Last week, William Hill agreed to a five-year deal with the SPFL, becoming the title sponsor and official betting partner of all four divisions of Scottish football.
EPIC, a gambling harm minimisation consultancy, has been included in the deal to deliver a gambling harm awareness programme, educating players, staff and supporters at all SPFL clubs from the start of the 2024/25 season.
This programme will be delivered predominantly via face-to-face sessions, with audiences learning from the lived experience of those who have faced problem gambling. It will also be the first of its kind to encompass the entire competition across Scotland.
John Millington, Senior Director at EPIC Global Solutions, stated: “We’re proud that we’ve once again been seen as the perfect partner to raise awareness around problem gambling..