ROGA noted that the evidence-based recommendations are intended to support its members’ existing VIP policies to strengthen responsible online gaming by helping players set their own boundaries.
ROGA was launched in March 2024 and comprises eight members: FanDuel, DraftKings, BetMGM, Fanatics, PENN Entertainment, bet365, Hard Rock Digital and Bally’s. The association noted those companies combine to account for 90% of the legal U.S. online gaming market by handle.
The member sportsbooks have all independently committed to implementing these guidelines “within a commercially reasonable timeframe.”
Review behavior, equip VIPs with knowledge and power
The organization noted that it has found that the most effective VIP programs combine proactive education, personalized engagement and periodic evaluation. ..