Operators need to use AI to identify problem gamblers according to industry specialist

Operators need to be more proactive in identifying problem gambling and also use AI tools to aid the process according to industry specialist Jonathan Michaels.

As part of Problem Gambling Awareness Month the principle of Michaels Strategies joined SBC Americas Editor Jessica Welman on an episode of iGaming Daily to discuss his latest LinkedIn article, titled ‘The problem with problem gambling’.

You can listen to the episode here:

Challenges of identifying a problem gambler

Michaels spent some time discussing the difficulty that the industry has identifying problem gamblers and the need to be proactive in identifying problem behavior as it happens rather than in retrospect.

“The issue that exists is there’s no standards on what markers of harm and identification are. There’s no standard on what actually works to help ensure players wager responsibly.”

He believes that the challenge for operators and regulators going forward is to understand what tools will actually work in preven..

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