NBA Hall-of-Famer McGrady, who began his career with the Raptors, was named as the Ontario-licensed operator’s Safer Gambling Ambassador back in October. This week, the partners have taken their marketing live in the province.
Two mobile digital trucks targeting high-traffic areas near the Raptors and the Maple Leafs’ Scotiabank Arena home and the Toronto Blue Jays’ Rogers Centre will provide audience exposure for the campaign. The marketing will be scheduled around Leafs, Raptors and Blue Jays home games.
BetVictor Canada has also partnered with Clear Media Group in a move that will see 100 taxis display key brand messaging around the city.
The campaign coincides with Problem Gambling Awareness Month, a nationwide campaign held every March that seeks to increase public awareness of problem gambling and promote prevention, treatment and recovery..
