North America

BetMGM brings back Connor McDavid for responsible gambling campaign

BetMGM is once again placing responsible gambling at the center of its marketing strategy. But, instead of relying on traditional messaging that often feels distant or overly instructional, the operator is returning with a campaign that feels far more natural and aligned with how players actually consume content today.

By bringing back Connor McDavid, BetMGM is repeating a successful formula but refining it into something that speaks directly to modern players who expect entertainment, clarity, and control to exist within the same experience.

An entertaining campaign

The latest campaign, titled “Mullet Over,” builds on the foundation established by BetMGM’s earlier work, yet it leans more confidently into humor and storytelling, presenting responsible gambling as something that can be understood through everyday moments rather than formal warnings or disclaimers.

In the ad, McDavid appears alongside former NHL player Terry Ryan in a relaxed setting where the message is delivered t..

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Canada advances federal bill to limit sports betting advertising

Bill S-211, the legislation that would set the stage for the federal government of Canada to take a firmer hand in regulating sports betting advertising, took a significant and unprecedented step forward on Wednesday.

Members of the House of Commons voted 298-21 in favour of sending the National Framework on Sports Betting Advertising Act on for further discussion in the Standing Committee on Canadian Heritage.

It marks a watershed moment for the legislation. While the proposal to create a federal framework for sports betting advertising across Canada passed the Senate in both 2024 and 2025, the current version is the first that has been taken up for discussion in the opposite chamber.

Prime Minister Carney votes in favour

There is still a long way to go before the legislation can potentially become law. But it’s the latest sign that Canadian Members of Parliament believe that, while the Criminal Code of Canada gives provinces the rights and responsibilities to run online gambling ..

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Colorado Senators remove prop bet ban from sports betting reform bill

Senators in Colorado voted on Tuesday to advance a sports betting reform bill to the full chamber floor, but not before they struck a proposed ban on prop bets from the legislation.

Senate Appropriations Committee members voted narrowly 4-3 to advance the bipartisan Senate Bill 26-131 to the Committee of the Whole on April 21. It could be read at second reading there as early as April 23.

The bill, which has one Democrat and one Republican sponsor attached in both the Senate and the House of Representatives, is a wide-ranging responsible gambling bill aimed at implementing more safeguards and limitations on how licensed sports betting platforms can operate in the state.

Prop bet ban would cost too much

However, before the committee passed it on Tuesday, members approved an amendment via a 5-2 vote that scratched a proposed ban on prop wagers.

The original form of the bill proposed defining a proposition bet as one that is made on an individual athlete’s performance, a specific off..

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New York AG sues Coinbase for illegal gambling activity tied to sports contracts

New York Attorney General Letitia James is taking legal action against Coinbase over the company’s alleged operation of illegal gambling in the Empire State.

According to court documents, James is suing Coinbase for allegedly running an illegal gambling operation in New York through its delivery of event contracts. The AG alleges that Coinbase facilitates illegal gambling by operating in the state without a gaming license from the New York State Gaming Commission. As a result, James is seeking a court order to require Coinbase to pay a monetary penalty, forfeit “illegal profits,” and pay restitution.

“Gambling by another name is still gambling, and it is not exempt from regulation under our state laws and Constitution,” said James in a press release.

In the suit, the AG directly points to Coinbase’s sports event contracts, which are considered illegal gambling activity as the company does not hold a gaming license. James provides specific examples of how the event contracts resemble..

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Ontario Liberals file legislation to ban online gambling advertising

A group of Liberal Members of Provincial Parliament (MPPs) in Ontario have authored legislation that would ban most online gambling advertising in the province.

MPP Lee Fairclough’s Bill 107, titled the “Stop Harmful Gambling Advertising Act,” was officially introduced in the Legislative Assembly of Ontario on Monday, April 20. It adds to a federal effort to rein in sports betting-specific advertising, S-211, which has passed the Senate and currently sits in the House of Commons.

MPPs target all online gambling ads, not just sports

Unlike that federal Private Member’s Bill (PMB), which aims to establish some kind of national framework for regulating sports betting ads, Fairclough’s PMB proposes an explicit ban on online gambling advertising at large. It would amend Ontario’s Gaming Control Act of 1992 to prohibit any of Ontario’s almost 50 online sportsbooks or online casinos from advertising or otherwise promoting their sites or products in the province.

Any iGaming company convic..

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Has the Maryland sweepstakes bill fallen short? 

The momentum behind the Maryland sweepstakes bill has seemingly dwindled, as the State’s legislative sessions ended without a formal conclusion to the bill’s passing.

There were two key opportunities for the prohibition of dual-currency sweepstakes, with the House of Delegates passing two separate bills in 2026 that would have outlawed dual-currency sweepstakes.

Lack of progress around the bill was celebrated by the Social Gaming Leadership Alliance (SGLA), as they claimed that there had been ‘false allegations’ driven by casino interests.

“We are pleased with this result in Maryland and want to thank the Maryland lawmakers who took the time to thoroughly consider this issue,” said SGLA Managing Director Sean Ostrow.

“Over multiple hearings and dozens of meetings, SGLA addressed false allegations by casino interests by demonstrating that the Social Plus industry already offers strong consumer protections and contributes to Maryland’s economy, while pushing back against efforts ..

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bet365 joins competitors by ending US credit card deposits

British operator is bet365 is the latest sports betting operator to implement a ban on credit card deposits for online wagering operations in the U.S.

On April 13, bet365 implemented a ban on credit cards being used as a deposit method for online wagering in the U.S., adding to a growing list of operators to implement the policy.

Bet365 provided the notice of its credit card ban on its Help Center site. The company is honoring and processing credit card deposits made before April 13, but the casino and sports betting brand is no longer accepting the method of payment after that date.

Some payment news: bet365 says that as of today, U.S. users can no longer deposit with credit cards. pic.twitter.com/tDklB1Nlyo
— Geoff Zochodne (@GeoffZochodne) April 13, 2026

Users of bet365 are now required to use a debit card or Apple Pay as a deposit method for online casino gaming and sports wagering. The use of Apple Pay as a deposit method must also not include banking accounts that leverage a ..

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SBC Summit Canada to make player safety a key pillar of 2026 agenda

SBC Summit Canada 2026 will feature a dedicated Player Protection Symposium, bringing together regulators, operators, and safer gambling experts to discuss how Canada’s industry can better protect players.

The symposium will form part of the wider conference programme, taking place from 19 to 21 May 2026 at the Metro Toronto Convention Centre. Across three stages, attendees will gain expert analysis across the entire Canadian gaming market, with tracks covering Leadership, Affiliates & Advertising, Payments & Compliance, alongside a series of interactive masterclasses.

The Symposium will tackle the biggest challenges facing safer gambling in Canada, from the pressure new game mechanics place on existing regulatory frameworks, to identifying internal compliance weaknesses and creating marketing that is both engaging and responsible.

Rasmus Sojmark, CEO and Founder of SBC, said: “As Canada’s market continues to grow, the risks around player protection are becoming more complex. From g..

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Maine Gov. Mills bans sweepstakes casinos, credit card gambling

Maine Gov. Janet Mills signed numerous pieces of approved legislation in recent days as the state’s two-year legislative session nears its April 15 end date. In doing so, she has made several notable changes to the state’s gambling industry.

Mills’ signatures have officially banned sweepstakes casinos, the use of credit cards for gambling, and bulk lottery ticket sales in the Pine Tree State.

Her latest approvals come after she allowed the state’s approved legalization of online gaming to become law in January, albeit in that particular instance, she did so by abstaining from either a signature or a veto. Maine’s proposed iGaming model is being challenged in court by Oxford Casino operator Churchill Downs Inc.

LD 2007 bans sweepstakes casinos

Mills signed Legislative Document 2007 on Monday. That bill, put forth by the state Department of Public Safety, explicitly bans dual-currency online sweepstakes that offer products resembling casino gaming, sports wagering, or other gambling ..

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Michigan regulator sends C&D orders to 45 unlicensed operators

The Michigan Gaming Control Board (MGCB) is continuing to crack down on unlicensed sports betting and online casino operators accepting customers in the state.

The MGCB announced the issuing of cease-and-desist orders to 45 unlicensed gambling operators that offer either online casino gaming or sports betting to residents and visitors in Michigan. The regulator issued the C&D orders after initiating a series of investigations.

The probes found that the platforms operate in Michigan without state gaming licenses, providing a lack of consumer protection and responsible gaming standards to customers.

“The scope of this action sends a clear message: Michigan will not tolerate illegal operators targeting our residents or undermining the lawful businesses that have invested in complying with state law,” said MGCB Executive Director Henry Williams.

“Our investigators work with unwavering focus to identify, document, and act against every unlicensed site that puts Michigan players at risk…

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