registered operators and their ..

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