SBC Americas

How Massachusetts is using research to rewrite the gaming playbook

In Massachusetts, like in many states, things are changing fast in gaming.

The state launched digital sports betting in March 2023 and experienced an immediate influx of sports betting products, services and advertising. To say Bay Staters took to online sports wagering enthusiastically would be an understatement.

“It’s been a shock to the system, for sure,” Massachusetts Council on Gaming and Health (MCGH) CEO Marlene Warner told SBC Americasat the SBC Summit North America Player Protection Symposium. “Everyone had high expectations for online sports wagering in Massachusetts and the numbers have far, far, far exceeded those expectations.”

With more than 1.6 million sportsbook accounts active in Massachusetts since March 2023, the state has emerged as one of America’s fastest-growing gaming markets. It generated $594.9 million in gross gaming revenue in its first full year, with total tax revenue reaching $118.5 million. That latter figure is double what the state had expected pr..

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PGA of America joins AGA RG campaign following ESPN Bet partnership

Following the announcement of ESPN Bet as the official betting partner of the PGA Championship, the PGA of America has confirmed that it has partnered with the American Gaming Association’s (AGA) ‘Have a Game Plan. Bet Responsibly’ campaign.

The partnership will feature co-branded responsible gaming content, educational materials, and strategic activations across the PGA of America’s digital and social platforms throughout next week’s PGA Championship at Valhalla Golf Club in Louisville, KY.

“As the PGA of America welcomes ESPN BET as the Official Sports Betting Sponsor of the 106th PGA Championship, it is core to our values to ensure golf fans have the right tools in their bag to bet responsibly,” said PGA of America Chief Commercial Officer Jeff Price. “Activating AGA’s Have A Game Plan campaign during this year’s PGA Championship and beyond will be an integral part of our strategy as interest in golf wagering grows.”

Introduced by the AGA in 2019, the Have a Game Plan campaign ai..

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Player Protection Symposium: Combating responsible gambling’s identity crisis

Does responsible gambling have an identity problem? And if so, is that identity problem holding it back?

At the SBC Summit North America Player Protection Symposium, experts suggested the answer to both questions is yes.

“In the U.S., many people don’t engage with responsible gambling because it’s associated with problem gambling,” said Responsible Online Gaming Association (ROGA) Executive Director Dr. Jennifer Shatley in a panel session entitled Conscious Commerce: The Interplay of Branding & RG.

“They think ‘I’m not a problem gambler, I don’t need these tools.’ But it’s for every single customer.”

Shatley and her other panelists, the Ontario Lottery and Gaming Corporation (OLG)‘s Director of Policy, Research and Strategy Aaron GlynWilliams and Kindbridge Behavioural Health CEO Daniel Umfleet, stressed that removing those misunderstandings and that stigmatization of responsible gambling is critical to improving the health of all players and the industry on the whole.

“It’s abou..

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Player Protection Symposium: NCAA highlights March Madness harassment

According to NCAA Managing Director Mark Hicks, the organization has a pretty clear understanding of the scope of bettor harassment on social media. Speaking to Entain’s SVP of American Regulatory Affairs & Responsible Gambling Martin Lycka as part of the SBC Summit North America Player Protection Symposium, Hicks cited data from ethical data group and NCAA partner Signify collected during March Madness earlier…

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SBC North America: DGE AG issues federal intervention warning

The SBC Gaming Regulation and Compliance Forum gazed into the crystal ball this week, providing a closer analysis of what the future holds for igaming regulation, while urging operators to take a leadership role when it comes to social responsibility.

Moderated by James Kilsby, Chief Analyst at VIXIO, the panel entitled ‘Regulation 2030: Anticipating Future Compliance Challenges’ emphasised the importance of collaboration as the framework around social responsibility evolves and the potential for federal intervention increases.

Painting a picture of her ideal outcome for the industry Cathy Judd-Stein, the Former Chair of the Massachusetts Gaming Commission, emphasised her optimism that regulators will embrace further collaboration with operators as ambitions to eradicate the threat of the black and grey market are realised.

Louis Rogacki, Assistant Attorney General, New Jersey Division of Gaming Enforcement, echoed this sentiment as he urged operators to be more forthcoming with s..

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NCAA counted 2K instances of bettor harassment during March Madness

According to NCAA Managing Director Mark Hicks, the organization has a pretty clear understanding of the scope of bettor harassment on social media.

Speaking to Entain’s SVP of American Regulatory Affairs & Responsible Gambling Martin Lycka as part of the SBC Summit North America Player Protection Symposium, Hicks cited data from ethical data group and NCAA partner Signify collected during March Madness earlier this year.

Around 2,000 incidents of bettor harassment this March Madness

Hicks said the group counted 50,000 incidents of athlete harassment online, 4,000 of which were serious enough to be turned over to the platform, law enforcement, or, in some cases, both.

Of those 4,000, roughly half could be tied back to sports betting, which explains why Hicks and the NCAA have become increasingly focused on athlete protection as it develops and expands its sports betting protocols.

“The policies that went into NCAA legislation years and years ago were really integrity-focused, but ..

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SBC launches Player Protection Hub with new editor

SBC Media is launching the Player Protection Hub, a members-only community hub designed to share news, insight, research, education and best practices in responsible gambling.

Located at www.playerprotectionhub.com, the new resource will gather responsible gambling news stories, videos and podcasts from across SBC Media’s portfolio of websites, as well as curating relevant research papers and studies.

The Hub will work in close cooperation with SBC’s global events team, particularly on the SBC Player Protection Symposiums in New York and Toronto.

The company is delighted to announce that long-time industry expert Steve Hoare, formerly of Gaming Intelligence and GeoComply, is joining SBC Media to spearhead the project as editor of the Player Protection Hub.

“I have been following the responsible gambling story for over a decade and knew the industry needed something like this – somewhere that brings all this news, innovation and research together in one place. So, as soon as the..

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Sports bettors more likely to binge drink according to the ICRG

Sports bettors are more likely to binge drink and consume more alcohol according to a new study from the International Center for Responsible Gambling (ICRG).

Published in the JAMA Network Open journal, the study found its sample of sports bettors were disproportionately more likely to report binge drinking at a greater frequency over the last 12 months compared to non-sports bettors.

Led by Dr. Joshua Grubbs of the University of New Mexico, the study states that its findings underscore the need for targeted public health interventions and informed regulatory policies to mitigate the risks associated with sports betting and alcohol consumption.

“Our research highlights a troubling trend of excessive alcohol use among sports bettors,” explained Grubbs. “We must use these insights to formulate effective strategies that promote responsible gaming and alcohol consumption.”

Grubbs also noted that further investigation is needed to compare alcohol consumption between online and retail sp..

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New online casino payments solution launched by Paysafe

Paysafe is diversifying its offerings for online casino operators.

The payments platform announced on Monday the launch of Pay by Bank, a new product that allows iGaming players in America to fund their gaming accounts directly from their online bank accounts. Pay by Bank, which is part of Paysafe’s Gateway payments solution, also allows online bettors to cash out their winnings seamlessly to their banking accounts.

“We’re delighted to unveil our new Pay by Bank product for our iGaming solution, which will almost certainly prove very effective in both converting and retaining players for U.S. operators, with the product’s impressive transactional speed and robust security,” said Paysafe President of Global Gaming Zak Cutler. “Through Pay by Bank, we continue to grow the Paysafe Gateway by providing American operators and their customers with unparalleled payment choices, all through a single integration.”

Paysafe has launched its new iGaming solution amid demand from U.S. players fo..

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