“College-age people, this is an audience that is either already engaged in sports betting or online gaming or largely will be in the near future,” Shatley told SBC Americas in an interview. “It’s an important audience, one that’s been mainly overlooked up until this program, in my belief.”
That’s why ROGA, the multi-operator association that Shatley spearheads as executive director, recently launched what it calls a National College Education Campaign aimed specifically at supplying that demographic with the resources, tools and support that they need.
“It’s important to have realistic expectations, to understand how to engage in gambling in a responsible way as entertainment and not as a way to make money and to really dispel a lot of the myths around gaming,” Shatley says. “This audience just hasn’t had that type of information targeted to them as of yet. Most colleg..