SBC News

ACMA sends new TV ad code back to the drawing board

A move to alter Australia’s TV advertising code for M-rated content, including gambling, has been vetoed by the Australian Communications and Media Authority (ACMA).

Free TV Australia, a body representing Australia’s commercial free-to-air TV networks, submitted a revised code to the ACMA in March after conducting a review of the Commercial Television Industry Code of Practice 2015.

One of the amendments proposed an extension of the times when M-rated content – which includes alcohol and gambling adverts – would be allowed for broadcasting on commercial TV.

The ACMA highlighted that after reviewing the document with “careful consideration”, it was not satisfied with the level of community safeguards that the revised code offers, essentially rejecting it by concluding that there is potential for children to be subjected to the M-rated content.

Following the rejection, the ACMA further stated that it is commencing its own review of the advertising landscape driven by outstanding community concerns.

The assessment will set out to reveal whether the current code is adequately protecting consumers, and if not – inform future policies on advertising standards.

In the meantime, the ACMA has advised Free TV to refer to the existing gambling advertising rules to ensure that they’re synchronised with its broadcast safeguards.

Furthermore, the media regulator has urged Free TV to extend these safeguards to all online TV content, on par with the approach taken by national broadcasters.

The latest development finds its roots in a wider campaign by the ACMA to clamp down on gambling advertisements amid rising concerns over problem gambling rates.

Just last week, influencers were threatened by the media regulator with a fine of up to AU$2.5m (£1.2m) if found promoting illegal gambling websites.

The warning was a result of a study by the University of Sydney which revealed that the number of Australian content creators that link to offshore operators is rapidly increasing.

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Tennis needs betting’s help to tackle online hate towards female players

Growing concern over online abuse directed at tennis players by angry bettors has prompted the sport’s authorities to call for action.

This form of online aggression is mostly being aimed at women, with top female players such as Raducanu, Swiatek, Boulter, Jabeur and Pegula bearing the brunt of it.

A joint report from the International Tennis Federation (ITF) and Women’s Tennis Association (WTA) revealed that a total of 458 female players received abusive messages in the past year.

The study, which used an AI detection system created by Signify Group, also found that frustrated gamblers accounted for 40% of social media abuse. When it came to abuse directed towards the personal accounts of players, this rose to 77%.

As a result of this, the authorities are asking gambling companies to close the accounts of bettors who have been a part of this issue.

In 2024, the pair teamed up with The All England Lawn Tennis Club (AELTC) and United States Tennis Association (USTA) and reported a total of 12,000 abusive posts / comments. 15 of these accounts were reported to law enforcement which resulted in over 8,000 players being protected. The problem will likely remain persistent, however, given how central social media is in today’s world.

Speaking on the issue, a spokesperson from the UKGC told SBC News: “Our legislation gives us powers to regulate the actions of gambling operators. Unless there is an offence under the Gambling Act we don’t have the power to take action against individual gamblers.

“We would urge any sportsperson to report messages of abuse to the relevant sports body or, if relevant, to law enforcement.”

FanDuel takes action
According to The Guardian, FanDuel – WTA’s official US gaming partner and the biggest operator in the American betting sector by market share – has been working on its definition of harassment and updated its terms and conditions to allow for the suspension of users who target athletes.

The company warned in a recent email to its customers: “We may, in our sole discretion, suspend or terminate your Account and/or exclude you from our services if we determine that you pose a threat to the safety of participants in a sporting event, or discover that you engaged in the harassment of a sports official, coach or any participant in a sporting event.”

Targeting gender
In 2023, a European Union Agency for Fundamental Rights (FRA) report revealed that women are the primary targets of online hate.

Meanwhile, last year a study from Cornell University UK survey found that women are significantly more fearful of online harms, and also report more significant psychological impacts.

Women who have a public presence online, whether in social media, sports, or the media, have often become targets of online abuse, especially in male-dominated sports, because their visibility challenges traditional gender roles.

Current British number two, 28-year-old Katie Boulter, recently spoke up about the abuse she has personally received, leading to the above-mentioned statements by the WTA and ITF.

She told the BBC: “It becomes more apparent every single time you go on your phone. I think it increases in number and it also increases in the level of things that people say. I don’t think there’s anything off the cards now.’

A spokesperson for both the WTA and ITF said their latest findings have brought about a “constructive conversation” with the betting industry.

“We will continue to push for the industry to do more as part of a collective effort to rid tennis of betting-related abuse. We hope the gambling industry responds constructively to our call for more action on their part.”

With regards to betting, the issue of athlete abuse has become particularly prevalent in the US, with a lot of focus on online abuse received by college athletes which many believe are related to losing bets.

Speaking on the iGaming Daily podcast, Justin Byers, Senior Journalist at SBC Americas, spoke about how a similar issue of online hate has affected athletes in the US.

He said: “It’s been very interesting to see how gambling companies themselves, regulators and governing bodies of sports are handling the situation.

“Over the past year, we’ve seen the National Collegiate Athletic Association (NCAA) take a step and be proactive with their ‘Don’t Be a Loser’ campaign – a video campaign they released through March Madness.

“It’s a campaign that looks at sports fans themselves, making them look inward and to not harass athletes on the field. I think having activations like that help to move forward and have bettors thinking themselves has proven effective.”

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Double Dutch warning for FDJ United’s Unibet

FDJ United’s Unibet brand has received two warnings from the Dutch gambling regulator for failures linked to advertising and autoplay.

Kansspelautoriteit (KSA), the Dutch gaming authority, issued the warnings to Optdeck, which provides games of chance under the Unibet brand in the Netherlands, for violations related to a cycling team sponsorship and a BonusBuy function in one of their titles.

In response, a Unibet spokesperson told iGaming Expert that the brand took the KSA’s warning “very seriously and took immediate action” to correct the errors, including adjusting branding and compensating affected players.

Sponsorship bus

As part of its sponsorship of the Unibet Tietema Rockets cycling team, the Unibet logo was shown on a coach, which was used to transport the team in the Netherlands and for additional purposes. The Dutch authority has stated that this violates the non-targeted advertising ban.

Speaking with Optdeck, the KSA said that the operator was “not aware that the bus was also used for other transport and that monitoring various sponsorship agreements can be complex”, adding that the team has been asked to stop using the bus immediately and modified stickers will be provided without the Unibet brand logo.

“The KSA has indicated that it is always the provider’s responsibility to guarantee that sponsorship agreements comply with the laws and regulations,” noted the regulator.

“In addition, the coach in this form will no longer be allowed on the road as of 1 July 2025, because that is also when the ban on sports sponsorship comes into effect.”

KSA Chair, Michael Groothuizen, has previously stated that current loopholes in sponsorship must be addressed by the forthcoming overhaul of the Remote Gambling Act undertaken by state secretary Teun Struycken.

A Unibet spokesperson told iGaming Expert: “Unibet takes the signals from the Dutch Gambling Authority very seriously and took immediate action upon notification. The broader use of the touring coach by the sponsored team was halted at our request.

“Ahead of the new regulations per July 1, all team vehicles in the Netherlands will be fitted with adjusted branding without the Unibet logo.”

BonusBuy not allowed

The second warning issued by the Dutch regulator to Unibet was due to a BonusBuy feature that was part of one of their titles. BonusBuy is a form of autoplay, which allows players to automatically continue playing with purchased bonuses without having to start a new game.

The KSA stated that this is prohibited as it encourages players to excessively gamble. In its conversation with Optdeck, the regulator stated that the BonusBuy feature was activated incorrectly by the supplier due to a third-party error.

The function was live for two hours, with players who suffered losses during that period being compensated, while measures have also been taken to make sure the same mistake isn’t repeated in the future.

“The identified autoplay functionality was unintentionally briefly available due to an error by an external supplier following the game’s launch,” noted a Unibet spokesperson to iGaming Expert.

“During our internal checks prior to launch, this functionality was still disabled. Affected players have been compensated, and we have implemented additional measures with the supplier to prevent such errors in the future.”

The Dutch regulator said in its release: “The KSA emphasised in the conversation that the provider itself is responsible for correctly following laws and regulations, even if there is a collaboration with third parties.

“Because both violations were stopped immediately as soon as they were noticed, the KSA will leave it at a warning for now. If Optdeck makes another mistake in the future, the KSA can impose stricter sanctions.”

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KSA finds problem with problem gambling standards 

Dutch problem gamblers are rarely contacted by operators, the Kansspelautoriteit (KSA) regulatory authority has revealed via a new target group study.

The regulator examined a small pool of 139 people in care registered with AGOG, a Dutch NGO that provides specialised treatment to problem gamblers. The group represented 70% of participants in AGOG self-help groups taking place in the fall of 2024.

Results from this isolated group have shown ineffective operator intervention among the majority of surveyed players, despite them exhibiting signs of risky behaviour.

A total of 83% of survey participants have never received a ban, while 68% have said they’ve never been engaged in a meaningful problem gambling conversation by operators.

Those who said they’ve been subjected to intervention action by operators reported that it usually does not lead to changes in behaviour, raising the question about the effectiveness of current measures.

Looking into the demographics of the AGOG-registered problem gamblers, the KSA revealed that 81% have started gambling before the age of 24, while 46% have admitted to starting before they turned 18.

While arcades and land-based casinos were present in the responses, online remains the dominant gambling vertical. This is a reflection of the fact that a large part of the respondents have gambled on both legal and illegal platforms.

A contributing factor for the black market migration is that players already on the Cruks national self-exclusion list are still willing to gamble, but can no longer access legal websites.

Everybody’s different
While the majority of respondents reported personal struggles as a result of their problematic behaviour, the scope and nature of experienced problems varied across the board.
When it comes to financial losses, for example, the KSA reported that half of those surveyed lost more than €50k, while a quarter had to say goodbye to less than €1k.
“This shows that not everyone with a gambling problem suffers big losses, but the longer someone gambles, the greater the loss often is,” the regulator said.
The good news, if any, is that almost all of the people questioned have recognised their own problem behaviour, such as the urge to win back losses, the need to gamble daily, and the increase in the amounts they wager.
More than half of those who joined AGOG in the past two years have since stopped gambling altogether.
However, the regulator added that the temptation to start playing again remains quite high, driven by advertisements and common behaviour within their social circles, among others.
And while the survey’s small target group is far from being representative of the problem gambling picture in the Netherlands, the KSA states that it intends to utilise its findings to further strengthen the market’s supervision to increase player protection.

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GambleAware highlights National Lottery’s failure to signpost treatment services

The National Lottery faces increased pressure to signpost problem gambling treatment support services, as a mandatory requirement of its marketing campaigns and products.

The demand is led by GambleAware, which believes that the National Lottery has lagged in its efforts to support problem gambling treatment services and raise awareness of gambling harms to an audience of eight million people playing National Lottery draws each week.

New research by GambleAware warns that up to 600,000 lottery customers may be experiencing problem gambling. That figure, combined with the Lottery’s mass-market reach, has prompted calls for immediate reforms to ensure it no longer stands apart from other gambling incumbents when it comes to signposting support services.

Despite its status as a lower-risk form of gambling, campaigners are adamant that the lottery |”is not risk-free”. New data from GambleAware’s forthcoming 2024 Annual Treatment and Support Survey, conducted by YouGov with nearly 18,000 UK adults, reveals a decisive public mood:

84% of the public acknowledge the Lottery is a form of gambling;

46% disagree that its products are harmless;

74% want clear support information on products;

69% believe advertising should direct players to support services like GambleAware.

The charity warns that the National Lottery’s failure to implement signposting across physical and digital touchpoints from scratchcards to app-based instant wins leaves it an “outlier” in a gambling landscape that is increasingly focused on duty of care and public health risks..

“When I gave up gambling and self-excluded myself from places I could gamble, the one thing I couldn’t bar myself from was playing the lottery in shops,” said one woman with lived experience of harm.

“In my early recovery, I bought £450 worth of scratch cards. Later, I moved to online instant games with jackpot prizes that looked and sounded like fruit machines. I was lured in, and I know others who’ve had similar experiences. Putting support information on tickets and cards would help so much.”

Another respondent described financial hardship triggered by unchecked app-based spending: “I got a bit of a habit with the instant scratch cards on the app… it did lead me into financial difficulty; I wasn’t able to buy food for about a week because I’d spent the food shopping money on scratch cards.”

The concerns have long-standing political support. A 2022 report by the House of Commons Culture, Media and Sport Select Committee explicitly recommended the Lottery introduce signposting to services such as the National Gambling Helpline a move still not actioned by Allwyn UK, the Lottery’s current operator.

Andy Boucher: GambleAware
Andy Boucher, Chair of Trustees at GambleAware, said the National Lottery must show the same level of responsibility as others:

“We recognise the great work the National Lottery has done supporting a range of worthy causes over many years. In the public’s mind, it is there to do good in the community, and so we believe it is also the right thing for it to look after the people who play the National Lottery.

“Allwyn has previously stated that ‘player safety is our top priority’. It must now live up to those words and play a critical role in protecting people from gambling harms, which are a serious public health issue that can drive societal inequalities, worsen mental health issues, and increase pressure on our overburdened health system.”

Frontline treatment providers are also backing the call. Ian Semel, CEO of Breakeven, a member of the National Gambling Support Network, said:

“At Breakeven, we’ve delivered support for over 20 years. Around 11% of clients who came to us in 2024 disclosed that the National Lottery or scratch cards were causing them gambling harm.

That’s why we’ve joined the call for the Lottery to signpost to support services like us. People need to know where to get help — the moment they realise they might be at risk.”

The campaign places the issue of signposting at the intersection of corporate responsibility, public health, and the regulatory credibility of Allwyn UK.

Campaigners demand urgent changes due to no specific reforms being applied to the National Lottery as part of the Gambling Review’s White Paper, published in April 2023.

As of February 2024, Allwyn UK has formally assumed stewardship of the National Lottery, overseeing the new 10-year licence.

The new steward expressed its support for key government interventions introduced in 2021 to raise the minimum age for all National Lottery products to 18, which came into legal effect on 22 April 2021, banning the sales to under-18s of Lottery, EuroMillions, scratch cards and Set-4-life games on retail and online platforms.

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Romania tightens celebrity gambling promotion rules

Romania’s National Audiovisual Council (CNA) has prohibited celebrities from participating in gambling promotions.

The decision was unanimously approved by the watchdog during a public session held on 26 June, where figureheads amended the Audiovisual Regulatory Code to include a ban on celebrity appearances in gambling adverts across TV. radio, and online.

As quoted by Romanian media outlet PaginaDeMedia, the changes read: “It is prohibited to broadcast advertising for gambling in which public, cultural, scientific, sports personalities or other individuals who, due to their online notoriety, may encourage participation in such games, are present.”

Celebrities previously featured in gambling ad campaigns include football players like Florin Răducioiu, Răzvan Raț, and Ilie Dumitrescu, together with famous singers like Antonia, Lora, and Alex Velea.

This will no longer be possible after the updated framework comes into force within three months of the vote’s date.

As expected, the vote did not go without some resistance from the gambling sector and relevant stakeholders. Interested groups tried to submit draft provisions that would avoid a full-on ban.

Requests made to the CNA mainly revolved around allowing celebrities to participate in social responsibility campaigns, as proposed by Winbet, Kaizen Gaming, the Romanian Football Federation, and the Federation of Gambling Organisers. They were all rejected.

As part of the new legislation, on-demand streaming services will also have to comply with the new rules, which are directed towards reducing the influence of gambling ads on children.

The changes come at a turbulent time for the Romanian gambling sector, with the national regulator ONJN under fire over €900m missing in tax fees.

Headed by a new President as a result of the fallout, the gambling authority is now on a crusade to strengthen player safety standards within the Romanian market, which includes a rework of the national self-exclusion scheme.

In addition, the regulator recently asked Meta and Google to aid its efforts against online promotions of black market operators.

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New algorithm to lead Spain’s player protection charge following operator failures

Spain’s regulator has blamed significant operator player protection failures for the need to overhaul problem gambler detection systems in the country.

Mikel Arana, Director General of the Directorate General of the Regulation of Gambling (DGOJ), revealed at the Gaming in Spain Conference that very few of the country’s operators are implementing the detection systems mandated under the Royal Decree that governs gambling in Spain.

“We have seen that from 50 operators, around 38 have [no] risky players, which is hard to believe,” he explained.

Arana offered a behind-the-scenes insight into the responsible gambling algorithm that will step in to lead Spain’s player protection evolution, revealing the extensive picture being painted of players who engage with gambling in the country.

The data-driven tool is designed to be applied universally across Spain’s operators – as part of a strengthened approach to player protection

“The goal is to define an algorithm capable of distinguishing between two groups of players, regular players and risky players,” explained Arana. “To this end, we requested the authorisation of 506 individuals with a medical diagnosis of gambling disorder, whose complete gambling histories were available at the DGOJ.”

Following the analysis, the DGOJ was able to identify nine distinct groups of players and 81 variables that indicated problem gambling behaviours.

For example, some players spent significant amounts of time thinking about gambling even after placing themselves on a self-exclusion register. Meanwhile, others displayed trends of repeated deposits following losses.

At present, the DGOJ believes the algorithm is 80% accurate in correctly identifying risky players.

Ahead of finalisation, and boosted by a recently announced €1m research grant, the organisation is working with experts to validate the model and improve the system. Once complete, which is expected to be in March 2026, the use of the algorithm will be mandatory for all operators in the Spanish market.

When questioned, Arana confirmed that the identification of a risky player does not mean that they will be automatically prevented from gambling. Instead, depending on player behaviour, operators will be required to undertake actions such as contacting the player about their behaviour and not sending promotions to that player.

Sweeping regulatory changes

Alongside the government-backed algorithm, operators in Spain are also facing reforms of advertising restrictions and cross-platform deposit limits.

Currently, Spain enforces per-operator deposit limits of €600 daily, €1,500 weekly and €3,000 monthly. However, proposals are seeking to change this so that the limits are calculated across all the accounts a player uses.

In light of the changes, industry experts have warned that such stringent measures must be complemented by an efficient player experience to keep the market more competitive and stop players migrating to the black market.

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New responsible gaming tool launched across DraftKings platforms

DraftKings is providing account holders with a new responsible gaming product.

The Boston-based operator announced on Monday the launch of My Budget Builder, a tool allowing account holders to set customized spending limits and reminders. DraftKings is making the product available across its portfolio of platforms, including its online casino and DFS offerings. The tool is also available for DraftKings peer-to-peer Pick6 offering.

“My Budget Builder is a new kind of responsible gaming tool—intuitive, proactive, and personalized,” said DraftKings Chief Responsible Gaming Officer Lori Kalani. “It reflects our ongoing commitment to creating fun, enjoyable environments for our players. By enhancing how players engage with limit-setting, we are providing another resource that players can use to help them play responsibly.”

My Budget Builder is available on both DraftKings’ app and website with features allowing for seamless integration into online wagering. The tool allows users to estab..

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WSOP teams up with RG-focused financial platform EDGE Boost

The World Series of Poker (WSOP) is collaborating with an emerging financial platform.

EDGE Boost, a responsible gaming-focused solution delivered by EDGE Markets, announced a partnership with the WSOP making the platform the preferred payment method of the storied poker organization. EDGE Boost provides users with a bank account designed to promote RG by offering a dedicated debit card. The debit card allows account holders to separate gambling transactions from normal finances.

The partnership allows WSOP players to circumvent traditional credit card verification by using EDGE Boost to make transactions of up to $10,000 each. EDGE Boost also allows WSOP players to make entries up to $250,000 eliminating the need for cash.

Each EDGE Boost account is insured up to $250,000 with the FDIC. In 2024, EDGE Boost became the first betting-only banking service to provide that level of FDIC support.

“EDGE Boost is going to completely transform the WSOP experience,” said WSOP COO Greg Chocho..

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Report: NBA free agent Malik Beasley under investigation for insider gambling

Another NBA player found themselves embroiled in controversy related to online gambling.

According to an ESPN report, NBA free agent Mailk Beasley is being investigated by the U.S. Attorney’s Office in the Eastern District of New York for alleged gambling related to NBA games and betting markets. Beasley is being investigated for unusual betting activity during the 2023-24 season when he played for the Milwaukee Bucks. Beasley, a free agent after spending last season with the Detroit Pistons, drew the attention of an operator when his player props received significant betting interest starting in 2024.

Kirk Evans, an industry expert, pointed out unusual betting activity on the under for Beasley’s rebound market before a game between the Bucks and Portland Trail Blazers last January. Beasley finished the contest surpassing his over/under market for rebounds.

Here is the movement I’m referring to. Beasley opened 2.5 rebounds with the under at +118, moved to -256 before being pulled. ..

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