Gemeinsame Glücksspielbehörde der Länder, the nation’s gambling regulator, has launched the study to not only examine the effect of advertising and sponsorship, but also of ‘advertising reporting’ on all recipients, with a particular focus on vulnerable groups.
Titled ‘Gambling advertising on television and on the Internet in the tension between channelling and addiction prevention’, the study will look into individual advertising measures, including TV spots and social media advertising, as well as special advertising measures such as bonus offers and other player acquisition tools.
The project will carry out an impact evaluation of the advertising provisions of the GlüStV, Germany’s State Treaty on Gambling introduced in 2021, with the GGL expecting to find out which provisions are suitable or can be ..