SBC News

UKGC hails deep impact of VIP rules but warns of land-based liabilities

The UK Gambling Commission (UKGC) has published an ‘impact report’ on High Value Customers (HVCs) since introducing regulatory changes in 2020/2021.

The regulator has maintained concerns about the management and incentivisation of members of ‘VIP schemes’ or ‘High Value Customer’ schemes dating back to 2021.
Following a consultation process coordinated with the Betting and Gaming Council (BGC), the Commission imposed new rules on the management and remit of VIP/HVC schemes used by licensed operators.

Headline measures included an outright restriction on VIP schemes being promoted to customers aged under-25. Furthermore, all operators had to appoint a senior executive to monitor and audit HVC schemes directly with the UKGC.
Technical requirements saw the VIP schemes adopt new ‘enhanced due diligence’ on source of funding and affordability checks. Operators must ensure that all VIP accounts are audited with records kept of customer wagers and activities to prevent compulsive gambling.
New rules were effective from October 2020, as the Commission warned about previous instances of AML failings related to VIP scheme management.

Presenting its report, the Commission cites: “The initial impact on the reduction of HVC scheme members in 2021 was included in the Commission’s Advice to Government – Review of the Gambling Act 2005 document, including an estimated reduction of 90% in the number of customers signed up to schemes.

“This report presents a further consideration of the impact of the restrictions to VIP or High Value Customer (HVC) schemes.”

Since the implementation of these rules, updated data from 2024 confirms that the number of operators running HVC schemes remains stable, and membership levels have not rebounded to pre-2020 levels.

Crucially, the number of enforcement cases where HVC schemes were identified as a contributory factor has significantly declined, signalling a major success in mitigating the consumer protection and compliance risks that originally prompted regulatory intervention.

Commenting on the findings, David Taylor, the Commission’s Head of Evidence and Evaluation, said: “The headline findings are that these schemes are no more commonplace now than they were in 2021 – after the regulatory change.

“The number of consumers in them has also remained consistent, and the data collected from operators indicates every HVC scheme now has a senior executive appointed to oversee and be held accountable for how the scheme is operated.”

The report also examined the economic relevance of HVC schemes. On average, such schemes now account for just 3% of Gross Gambling Yield (GGY) across the sample.

However, the Commission notes that non-remote casinos show a growing dependence on HVC customers, with HVC-generated GGY often exceeding 10% in this sector.

Taylor explained: “One sector in this exercise which seems to have a greater reliance on scheme members as a proportion of GGY is land-based casinos, which is in line with our expectations.

“The vast majority of customers in high-end casinos are high-net-worth individuals based overseas. This factor, in particular, may have led to the difference in GGY proportions compared to other sectors and it’s worth noting that this finding isn’t accompanied with any allegations of consumer harm.”

Positive Overall Impact & Change
The Commission deems the overall impact of its 2020–21 HVC policy as positive — achieving its primary goals of lowering risk and enhancing accountability. Nonetheless, it acknowledges that revisions may be warranted in light of the unique characteristics and reliance of the land-based sector on HVC clientele.

Taylor added a note of caution to audiences: “Whilst we remain mindful that this exercise is reasonably modest in scope, the findings indicate that the intended impact is being achieved. Although evaluation exercises like this will never be able to give total assurance, it does provide an indication that the regulatory objectives have been delivered and further changes are not currently required.”

On transparency, the report notes limitations of its evaluations, most notably that the analysis is based on a sample of operators rather than a full industry census. This means some outliers or emerging practices may not have been captured. Similarly, while the Commission reviewed complaints made through its Contact Centre and third-party channels, it cautions that low complaint volumes do not necessarily reflect the full consumer experience, as they may be influenced by public awareness or reporting mechanisms.

Looking ahead, the Commission confirms that the management and oversight of VIP and HVC schemes will remain under close review. Compliance teams will continue to monitor the sector, and “may recommend a future review if findings change significantly,” particularly in response to trends within the land-based sector or shifts in consumer protection outcomes.

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Duncan Smith reboots APPG inquiry on Gambling Reforms 

The All-Party Parliamentary Group (APPG) on Gambling Reform has announced the launch of a new inquiry into the “Future of Gambling Regulation in the UK,” with veteran Conservative MP Sir Iain Duncan Smith assuming the role of Chair.

The move marks a renewed push by the cross-party group of reformists to scrutinise the Government’s gambling policy and challenge what Duncan Smith and colleagues see as an incomplete and insufficient White Paper.

“Much more needs to be done to ensure our regulatory framework is fit for the digital age to protect people from harm,” he said in a statement urging stakeholders to contribute to the inquiry.” Duncan Smith noted

A longstanding critic of the gambling industry, Duncan Smith has repeatedly attacked the prominence of betting ads in football and the leniency of current licensing practices.

He has also taken aim at the UK Gambling Commission (UKGC), claiming the regulator is a “soft touch governor” that has allowed repeat offenders to continue operating with minimal consequences.”

The inquiry, backed by both Conservative and Labour MPs, will revisit key themes from the Gambling Act review, particularly those deemed undercooked or deferred in the White Paper. These include advertising rules, online protections, and new calls from local councils for more control at the community level.

Duncan Smith has further pressed the Government to reverse its decision to let Premier League clubs broker their own gambling sponsorship deals. He branded Prime Minister Rishi Sunak’s position a “soft decision” and renewed calls for legally binding advertising curbs in sport, instead of the current voluntary arrangements.

This APPG-led initiative builds on a track record that includes successfully campaigning for fixed-odds betting terminal (FOBT) reform, the introduction of a statutory levy for NHS addiction services, and the implementation of stake limits for online slots.

As reported by iGaming Expert, reform advocates have welcomed the inquiry’s revival. Will Prochaska, Director of The Coalition to End Gambling Ads, said: “This is a significant moment in the campaign to reform the British gambling industry. The coming together of a Tory grandee — Sir Iain Duncan Smith — with fresh and passionate backbench Labour voices such as Beccy Cooper and Alex Ballinger is going to be a powerful combination on the APPG.”

The Labour government has pledged to implement the recommendations of the Gambling Review but concedes that certain issues such as advertising, public health and local oversight may require a specific review to determine outcomes.

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Greece forms Task Force to strangle illegal gambling networks 

The Hellenic Gaming Commission (EEEP) will establish a task force “to combat the scourge” of illegal gambling networks.

The task force will be composed of EEEP units working in coordination with Greece’s national police, judiciary, and financial intelligence unit to dismantle criminal networks and prosecute offenders. Spearheading a “collaborative approach,” the EEEP has called upon broader government agencies and public bodies to engage in joint initiatives.

A deep cooperation is needed as EEEP seeks to understand how illegal gambling networks have used technology to bypass regulatory systems and engage with Greek online consumers.

Particular emphasis will be placed on understanding the operational tactics of illegal networks including their use of social media, encrypted messaging apps, and database marketing and the methods through which they obscure financial flows via layered transactional systems.

New intelligence from this initiative will be shared with government stakeholders to shape new policies and protective measures aimed at fortifying Greece’s regulated online gambling sector.

“Members must take unified legal action in Greece and use their capabilities to address this matter. Some recent actions taken (e.g., with the UK) are being assessed by a working group. To this end, there are legal provisions and a legislative framework that the EEEP may activate when necessary,” the Commission stated.

The Hellas Gambling Law was last revised in 2021, formally empowering the EEEP to introduce a permanent online gambling licensing regime. The framework ended a decade-long “grey market transition” by issuing seven-year licences, taxed at €3 million each, for betting and casino operations. The reform brought regulatory clarity and tax accountability to foreign operators that had previously operated under provisional licences.

To underscore the need for continued vigilance, the EEEP has published its economic update on the Greek gambling market, revealing a Gross Gaming Revenue (GGR) of €1.24 billion for the period January to May 2025.

The data continues to illustrate a marked shift in consumer behaviour, with online gambling channels now firmly dominating the market. Of the total GGR, over €528 million was generated from online operators, compared to €456 million from land-based betting shops. This hyper divergence highlights the increasing preference of Greek consumers for digital platforms, particularly in sports betting and online casino gaming.

The EEEP emphasises that the creation of the task force is essential to counter growing concerns over the black market. Unlicensed operators are believed to be exploiting online channels to evade tax obligations and undercut licensed providers.

These trends, the Commission warns, pose a direct threat to state revenues and the integrity of the regulated market. Launching the task force and reinforcing its data capabilities, the EEEP aims to restore public trust, protect consumers, and ensure that gambling tax contributions from licensed operators remain robust.

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California hones in on sweepstakes as Senate passes ban

All eyes were on California yesterday, as legislation seeking to prohibit sweepstakes progressed to the Golden State’s Senate Appropriations Committee.

Bill AB831 was unanimously passed by the Senate Committee on Public Safety, mounting pressure on the sweepstakes sector.

Making the case against sweepstakes, San Bernardino County District Attorney Jason Anderson emphasised that he believes there is a threat from sweepstakes towards the younger generation.

“In today’s digital age, increased access to online gambling and virtual betting, coupled with the lack of strong age verification safeguards, puts our youth at serious risk of developing crippling gambling addiction,” testified Anderson.

“Legal gaming operators such as the Yuhaaviatam of San Manuel Nation comply with the numerous laws and regulations that are designed to ensure consumer protections and confidence and confidence in the gaming market.”

Anderson also shot down suggestions from ACLU Action California, as the group lobbied against the legislation. The County District Attorney dismissed claims that the legislation is looking to take aim at players, stating that “it is not interested in that.”

He continued: “We’re not seeking to penalise the player. Provisions in this bill are only intended to penalise the companies, often offshore, which are the source of this illegal gambling, who are operating these dual currency model games illegally in the state.”

The ACLU joined the SPGA and SBLA in leading the charge against the bill.

The SPGA said it “is proud to stand alongside the ACLU, the Association of National Advertisers and other partners in voicing concerns about AB 831.

“This diverse coalition, including civil liberties advocates, leading businesses and industry groups, reflects a shared belief that the bill, as written, could have unintended consequences for lawful promotional practices without offering clear consumer protections.”

The SGLA has also underpinned its belief that the consequences of a far-reaching ban would have significant consequences. The group stated it would stifle innovation and undermine lawful business models, and reduce customer access.

Bill sponsor Assemblyman Avelino Valencia also provided further details on where the bill will focus its action. Valencia detailed plans to amend the bill to ensure “things like payment processors, financial institutions, geolocation providers, media affiliates and also individuals” wouldn’t feel the wrath of the bill.

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Woman who included children in suit against DraftKings reaches settlement

The woman who included her two children in a lawsuit filed in New Jersey against DraftKings for allegedly violating state consumer law has settled the case out of court.

According to court documents filed in Essex County Superior Court, Lisa D’Alessandro and her two minor children have amicably resolved their legal dispute with DraftKings, dismissing all claims against the operator. The suit was dismissed with prejudice putting an end to the legal issue between D’Alessandro and DraftKings that began in 2024.

This is the second settlement in the span of a week for attorney Matthew Litt, who represented D’Alessandro in addition to another client who sued DraftKings over its alleged VIP practices.

Husband’s gambling sparks lawsuit

Last December, D’Alessandro filed the lawsuit against DraftKings for allegedly breaching the New Jersey Consumer Fraud Act for allowing her husband to lose more than $940,000 while wagering with the operator despite her spouse having a gambling problem.

D’A..

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NCPG granted restraining order to keep 1-800-GAMBLER online

Conflict between the Council on Compulsive Gambling of New Jersey (CCGNJ) and the National Council on Problem Gambling (NCPG) could put the national 1-800-GAMBLER helpline in peril.

The NCPG has been granted a temporary restraining order to keep the national portion of the hotline online in the meantime.

NCPG in dispute with NJ problem gambling group

While NCPG operates and maintains 1-800-GAMBLER, the group actually licenses the number from the CCGNJ.

In a lawsuit filed in Mercer County Superior Court in New Jersey, NCPG summed up the situation regarding ownership of the number:

“As part of its operation of 800-GAMBLER, CCGNJ has obtained a registered trademark for the number itself and has a license that allows it to control the routing of calls that are made to that specific phone number.”

In June 2022, the NCPG entered into an agreement with CCGNJ to license the number for national use outside of New Jersey at a rate of $150,000 a year. That three-year agreement technically ..

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Dutch regulator fines three companies over illegal offerings

The Netherlands Gambling Authority, Kansspelautoriteit (KSA) is closely monitoring betting companies for illegal offerings as the country doubles down on player safety.

It has this week imposed a fine on three different entities; SBM Holding Group, Sun Block Media Labs 2.0 Ltd, and JEF Holdings Ltd, each for illegal online gambling. All breaches also included advertisements that were published on the affiliate website Casinoscout.nl.

What’s wrong with Casinoscout.nl?
Although the site initially promoted only licensed gambling operators, this changed earlier in the year when ownership of the site transferred to a new party.

Following the acquisition, the website began featuring content that promoted illegal gambling operators. The KSA made it clear that both offering illegal gambling services and advertising them is a violation.

After detecting the illegal promotions, the KSA issued warnings to the new owners, advising them to cease activity or face penalties. When the owners failed to respond, the KSA escalated the matter by contacting the Netherlands Internet Domain Registration Foundation (SIDN) to suspend the website.

This led to a temporary shutdown of Casinoscout.nl, and the owner briefly installed an IP block to restrict access from the Netherlands. However, illegal advertisements later reappeared, prompting the KSA to order a permanent site shutdown.

During its investigation, the KSA also discovered that Casinoscout.nl linked to another site, besteonlinecasinonederland.com, which was also found to be promoting illegal gambling. This second site is operated by the same group of owners.

Since the violations are ongoing, the KSA has now imposed a formal penalty order on all three companies. If they continue to advertise illegal casinos, each will face fines of €75,000 per week, up to a maximum of €225,000.

Prioritising local safeguarding
In continuing its crackdown on player protection, the KSA has also contacted ZEbetting and Betca regarding prohibited betting offers during tennis matches. Both providers were found to have offered wagers on winning or losing a set.

The KSA explained: “To prevent match-fixing and protect the integrity of the sport, Dutch gambling legislation prohibits betting on certain matches and events.

“These include events that are negative or easily manipulated. These events also include winning and losing specific sets in tennis matches. Therefore, bets on these events are prohibited.”

These warnings come less than three months after the regulator issued a €734,000 fine over a player protection breach involving young adults.

An investigation focused on 10 customer accounts, all belonging to players aged 18 to 23.

Each account showed clear breaches of responsible gambling standards, with some individuals losing “tens of thousands of euros”, and in certain cases, within a very short period.

By allowing such high losses without adequate intervention, the KSA asserted that the operator neglected its responsibility to protect vulnerable users, particularly those in the younger age group.

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Slovakia monitors high risk games as self-exclusion hits +20,000

ÚRHH, the Gambling Authority of the Republic of Slovakia, has announced that 20,500 citizens have used its RVO system to self-exclude themselves from gambling activities.

The figure represents a milestone for ÚRHH’s governance of Slovakian gambling following the legislative reforms in 2019, introduced under the new Slovak Gambling Act.

The RVO system (Register of Excluded Persons) was created as a core mechanism of the government’s new gambling framework in 2019, allowing individuals to voluntarily block access to all licensed gambling activities, both online and land-based.

ÚRHH’s Director General, Jana Mravíková, noted that the rising uptake in self-exclusion “confirms the functionality and justification of this key regulatory tool,” and reflects growing public awareness around gambling-related harm.

“Our goal is to create and maintain a safe and transparent environment in the gambling market,” she added, underlining the regulator’s broader efforts to promote prevention and education.

According to the regulator’s latest monitoring report, self-exclusion requests have more than tripled since May 2020, when the RVO recorded 5,871 registered individuals. In May 2025 alone, 513 new self-exclusion requests were processed, while 186 individuals requested removal from the system.

This development comes amid heightened scrutiny over the fast-growing online casino sector, which has now overtaken land-based gambling in both volume and revenue. ÚRHH reported that in 2024, online casinos accounted for €12.8bn in total bets, driving €480m in player losses — matching the combined losses from land-based casinos and gaming halls.

While overall gambling activity contributed a record €347m in tax revenue to the state budget in 2024, concerns are mounting over the disproportionate risks associated with digital gambling. Mravíková has pledged that ÚRHH will maintain close monitoring of the market’s divergence, especially in relation to high-risk online games such as slots and instant-play products.

Health experts have urged the regulator to consider stricter controls for online casino offerings, including time and deposit limits, affordability checks, and behavioural analytics to flag at-risk users.

While no formal policy has been adopted, ÚRHH has acknowledged that it is still evaluating whether specific safeguards will be introduced to strengthen consumer protections in the online space.

As consumer engagement continues to shift online, the future direction of regulation and the government’s approach to managing addiction and harm will depend heavily on the data being generated through the RVO and other player protection mechanism

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Tighter regulations loom for the Philippines

The environment for gambling in the Philippines could be about to become more hostile as the Central Bank is eyeing tighter restrictions for players in the country.

A draft circular set out by the bank is aiming to limit the amount of money players could deposit on gambling websites and see the introduction of a 24-hour cool off period following heavy usage.

The Bangko Sentral Pilipinas’ (BSP) issued circular places an elevated focus on the payment providers when it comes to ensuring player protection is effective in the country.

When it comes to Online Gambling Payment Service Limitations, the regulator has underlined that PSPs must facilitate the implementation of the new measures.

BSP said: “It is imperative to ensure that digital payment services of payment service providers are not misused for activities that are socially harmful and detrimental to financial health.

“These regulations establish standards and expectations for PSPs in the provision of online gambling payment services as well as set the enhanced know-your-customer measures to uphold applicable legal prohibitions on access to and participation in online gambling.”

There was also an emphasis on the importance of collaboration between the payment sector and operators when it comes to onboarding and player protection.

The circular described the PSPs and OPSs concerned as needing to “have prudent acceptance criteria and procedures for the onboarding and monitoring of online gambling operators”.

“The said criteria and procedures must incorporate the following: a. PSPs and OPSs concerned shall ensure that they engage or partner with OGO that are licensed/authorised by or registered with the appropriate government agency duly empowered by law or its charter to license or authorise entities or business to engage in such activities.”

Signposting must also be adequate when it comes to ensuring the players can see where the safer gambling toolbox is available.

Feedback on the circular remains welcome until the 25th July, as the country continues to evolve into a new era for its gaming framework.

PAGCOR backing regulation

PAGCOR recently pushed its support behind stricter regulations in the Philippines but opposed a prohibition on online gaming.

Speaking on DZMM Teleradyo, the regulator’s Chair and CEO, Alejandro Tengco, asserted that “regulation is key” to strengthening his country’s gaming market. PAGCOR’s current [stance] is not a total ban, but stricter regulation,” he said.

Tengco endorsed measures proposed by Sherwin Gatchalian, which include a ban on using e-wallets to fund online betting, a minimum player age of 21, and, to discourage participation by low-income players, a minimum deposit requirement of PHP10,000 (£129).

On Friday (4 July), Senator Juan Miguel Zubiri filed the more aggressive ‘Anti-Online Gambling Act of 2025’, a bill that seeks to implement an outright ban on online gambling.

Zubiro described gambling addiction in the Philippines as a growing “silent epidemic” and claimed: “For as long as gambling is within reach by almost anyone online, this is a social cancer that will continue to fester.”

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Dutch psychologists demand funding guarantee of new gambling regime

The Kamer has been warned that Dutch gambling will require a new guaranteed funding model to research the addictive behaviours and psychological disorders linked to problem gambling.

The demand has been made by the Dutch Institute of Psychologists (NIP) as its headline measure of the forthcoming overhaul and relaunch of the Netherlands’ online gambling regime, to replace the existing Remote Gambling Act (KOA).

Publishing its paper of recommendations, NIP members expressed their support of State Secretary Teun Struycken’s forthcoming reforms to implement an outright ban on advertising and impose an under-21 restriction on high-risk games.

In February, Struycken announced that he had secured a mandate to re-launch the Netherlands’ online gambling regime, with a view to impose stringent protections on consumers aged under 24 – a principle supported by NIP.

Independent oversight of new regime
Psychologists have warned that legislative proposals risk falling short unless they establish an independent oversight system and a dedicated funding model for research and treatment of gambling addiction.

Central to NIP’s proposals is the call for external, independent oversight of licensed gambling operators, placing public health experts in charge of auditing protective measures and intervening when risk thresholds are exceeded.

The psychologists argue that current “self-regulatory” approaches are failing, allowing gambling companies to dictate the terms of duty-of-care without transparency or public accountability.

“Commercial parties have no business conducting health assessments using proprietary algorithms that cannot be scrutinised,” the NIP paper states.

“When financial thresholds are crossed, the assessment of whether a player can afford to continue gambling must be made by an independent expert — not the casino profiting from them.”

Mandatory funding model
To support long-term prevention and intervention strategies, the NIP has proposed the creation of a ring fenced research fund dedicated to studying gambling-related behavioural and psychological disorders.

This fund, the group suggests, should be independent of both general government budgets and gambling provider contributions, and instead sourced from earmarked gambling taxes.

The model would replace the current Addiction Prevention Fund structure, which is partially funded by mandatory operator contributions. Psychologists say this model is unstable and vulnerable to political interference, especially amid public budget tightening.

“Without guaranteed, independent funding, we cannot develop the science or treatment networks needed to protect vulnerable people,” said Dr. Marloes Bakker, an addiction psychologist and NIP spokesperson. “Gambling harm is a public health crisis, and it must be addressed with the same rigour as alcohol or tobacco policy.”

Expanding Dutch Pathways
NIP further urges the government to expand specialised care networks for gambling addiction, citing a severe lack of clinical expertise and treatment availability in the Netherlands.

As part of the reformed regime, the organisation wants to see the establishment of regional treatment centres linked to universities and mental health institutions, where patients can access tailored behavioural therapy, psychological diagnostics, and recovery pathways.

Treatment access should be supported by preventive measures, including early intervention systems, automated alerts for harmful gambling behaviour, and clear public education campaigns designed in collaboration with health authorities..

As the General Election on 29 October 2025 approaches, the Kamer remains adamant that the mandate to overhaul the Dutch online gambling sector will be maintained, regardless of the election outcome.

The initiative has broad cross-party support, reflecting a rare political consensus following the break-up of the Conservative coalition government in May.

Healthcare experts remain clear: without independent oversight and guaranteed investment in behavioural research and treatment networks, gambling harm will persist.

“The public will not accept a market where profits grow and protections remain optional,” said Dr. Marloes Bakker noted: “This is the moment for the Netherlands to lead Europe in building a gambling regime grounded in science, independence, and care.”

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