Each of the adverts appeared as paid-for TikTok ads for the following five companies:
Dataverse Co. Limited t/a Gamehaus
Huuuge Global Limited t/a Billionaire Casino
Mobee Co Ltd t/a Ignite Classic Slots
SpinX Games Ltd
Zeroo Gravity Games LLC t/a Cash Tornado.
The ASA noted that each company’s advert implied that their games were gambling products where real-world money or tangible prizes could be won and withdrawn and therefore were misleading.
Slot gameplay imagery within the adverts was spotlighted by the ASA, such as a casino slot machine and graphics being visible within Huuuge Global’s Billionaire Casino adverts, a roulette-style wheel and slot machine in SpinX Games’ adverts, as well as gameplay footage similar to that of casino-based slot games in Dataverse Co Gamehaus’ adverts.
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