The AGCO’s regulations expressly forbid gambling operators who are licensed in Ontario from publicly advertising sign-up bonuses or any other inducements designed to attract new players (Standard 2.05). The regulator also makes operators responsible for the conduct of their third-party partners such as marketing affiliates (Standard 1.19).
The commission said in a news release that BetMGM violated its Registrar’s Standards for Internet Gaming in separate incidents.
The AGCO asserts that in January 2024, BetMGM representatives allegedly attended the National Franchise Show and were offering $100 in cash to new players who opened a new account and deposited $15. Two months later, said the AGCO, BetMGM acknowledged that its marketing affiliate Above the Street had engaged in prohibited inducement marketing.
BetMGM signed up 377 new..
