In light of the Alberta government’s review of potential paths towards a commercial gaming industry, and Minister Dale Nally’s declaration that the province will follow an Ontario-style open model, that question was posed to numerous experts at the 2024 Canadian Gaming Summit.
The consensus was that the size of the opportunity is huge and the potential “tremendous.”
According to figures cited by moderator Alon Segev, managing partner of Segev LLP, on a panel fittingly titled Alberta: The New Gold Rush?, Alberta gaming generated over $2.9 billion last year with Alberta Gaming, Liquor and Cannabis and its Play Alberta platform as the only regulated operator. That number, said Segev, is expected to soar by $1.5 billion in 2024 with commercial gaming potentially on the horizon.
Segev called Alberta “one of the most penetrated gaming jurisdictions in North America.” Even though Play Alberta holds a monopoly over licensed gaming, the pro..