This formed a central focus at the recent SBC Summit Rio, where a quintet of experts delved into how the tech could shape the future of the industry, why such models can improve responsible gambling protocols, the importance of correctly utilising data and much more.
“The thing with AI is that it has so many uses that we cannot even start to grasp exactly how we can use it,” began Hugo Llanos, Regional Director of the Americas at Altenar.
“I’m sure that everyone here has a different view and a different way of doing it. It’s all about the data and it’s all about how you use that data.”
To illustrate this point, Llanos cites customer engagement and segmentation, user experience and risk management as critical areas that can be heightened via the usage of AI, with excitement stressed at h..