The federal agency is currently in the process of analysing the role in society of the German regulated market that was introduced in 2021, bringing to play the Fourth Interstate Treaty on Gambling GlüNeuRStv (GlüStV), which established a new regulatory framework for online gambling disciplines.
A key focus of this analysis is the effects on the public of gambling advertisements, especially those shown online and on TV, with the GGL awarding media research group eye square GmbH a contract to perform an in-depth study on the issue towards the end of last year – to be coordinated with all 16 German federal states.
Still ongoing, the study will primarily focus on whether vulnerable groups are being influenced by not only individual ads, such as TV commercials and social media advertising, but also the inclusion of customer bonuses and di..