BetMGM and MGM Resorts International are spreading responsible gaming messaging at select NFL stadiums for the third consecutive year, including at the Philadelphia Eagles’ Lincoln Financial Field for the first time.
The GameSense messaging from the operators will be visible on LED ribbons at Lincoln Financial Field, which will host the opening game of the 2025 NFL season on Thursday night between the Eagles and the Dallas Cowboys.
New for this season, messages will be featured prominently on stadium scoreboards during pre-game activities and also within gameday magazines.
Alongside Lincoln Financial Field, other NFL stadiums that will be promoting GameSense messaging this season include Acrisure Stadium (Pittsburgh Steelers), Allegiant Stadium (Las Vegas Raiders), Empower Field at Mile High (Denver Broncos), Ford Field (Detroit Lions), GEHA Field at Arrowhead Stadium (Kansas City Chiefs), M&T Bank Stadium (Baltimore Ravens), MetLife Stadium (New York Jets), Nissan Stadium (Tennessee Titans) and State Farm Stadium (Arizona Cardinals).
Rhea Loney, Chief Compliance Officer at BetMGM, stated: “Placing GameSense in league stadiums gives us direct access to millions of fans each week. It’s a powerful platform to promote public awareness and amplify our company’s commitment to provide a safe and informed gambling experience.”
Responsible Gaming Education Month
MGM Resorts and BetMGM’s GameSense messaging is part of its partnership with the American Gaming Association (AGA) to promote Responsible Gaming Education Month, which takes place this month in the US.
First developed and licensed to MGM Resorts in 2017 by the British Columbia Lottery Corporation, the GameSense programme “focuses on positive, transparent, and proactive engagements with guests and customers about how to gamble responsibly”.
Throughout September, customers will receive GameSense and the AGA’s Play Smart from the Start messaging via digital platforms, retail sportsbooks, Las Vegas marquees and the MGM Grand Live Dealer studio. BetMGM sportsbook will also send “take a time-out” and “budget before you bet” reminders to players with responsible gaming resources linked.
In addition, over 1,900 MGM Resorts employees have been trained through the GameSense Advisor programme, while BetMGM continues to provide lived-experience training to all its employees via its partnership with EPIC Global Solutions.
MGM Resorts is also announcing a $250,000 contribution to the International Center for Responsible Gaming, while both MGM Resorts and BetMGM will continue to support the AGA’s Have A Game Plan.Bet Responsibly. public service campaign.
Stephen Martino, SVP and Chief Compliance Officer at MGM Resorts, said: “Investing in our team members through extensive training and scientific research sets higher operational standards and elevates the guest experience. It also supports the long-term sustainability of our business and the communities where we operate.”
iGaming Expert: Given the attendance expected at Lincoln Financial Field for the NFL’s kickoff game between the Eagles and the Cowboys on Thursday night, the 2025 GameSense campaign should receive plenty of exposure.
It is vital that during showpiece occasions, the safer gambling message is provided with a platform as the industry looks to support those who need it most ahead of the new American football season.
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