SBC News

BetMGM expands GameSense RG messaging in NFL stadia

BetMGM and MGM Resorts International are spreading responsible gaming messaging at select NFL stadiums for the third consecutive year, including at the Philadelphia Eagles’ Lincoln Financial Field for the first time.

The GameSense messaging from the operators will be visible on LED ribbons at Lincoln Financial Field, which will host the opening game of the 2025 NFL season on Thursday night between the Eagles and the Dallas Cowboys.

New for this season, messages will be featured prominently on stadium scoreboards during pre-game activities and also within gameday magazines.

Alongside Lincoln Financial Field, other NFL stadiums that will be promoting GameSense messaging this season include Acrisure Stadium (Pittsburgh Steelers), Allegiant Stadium (Las Vegas Raiders), Empower Field at Mile High (Denver Broncos), Ford Field (Detroit Lions), GEHA Field at Arrowhead Stadium (Kansas City Chiefs), M&T Bank Stadium (Baltimore Ravens), MetLife Stadium (New York Jets), Nissan Stadium (Tennessee Titans) and State Farm Stadium (Arizona Cardinals).

Rhea Loney, Chief Compliance Officer at BetMGM, stated: “Placing GameSense in league stadiums gives us direct access to millions of fans each week. It’s a powerful platform to promote public awareness and amplify our company’s commitment to provide a safe and informed gambling experience.”

Responsible Gaming Education Month

MGM Resorts and BetMGM’s GameSense messaging is part of its partnership with the American Gaming Association (AGA) to promote Responsible Gaming Education Month, which takes place this month in the US.

First developed and licensed to MGM Resorts in 2017 by the British Columbia Lottery Corporation, the GameSense programme “focuses on positive, transparent, and proactive engagements with guests and customers about how to gamble responsibly”.

Throughout September, customers will receive GameSense and the AGA’s Play Smart from the Start messaging via digital platforms, retail sportsbooks, Las Vegas marquees and the MGM Grand Live Dealer studio. BetMGM sportsbook will also send “take a time-out” and “budget before you bet” reminders to players with responsible gaming resources linked.

In addition, over 1,900 MGM Resorts employees have been trained through the GameSense Advisor programme, while BetMGM continues to provide lived-experience training to all its employees via its partnership with EPIC Global Solutions.

MGM Resorts is also announcing a $250,000 contribution to the International Center for Responsible Gaming, while both MGM Resorts and BetMGM will continue to support the AGA’s Have A Game Plan.Bet Responsibly. public service campaign.

Stephen Martino, SVP and Chief Compliance Officer at MGM Resorts, said: “Investing in our team members through extensive training and scientific research sets higher operational standards and elevates the guest experience. It also supports the long-term sustainability of our business and the communities where we operate.”

iGaming Expert: Given the attendance expected at Lincoln Financial Field for the NFL’s kickoff game between the Eagles and the Cowboys on Thursday night, the 2025 GameSense campaign should receive plenty of exposure.

It is vital that during showpiece occasions, the safer gambling message is provided with a platform as the industry looks to support those who need it most ahead of the new American football season.

September 15 will see SBC organise a groundbreaking charity football event in Lisbon. Make sure you get the chance to see some of the most legendary names in football by securing your ticket today at https://www.legendscharitygame.com/

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Ukraine places all gambling licences under track and trace system

Gambling licences in Ukraine have been informed that their transactions will be recorded by a new ‘State Online Monitoring System’.

The measure was confirmed via a Telegram message issued on Sunday 31 August by the Cabinet of Ministers, governing Ukraine under conflict from Russia.

The Cabinet announced that it had approved a resolution on state registries, enabling all gambling transactions to be track and traced through the monitoring system.

The Online Monitoring System will support PlayCity—the newly established regulatory authority for Ukrainian gambling by enabling real-time tracking of bets, returns, and winnings.

The platform seeks to improve transparency by facilitating the “live verification of operator data to ensure regulatory compliance”, while also allowing PlayCity to publish market volume data providing accurate data for enforcements and policy making.

Integration with the monitoring system will apply to both land-based and online operators, including casinos, arcades, bookmakers, and online poker rooms. A public tender for the platform’s development is expected to be announced shortly, as Kyiv presses ahead with regulatory reforms despite the ongoing war.

PlayCity to bring structural reform
The implementation of the monitoring system forms part of a broader overhaul of Ukraine’s gambling sector, which saw the cabinet dissolve the former regulator, KRAIL – with the agency embroiled in multiple corruption scandals, including allegations of money laundering and ties to Russian operatives.

In its place, President Volodymyr Zelenskyy authorised a new regulator, PlayCity, which officially began operations on 1 April with a mandate to implement state policy across gambling and lotteries, deemed as high risk sectors under conflict.

On 8 April, the Cabinet appointed Hennadiy Novikov as head of PlayCity. Novikov, who previously served as both a member and deputy head of KRAIL, has long-standing ties to the Ministry of Digital Transformation.

PlayCity operates under the supervision of Deputy Prime Minister Mykhailo Fedorov and has been tasked with ensuring transparency, protecting consumers, and restoring public trust in the gambling industry.

Licences demand urgent clarity
Ukraine’s government is preparing a slate of legislative changes aimed at tightening control over the sector, including a blanket ban on gambling advertising, a new register for B2B licences, and centralised powers for PlayCity to block illegal gambling websites.

These reforms come amid growing concerns about excessive gambling, with the National Bank warning that Ukrainian citizens are spending nearly UAH 400m (around €8m) daily on online platforms.

Amid the wider regulatory overhaul, Ukrainian gambling operators, many of whom have been sidelined by the conflict, are calling on the government to provide clear, enforceable, and transparent rules due disputed charges placed by the State Bureau of Investigation (SBI).

With former operators facing licence suspensions, account freezes, and blacklisting abroad, stakeholders are urging policymakers to resolve lingering legal ambiguities and establish a stable, fair regulatory framework capable of supporting the sector’s long-term recovery.

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KSA and ZonMw unlock more funding for gambling harm prevention

The Dutch government is releasing €21m of additional funding for the research and treatment of problem gambling.

With the last substantial funding round taking place in 2023, the ZonMw Prevention of Gambling Addiction research programme will enter its next stage of development. Grants towards the programme are managed by the Dutch gambling regulator, Kansspelautoriteit (KSA).

The details around the latest funding were cleared after a meeting between KSA President Michel Groothuizen and ZonMw Director, Véronique Timmerhuis.

Groothuizen said: “The protection of players is an important priority for the KSA. By continuing this program further, we are joining forces to gather more necessary knowledge on this subject, so that we avoid gambling damage as much as possible.”

Running from 2025 to 2030, the programme will tie in research, prevention and treatment efforts into the correlation between gambling harm, its triggers and consequences like financial and health issues.

Work will span across five distinctive projects: vulnerability and player behaviour, early detection, treatment, experimental participation, and the further development of overarching support infrastructure.

The first results will be published within a year, with ZonMw leveraging its digital communication channels to raise awareness about the programme.

Timmerhuis added: ‘It is good that this program aimed at gambling addiction will be continued. A lot of knowledge development is still needed to achieve effective approaches, and to ensure that those approaches are properly put into practice.

“ZonMw can also contribute expertise from other mental health domains and thus play a good connecting role. Step by step we are working on knowledge to better help people with addictions in the future.”

Governing Dutch gambling, Michel Groothuizen has underlined the importance of customer care and one-to-one interactions to ensure intervention with vulnerable and at-risk customers, as a principal duty of operators reporting to the KSA.
Speaking at this year’s Gaming in Holland event, Arjan Blok, CEO of the Nederlandse Loterij, estimated that as much as 25% of the Dutch player share is owned by black market operators.
However, the much needed reforms to expand the scope of player protection in the country are currently being put on ice, with Teun Struycken, the Minister responsible for gambling oversight, handing over his resignation earlier this week.

September 15 will see SBC organise a ground breaking charity football event in Lisbon. Make sure you get the chance to see some of the most legendary names in football by securing your ticket today at https://www.legendscharitygame.com/

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GamCare backs insights of ONS new domestic abuse survey 

GamCare has urged partners and stakeholders to review the latest insights from updated research on domestic abuse in the UK, conducted in 2025 by the Office for National Statistics (ONS).

New insights drawn from the 2025 Crime Survey for England and Wales (CSEW), are based on a new methodology aimed at capturing the evolving nature of abuse.

This recommendation comes from GamCare’s Women’s Pathway Team, a dedicated research unit focused on understanding the impact of gambling-related harm and addiction on women.

The ONS updated its domestic abuse questions to reflect legal changes, shifting societal attitudes, and increased recognition of non-physical forms of abuse.

The revised questions now include previously under-reported abuse types such as coercive control, economic abuse, health-related abuse, and abuse linked to marital status. The survey also distinguishes between abuse by intimate partners and by family members and, for the first time, asks about how frequently abuse occurs.

In the year ending March 2024, 3.9 million adults aged 16 and over experienced domestic abuse. The data shows that 9.5% of women and 6.5% of men reported being affected. Since the age of 16, more than a quarter of adults—26.1%, or around 12.6 million people—have experienced some form of domestic abuse.

GamCare welcomed the updated figures as a step forward in understanding the full scope of abuse. Although the ONS survey does not directly link gambling to domestic abuse, GamCare notes that many of the women who seek its support report experiences involving financial control and emotional manipulation linked to a partner’s gambling.

The Women’s Pathway Team says it regularly hears from women who are pressured into taking out loans, handing over money, or facing emotional coercion as a result of a partner’s gambling. These forms of abuse often overlap with those now recognised by the ONS, particularly financial and psychological abuse.

GamCare is calling on professionals across health, domestic abuse, criminal justice, and gambling support services to review the ONS data and recognise how gambling-related harm can intersect with domestic abuse. The charity is also urging services to adopt trauma-informed approaches, as many women face significant barriers to seeking help, including manipulation, isolation and fear.

Support is available through GamCare’s Women’s Pathway Programme, which offers individual services and the dedicated Way Forward support group. The organisation emphasises a person-centred approach, stating: “Our priority is to listen to your experience and offer support that centres on your needs.”

Women seeking support can contact the Women’s Pathway Team by emailing womenspathwaysupport@gamcare.org.uk or by calling the National Gambling Helpline on 0808 8020 133.

Further domestic abuse support is available through Refuge, which runs a 24-hour national helpline on 0808 2000 247. Women’s Aid provides local support through its online directory at www.womensaid.org.uk

Those affected by financial abuse can find resources at survivingeconomicabuse.org, and support for intimate image abuse is available via the Revenge Porn Helpline at www.revengepornhelpline.org.uk

In wider developments, GamCare has launched a tender to appoint an academic partner to conduct an independent review of the Women’s Pathway Programme.

The review will assess how effectively the programme removes barriers that prevent women from accessing gambling-related support, and will help guide its future strategic development.

GamCare’s call for engagement comes at a time of growing recognition that cross-sector collaboration is essential to supporting people affected by both gambling harm and domestic abuse.

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ROGA and RGC debut responsible gaming certification program

The Responsible Online Gaming Association (ROGA) is collaborating with the Responsible Gambling Council (RGC) to establish a new standard in the industry.

On Tuesday, ROGA and the RGC announced a partnership to launch a certification program for online operators in the U.S. The certification creates a new industry benchmark through an evaluation of self-exclusion and player support tools. Staff training is also evaluated during the certification process designed to bolster RG programs and practices.

The certification identifies operators that go beyond state and regulatory standards.

“A sustainable online gaming industry must be built on evidence-based best practices, and this partnership with RGC will advance this mission by building a trusted and independent assessment to certify robust responsible gaming standards,” said ROGA Executive Director Dr. Jennifer Shatley.

ROGA members will undergo evaluation for the certification with the group accounting for roughly 90% of the legal ..

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Danske Bank warns of escalating gambling among young men

Danske Bank, Denmark’s largest bank, has warned authorities of its concerns on the gambling expenditure of “young Danish men”.

Louise Aggerstrøm, Chief Financial Analyst at Danske Bank, revealed that men between the ages of 18 and 24 are predominantly spending the most of their monthly disposable income on gambling.

Concerns were relayed in an interview with Danmarks Radio (DR), with Aggerstrøm stating that on average, men in that age group set aside around 800 Danish kroner (£93) for the pastime activity – or “about double what they spent on gambling in 2019”.

Statistically, this is 20 times more than what women in the same age bracket spend each month, which is around 40 kroner as per data from Danske Bank.

However, it is also important to note that the median monthly salary before tax was DKK 46,972 (£5.5k) in 2024, with the amount projected to increase following a similar trend across European markets.

And while Aggerstrøm placed the 800 kroner as an average portion of 10% from the young men’s monthly consumption, deeming it “fairly large”, the economist did also point out that this is purely money coming out of accounts – with winnings left out of the statistics.

Regardless, she did caution against large expenditures, as there is a risk of developing problem gambling behaviour, which must be tracked at an individual level beyond statistical insights.

ROFUS, the national self-exclusion scheme managed by Denmark’s Gambling Authority of Spillemyndigheden, estimates that in June 2025, the number of self-excluded men aged 18-29 reached a total of 24,689.

This indicates that there is a good understanding among players about the support available to them if they fall victim to gambling harm.

Not only that, but general gambling spend among Danes appears to be slowing down, again as per Spillemyndigheden. The most recent data from the regulator revealed that in June, total gambling GGR dropped by 17% YoY.

Still, concerns remain about the current state of the Danish gambling market, with talks to limit advertisements being held at the highest political level.

Rasmus Stoklund, Minister of Taxation, was appointed in August, 2024. Since then, he has been actively reviewing the idea of imposing a stricter advertisement regime.

However, given the declining rates of licensed GGR, such a decision would likely need to be advised by a thorough investigation into the prominence of the black market in Denmark.

Danske Bank’s concerns reflect broader discussions across European markets on how best to protect young consumers aged 18 to 24 from gambling-related harm. In the Netherlands, authorities have been tasked with drafting new protections for under-24s as part of the Gambling Act reform.

Meanwhile, in Spain, licensed operators are now required to register all activity involving under-21 customers in a federal database, as the government considers implementing a universal deposit limit for young users.

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September 15 will see SBC organise a ground breaking charity football event in Lisbon. Make sure you get the chance to see some of the most legendary names in football by securing your ticket today at https://www.legendscharitygame.com/

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Slovakia Sports Minister campaigns for gambling overhaul 

Political tensions are mounting in the Republic of Slovakia as debate intensifies over the governance, conduct, and social responsibility of the country’s gambling sector.

Leading the charge is Sports and Tourism Minister Rudolf Huliak, who has called on members of the National Council to back his proposed amendments to the Slovak Gambling Law.

Introduced in 2019 to licence and liberalise Slovakia’s online gambling market, the current law, Huliak argues, was designed to favour operators over citizen protections. This week, he introduced amendments that aim to “regulate, not promote, gambling.”

The proposals include restrictive measures targeting vulnerable groups, including individuals on social benefits, those in alimony arrears, and citizens who have failed to meet tax obligations.

Rudolf Huliak
We are not here to enable the gambling industry — we are here to control it,” said Huliak. “Illegal operators exploit loopholes, target vulnerable citizens, and funnel profits offshore. Meanwhile, regulated platforms face burdensome compliance with little competitive protection. That’s unsustainable.”

Huliak has also called for an expanded role for TIPOs, the national lottery company, in channelling gambling revenues into public and social initiatives.

Our goal is a clean, accountable, and socially responsible gambling environment. Strengthening TIPOS is not about state control for its own sake — it’s about ensuring that profits generated from gambling are reinvested in Slovak communities, not lost to foreign markets or shadow platforms.

This amendment is the first step in realigning the system toward public interest, rather than private enrichment.”

Tax shortfall must be answered
However, his proposals have drawn sharp criticism from opposition parties — particularly the Christian Democratic Movement (KDH). The party accuses Huliak of posturing as a reformer while serving the interests of the gambling lobby and avoiding deeper questions around tax fairness and consumer protection.

The tax rate for fixed-odds betting in Slovakia stands at 22% of gross gaming revenue (GGR) for online operators and 6% of turnover for land-based venues — in addition to a 21% corporate VAT.

The KDH has called for a parliamentary inquiry into the distribution and transparency of gambling tax revenues, demanding answers as to how operators collected €1.4 billion from €24 billion in wagers, yet contributed only €340 million in taxes in 2024.

“This is a mockery of social justice,” KDH states, accusing Huliak of posturing whilst being aware of tax shortfalls but refuses to address them.”

Gambling dysfunctions exposed
A damning audit from the Supreme Audit Office (SAO) and a comprehensive report by the Institute for the Regulation of Gambling (IPRHH) have further eroded confidence in the current regulatory regime.

The IPRHH’s Black Book of Illegal Gambling reveals a fragmented system failing to keep pace with the proliferation of digital, unlicensed gambling platforms — many of which allow anonymous betting, no age verification, and unlimited stakes.

Startlingly, 31% of Slovak youth aged 15–17 reported gambling online illegally, with early exposure linked to addiction and long-term debt risks. The report also highlights the growing influence of loot boxes in video games and social media influencers promoting offshore casinos, blurring the lines between entertainment and exploitation.

The SAO report found that enforcement failures were largely due to a lack of capacity. Between 2019 and 2025, the Gambling Authority (ÚRHH) let over 900 cases lapse due to missed deadlines — a consequence of having just one employee managing sanctions during that period.

A further legal loophole allows gambling halls to operate in municipalities that have banned them unless local authorities notify the regulator within five days — a provision the SAO labelled “unreasonable and dysfunctional.”

“Regulated operators are held to high standards — but that only works if unlicensed providers face real consequences. Right now, they don’t,” said Dávid Lenčéš, Executive Director of IPRHH.

Changing of regulatory guard

Calls for reform have gained further traction following a change in leadership at Office of Gambling Regulation (ÚRHH), with Director General Martin Bohoš stepping down and replaced by Jana Mravíková in early 2025.

Upon leaving office, Bohoš recommended a full review of the Gambling Act, six years after its implementation. He highlighted the urgent need for stronger consumer protections in online casino and high-risk games, warning of an “increasing divergence” in player behaviour — with Slovak consumers flocking disproportionately to online casino products over other verticals.

“Urgency is needed,” he said, citing data showing a steep rise in unregulated activity and insufficient safeguards in the current framework.

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Brazil takes new steps to strengthen marketing guidelines for influencers

IAB Brasil (Interactive Advertising Bureau) has launched a guide for digital advertising in the sports betting and online gaming sector, underpinning the maturing of the market.

The document puts forward rules and best practices for responsible communication on online betting platforms. The initiative addresses the legal and ethical requirements that have emerged with the regulation of the sector in Brazil.

It was developed to guide agencies, digital influencers, and advertisers by establishing limits for the promotion of betting platforms. The guide aims to ensure that campaigns comply with the regulations of the Prizes and Betting Secretariat (SPA) and the guidelines of the National Council for Advertising Self-Regulation (CONAR) – especially Annex X, which was created to set boundaries for the sector.

The publication reinforces IAB Brasil’s role in promoting best practices in the digital environment, and Denise Porto, CEO of IAB Brasil, highlighted the social role of regulated advertising.

“Regulated advertising plays an educational social role by informing the public about which platforms are safe and supervised,” she said. According to Porto, advertising helps build trustworthy brands that generate credibility and reduce the appeal of unregulated offers.

The guide consolidates the main legal and self-regulatory rules and guidelines applicable to betting advertising into a single document, highlighting points such as identification and transparency in advertising campaigns, licensing and compliance of operators, protection of minors and vulnerable groups, responsibility and prevention of reputational risks, and best practices for influencers and content creators.

Available for free download on the IAB website, the guide ensures broad access for all professionals working with advertising in the online betting sector.

September 15 will see SBC organise a groundbreaking charity football event in Lisbon. Make sure you get the chance to see some of the most legendary names in football by securing your ticket today athttps://www.legendscharitygame.com/

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Flutter pulls Junglee from India as money games ban comes to force

Flutter Entertainment Plc has announced its decision to withdraw its Junglee Games subsidiary from India, following the introduction of new laws prohibiting Real Money Games (RMG).

On Friday, the Lok Sabha authorised the Promotion and Regulation of Online Gaming Bill, 2025, a federal mandate which seeks to implement a legislative framework governing India’s gaming sector.

Among its provisions, the Bill includes three dedicated chapters (5 to 7) that define the legal parameters of RMG, which are now no longer permitted. It categorises RMG as: “any online game—whether based on skill, chance, or both—played by a user by paying a fee, depositing money, or other stakes, in the expectation of winning, which entails monetary or other enrichment in return.”

In its announcement, Flutter stated that it is responding to an “exceptionally short timeframe, having only been introduced into Parliament on 20 August 2025, and without a consultation process with industry stakeholders to consider the significant adverse consequences of this action.”

Flutter maintains that it has always positioned Junglee as a social and skill-based gaming platform for Indian consumers—permitted under previous legal interpretations prior to the federal government’s recent determination.

In 2021, Flutter acquired a 51% majority stake in the San Francisco-based games studio Junglee Games for $70 million. The business, founded in 2013 by Ankush Gera, had grown into India’s largest community for rummy and other non-poker card games, with a player base of over 100 million.

According to its 2024 accounts, Junglee nearly doubled revenues (+91%), though its EBITDA performance was severely impacted by the introduction of India’s 28% Goods and Services Tax (GST) on gaming.

Markets were informed that: “Flutter’s Indian operations were expected to contribute approximately $200m in revenue and $50m in Adjusted EBITDA in 2025, with approximately half of the profits to be delivered in the second half of 2025.”

Further costs are anticipated as Flutter has yet to determine the full accounting implications of the decision, including any non-cash impairments to the Junglee business. Additional disclosures will be made in due course.

Despite withdrawing from RMG activity, Flutter’s leadership is evaluating options “to advocate for the restoration of the 70-year-old constitutional protections afforded to skill-based games.” At the same time, the group is working swiftly to adapt to the changed regulatory environment while continuing to promote the benefits of fully regulated products.

Peter Jackson, Flutter CEO
Flutter also reiterated its continued investment in India’s technology sector, having expanded its Hyderabad-based Global Capability Centre (GCC) to over 1,000 staff, supporting the growth of its entire global brand portfolio.

Peter Jackson, CEO of Flutter, commented:“I am extremely disappointed with the sudden changes to the regulatory landscape in India. Over the last four years, Junglee has invested significantly in its local market, building a workforce of over 1,100 employees to deliver innovative skill-based gaming products to Indian customers.

Central to this has been a strategy which prioritises consumer protections and responsible gaming. We believe this change will drive customers to the unregulated market, offering limited consumer protections and providing no contribution to the local economy. We believe in regulatory frameworks that put customers first, and are evaluating options to restore skill-based games in the Indian market.”

Weekend reports confirm that several prominent RMG studios—including Dream11, My11Circle, Zupee, Gameskraft, Mobile Premier League (MPL) and Probo—have shut down their real money operations in direct response to the government’s landmark decision.

In the case of Probo, the company has confirmed the closure of both its opinion trading app and its fantasy cricket platform, Team 11, marking a significant rollback of its product offerings.

The future of India’s digital gaming economy now hangs in the balance. Industry analysts estimate that over 400 active game studios and platforms are currently operating in the Indian market collectively valued at $4 billion in 2024— which must now evaluate whether to withdraw, restructure, or modify their offerings under the new regulatory regime.

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