Research

GamCare backs insights of ONS new domestic abuse survey 

GamCare has urged partners and stakeholders to review the latest insights from updated research on domestic abuse in the UK, conducted in 2025 by the Office for National Statistics (ONS).

New insights drawn from the 2025 Crime Survey for England and Wales (CSEW), are based on a new methodology aimed at capturing the evolving nature of abuse.

This recommendation comes from GamCare’s Women’s Pathway Team, a dedicated research unit focused on understanding the impact of gambling-related harm and addiction on women.

The ONS updated its domestic abuse questions to reflect legal changes, shifting societal attitudes, and increased recognition of non-physical forms of abuse.

The revised questions now include previously under-reported abuse types such as coercive control, economic abuse, health-related abuse, and abuse linked to marital status. The survey also distinguishes between abuse by intimate partners and by family members and, for the first time, asks about how frequently abuse occurs.

In the year ending March 2024, 3.9 million adults aged 16 and over experienced domestic abuse. The data shows that 9.5% of women and 6.5% of men reported being affected. Since the age of 16, more than a quarter of adults—26.1%, or around 12.6 million people—have experienced some form of domestic abuse.

GamCare welcomed the updated figures as a step forward in understanding the full scope of abuse. Although the ONS survey does not directly link gambling to domestic abuse, GamCare notes that many of the women who seek its support report experiences involving financial control and emotional manipulation linked to a partner’s gambling.

The Women’s Pathway Team says it regularly hears from women who are pressured into taking out loans, handing over money, or facing emotional coercion as a result of a partner’s gambling. These forms of abuse often overlap with those now recognised by the ONS, particularly financial and psychological abuse.

GamCare is calling on professionals across health, domestic abuse, criminal justice, and gambling support services to review the ONS data and recognise how gambling-related harm can intersect with domestic abuse. The charity is also urging services to adopt trauma-informed approaches, as many women face significant barriers to seeking help, including manipulation, isolation and fear.

Support is available through GamCare’s Women’s Pathway Programme, which offers individual services and the dedicated Way Forward support group. The organisation emphasises a person-centred approach, stating: “Our priority is to listen to your experience and offer support that centres on your needs.”

Women seeking support can contact the Women’s Pathway Team by emailing womenspathwaysupport@gamcare.org.uk or by calling the National Gambling Helpline on 0808 8020 133.

Further domestic abuse support is available through Refuge, which runs a 24-hour national helpline on 0808 2000 247. Women’s Aid provides local support through its online directory at www.womensaid.org.uk

Those affected by financial abuse can find resources at survivingeconomicabuse.org, and support for intimate image abuse is available via the Revenge Porn Helpline at www.revengepornhelpline.org.uk

In wider developments, GamCare has launched a tender to appoint an academic partner to conduct an independent review of the Women’s Pathway Programme.

The review will assess how effectively the programme removes barriers that prevent women from accessing gambling-related support, and will help guide its future strategic development.

GamCare’s call for engagement comes at a time of growing recognition that cross-sector collaboration is essential to supporting people affected by both gambling harm and domestic abuse.

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GambleAware calls for safer gambling video guidelines after industry advert study

GambleAware is calling on the UK Government to produce safer gambling video guidelines after new research brings into question the impact of operator’s safer gambling adverts.

In addition, the charity is also calling for more effective monitoring and accountability for industry-led campaigns, as well as a consistent framework to ensure adverts are protective.

Conducted by Thinks Insight & Strategy with academic expert Professor Elliot Ludvig, the research examined the effectiveness of safer gambling video campaigns currently being used by major operators.

Videos used include a control video, ‘Magnets’ stigma campaign by GambleAware, Play at your best by Betfair, Top tips for positive play by William Hill, Take time to think by the Betting and Gaming Council (BGC), as well as Made to play safely by 888.

Participants were randomly exposed to the different safer gambling video adverts, followed by a simulated online environment in which the video’s effect on their subsequent inclination to gamble was captured. This was done to see what safer gambling message types affect gambling behaviours and attitudes, as well as how effective operator methods were in reducing harmful gambling.

‘Backfire effects’

The study noted that Top tips for positive play by William Hill and Made to play safely by 888 adverts had “backfire effects” and led to a significant increase in click-through rates compared to the control.

According to the study, these videos “may encourage gambling engagement, potentially due to their framing or the promotional nature of their messaging. Attitudinal survey results suggest the videos may reinforce the idea that gambling is safe, create a false sense of security, increase gambling intent, and, despite being perceived as trustworthy, subtly downplay gambling risks”.

The study noted that 45% of participants that were shown the Made to play safely by 888 felt as though it suggested gambling was harmless fun, while this figure was 38% for the Top tips for positive play by William Hill.

Ludvig stated: “The study suggests that some safer gambling videos from gambling operators have a backfire effect, encouraging gambling and having the opposite effect to their intended purpose of helping people control how much they gamble.

“The findings from this experiment should be used to help to guide the design of effective safer gambling advertising videos and establish standards for measuring their impact.”

Other results

The ‘Magnets’ stigma campaign video was shown to have ‘protective effects’, resulting in a significant decrease in click-through rates, as their personal narrative and serious tone may have helped to foster “greater awareness of gambling harms”.

In addition, the attitudinal survey results suggest that the video “effectively normalises gambling problems as widespread, encourages self-reflection, counters the idea of gambling as harmless fun, and is perceived as trustworthy, potentially enhancing its protective impact on behaviour”.

Of the participants, 15% thought the advert suggested that gambling was harmless fun.

Play at your best by Betfair and Take Time To Think by the BGC were said to not produce significant behaviour changes, as the study stated that the Take Time To Think messaging “had no effect” while the Play at your best “had a straightforward, clear communication style and did not backfire”.

The videos were also said to be able to provide “useful strategies for managing gambling but do not strongly encourage self-regulation or behaviour change, slightly increase gambling intent, and foster a sense of control without clearly influencing gambling decisions”.

Of the participants, 39% thought Play at your best by Betfair suggested that gambling was harmless fun, while this figure was 32% for Take Time To Think by the BGC.

Industry can’t ‘mark its own homework’

GambleAware also noted that the study found that the industry-produced adverts increase gambling intentions among communities most at risk, including younger people and those experiencing gambling problems, as on average, 14% of those aged 18-34 clicked on the “pop up” advert to place a free bet, compared to vs 4% of those aged 55+.

In addition, the charity mentioned that gambling operators are supposed to allocate 20% of their digital and broadcast advertising budgets to safer gambling messaging on digital channels, but prior to this study, there was a lack of monitoring this and a lack of published evidence showing the potential impact.

Alexia Clifford, GambleAware Chief Communications Officer, said: “This new research shows that so-called ‘safer gambling’ videos produced by gambling operators could be doing more harm than good. It’s unacceptable that adverts claiming to help people reduce their risk of harm are encouraging people to gamble more instead.

“The gambling industry cannot be left to ‘mark its own homework’ on such an important issue. We need stronger legislation on gambling marketing and advertising, including more effective monitoring of gambling industry-led advertising campaigns, health warnings on all gambling advertising, and for all adverts to signpost to where people can get help for gambling harms.”

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NHS psychiatric morbidity survey reveals low rate of problem gambling and gambling participation

The Adult Psychiatric Morbidity Survey (APMS) has published trends and insights on mental health and common disorders impacting the treatment of adults in the UK.

Commissioned by NHS England and Department of Health and Social Care (DHSC) the study provides insights and the prevalence of the UK’s nine most common mental health disorders including, depression, bipolar, psychosis, ADHD, OCD, trauma, phobias, drug addiction and problem gambling.

Among these, the APMS sheds new light on problem gambling—not as a standalone behavioural issue but as one frequently linked with deeper mental health challenges. Based on structured clinical interviews and a nationally representative sample, the survey finds that just 0.3% of adults in England meet the clinical threshold for problem gambling, with 0.9% of those who gambled in the past year affected.

This figure sits far below the 2.5% prevalence rate cited by the Gambling Commission’s Gambling Survey for Great Britain (GSGB) in 2023. That contrast has sparked debate over statistical rigour.

Gambling advisory Regulus Partners, has criticised the Commission’s handling of gambling regulation, argues that the GSGB “remains an outlier when compared to all other official statistics on the prevalence of harmful gambling stretching back almost two decades.”

The APMS, in contrast, offers a clinical, methodologically transparent account. Its true value lies not in prevalence comparisons, but in its analysis of comorbidity: the strong and consistent overlap between problem gambling and psychiatric disorders.

Mental Health applies across all data

Problem gambling in the APMS is revealed to be tightly interwoven with mental ill-health. Adults identified as problem gamblers were substantially more likely to report symptoms of depression, anxiety, PTSD, OCD, and suicidal thoughts or behaviours. They were also more likely to experience problem debt, unemployment, domestic violence, or trauma.

“Problem gambling, although rare, is consistently associated with a greater burden of psychological, financial and social distress,” the report concludes.

The survey also shows that problem gamblers are more likely to be receiving counselling or psychiatric medication, suggesting that they are already visible within the health system—but perhaps not always recognised through the lens of gambling-related harm.

Sharper focus on shrinking base…
Interestingly, the APMS also finds that gambling participation in the UK is declining. In 2023/24, only 43% of adults reported gambling in the previous year—down from 66% in 2007. While public discourse often implies a growing epidemic, these figures point to a contraction of gambling participation, not its expansion.

This long-term trend undermines claims of gambling “normalisation.”

The implication is not that gambling has ceased to pose a public health risk. Rather, as fewer people gamble, harm may become more concentrated among a smaller, more vulnerable population—often overlapping with those already experiencing mental health challenges.

Framing the evidence
Much of the friction between APMS and GSGB findings can be explained by methodology. The APMS relies on face-to-face household interviews and clinically validated tools, providing a more stable basis for tracking trends over time.

The GSGB, by contrast, uses online self-completed questionnaires, which are cheaper to run but more prone to response bias. That does not invalidate either approach—but it does caution against treating all figures as equally reliable.

Problem Gambling Prevalence: APMS vs GSGB vs HSE (2018)
A comparative graphic that illustrates how survey design can shape outcomes.

Policy must be grounded in evidence
The APMS issues a stern warning: problem gambling is a mental health concern first, and a regulatory issue second. On that basis, it points—indirectly but firmly—to two policy priorities:

Mainstream gambling screening in mental health services
Practitioners in NHS mental health and primary care should routinely assess for gambling harm—particularly among patients presenting with depression, anxiety, trauma, or financial distress.
Focus interventions on high-risk groups
Public health strategies should prioritise the small subset of individuals at highest risk, rather than applying generalised restrictions. This includes tailoring support across healthcare, addiction services, and financial counselling.

The APMS confirms that problem gambling is not a widespread epidemic, but for a narrow group of individuals, it is profoundly damaging. Recognising this comorbidity with mental illness is the first step toward targeted, effective policy. As the availability of rigorous national surveys shrinks, the clarity offered by this one should not be wasted.

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EU study urges policy rethink as teen addiction shifts to digital abuse

European schools, health agencies and youth bodies have been advised to prioritise mental well-being and prevention activities to help teenagers avoid-or-overcome negative addiction outcomes.

The recommendations form part of the Eighth European School Survey Project on Alcohol and Other Drugs (ESPAD), undertaken by EUDA, the European Union Drug Agency.

A one-of-a-kind study, the ESPAD Report was conducted on 113,800 students aged 15- to 16-years-old, across 37 European countries (excluding the UK). The age range of 15-to-16 is viewed as vital by researchers, as students are surveyed at a formative point of their teenage experience prior to entering adulthood.

EUDA underscores the relevance of the ESPAD Report which “marks 30 years of monitoring adolescent risky behaviours across Europe, with 37 participating countries”.

An overview details “long-term declines in substance use, emerging trends raise new concerns,” as smoking prevalence has decreased across all countries, but researchers view new trends.

The ESPAD Report tracks the prevalence of cigarette smoking, alcohol consumption, e-cigarettes, cannabis, hard drugs, gambling with money, gaming and social media, and other substance abuses. While long-term declines in smoking and alcohol consumption are encouraging, the rise in behavioural addictions grows in concern.

EU Teens mixed experience of gambling
Gambling, both offline and increasingly online, remains prevalent across the continent. According to the findings, 23% of European students reported gambling for money in the past year, whether through slot machines, betting shops, or online platforms.

Italy leads the board with the highest gambling prevalence at 45%, followed by Iceland at 41% and Greece at 36%. Georgia reported the lowest figure at 9.5%. Italian teenage boys are significantly more likely to gamble than girls 29% vs 16% though Iceland is an outlier, where the rates are nearly identical at 40%.

The survey reveals that traditional gambling remains popular with 85% of student gamblers preferring physical venues like bars and clubs. That figure rises to 98% in Italy. However, the shift towards digital gambling cannot be ignored. Around two-thirds of those who gambled in the past year did so online, either exclusively or in combination with offline methods.

Online gambling has seen a sharp rise since 2019, growing from 7.9% to 14%. Among boys, the rate jumped to 20%; among girls, it more than tripled to 8.7%. Sweden, Slovenia and Kosovo report the highest levels of online activity, while Italy and Spain remain more anchored to traditional gambling formats.

Notably, in countries like Portugal, the gender gap is pronounced 80% of boys gamble online, compared to just 43% of girls.

Using the Lie/Bet screening tool, ESPAD found that the number of students exhibiting potentially harmful gambling behaviours has almost doubled, from 4.7% in 2019 to 8.5% in 2024.

“While this proportion remains much higher among boys, the increase is more pronounced among girls,” the report warns.

Digital Addiction is the greatest concern
The shift in behavioural risk isn’t confined to gambling. ESPAD notes that digital gaming and social media are now deeply embedded in teenage life.

Four out of five students played digital games in the past month, and 70% did so on school days. Boys remain the dominant gamers (89%), but the gender gap is narrowing fast — girls’ gaming participation has more than tripled since 2015.

Problematic gaming, though, remains largely a male issue as 30% of boys report self-perceived risk related to gaming, compared to 13% of girls. Conversely, girls are more affected by social media. Nearly half of all students (47%) scored high on the perceived social media risk scale, with the figure climbing to 53% for girls.

“This is no longer a conversation about just smoking or drinking,” the report suggests. “Digital behaviours now rival substances in terms of potential for harm.”

Poor mental well-being
Mental health has taken centre stage in the 2024 survey, with the WHO-5 Well-Being Index introduced for the first time. Only 59% of students reported good mental health, with wide disparities across regions and between genders.

The Faroe Islands, Iceland and Denmark scored highest, while war-affected Ukraine and parts of Eastern Europe reported the lowest levels.

A troubling gender gap emerges here too. On average, 69% of boys reported good mental well-being, compared to just 49% of girls. In countries like Italy and Poland, the difference exceeds 30 percentage points.

ESPAD has further highlighted the significance of preventive actions to avoid bad outcomes. 72% of students had participated in at least one prevention activity in the previous two years, although engagement varies greatly by region.

Awareness campaigns were more prevalent in eastern Europe, while skills-based interventions, which are considered more effective, were common in the west and south. Girls were more likely to attend sessions focused on substance abuse, while boys were more engaged in topics like gaming and gambling.

EUDA makes it clear that schools, youth services and governments must adapt rapidly to the changing landscape of adolescent risk. “Mental well-being and prevention must become core pillars of youth support systems,” the report states. “We are seeing new behaviours with significant potential for harm, and they demand equally modern, evidence-based responses.”

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Paper proposes Responsible Gambling Message Development Framework 

Researchers from the University of Ontario and elsewhere have proposed a new tool to help gambling operators develop more effective RG messages. The Responsible Gambling Message Development Framework builds on the findings of a rapid evidence assessment (REA) and established theories of health communication and behavior change. “By implementing player-centric, evidence-based strategies, this framework has…

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Research reveals full extent of problem gambling on wives and partners of problem gamblers

Dr Maris Catania has published a paper detailing the effect of problem gambling on wives and partners of former gambling addicts. The study addresses the wide-ranging harms faced by female affected others, spanning from financial consequences,including extreme cases of bankruptcy, and to physical mental health issues. The study conducted in-depth interviews with six affected individuals.…

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GambleAware maps intersection of neurodivergence and gambling harms

GambleAware has published the research findings of its report on “Gambling Harms and Neurodivergence: Mapping the Evidence Landscape.”

In 2024, GambleAware commissioned IFF Research and the University of Bristol to examine the intersection of gambling harms with neurodivergent disorders – an area of concern deemed as under-researched.

The study sought to understand whether individuals suffering from neurodivergent disorders such as autism, ADHD, dyslexia, and dyspraxia are at greater risk of gambling harms?

Research was required for GambleAware to provide better specialised treatment and a dedicated engagement with neurodivergent individuals by removing barriers to treatment and support.

Advised by Dr Amy Sweet and Dr Tim Morris of the University of Bristol, the research was applied over three phases of examining available evidence of neurodivergent disorders and gambling harms, followed by primary research with neurodivergent people experiencing gambling harms.

The study is concl..

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A path analysis model of the effects of gambling advertising on people diagnosed with gambling disorder

July 2024 study reports findings from a sample of gamblers diagnosed with gambling disorder by professional clinicians via individual interviews.  The study investigated the association between gambling advertising and gambling severity by looking at other psychologically relevant variables such as impulsivity, emotion regulation, and general psychopathology. Conclusion: The study adds evidence supporting the notion that…

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Study finds links between loot boxes and problem gambling

Researchers from Universities in Gibraltar, Nottingham, Budapest and Adelaide have found a positive association between loot box buying and problem gambling, as well as an association with mental health symptoms. The main aim of the study was to examine the associations between loot box buying, gambling, online gaming, and some mental health symptoms, as well…

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