SBC Americas

The American Gaming Association (AGA) is attempting to make it easier to evaluate the effectiveness of responsible gambling messaging with its new Responsible Gaming Intervention Effectiveness Scale (RG-IES).

The AGA, in cooperation with Bally’s, BetMGM and FanDuel, announced the RG-IES on Sept. 11. The scale has been developed by professors Dr. Jonathan Ross Gilbert and Dr. Marla Stafford, whom the AGA and the three operators provided with funding and access to thousands of players to test certain RG messaging.

The scale provides academics, industry members and others interested in responsible gambling with a new, research-based tool they can use to evaluate responsible gaming messages.

“While no single scale or measurement tool can fully capture effectiveness in this area, we believe this new scale is an important starting point in evaluating whether or not a message has the potential to resonate with the public and are grateful to the researchers who led this important effort,” ..

The much-anticipated meeting of the Massachusetts Gaming Commission where the group discussed the practice of limiting bettors was certainly more informative than the first effort.

For starters, every retail and online operator actually showed up, as opposed to a May meeting where they rescinded their participation after they learned they would not be able to discuss what they believed were proprietary secrets about how their trading rooms work.

This time around, the trading team was not particularly well represented, but compliance and counsel for operators appeared to discuss the issue. While they did not go into explicit detail, the group did offer the commissioners several explanations of situations where limiting takes place.

Operators also offered some insight into just how many people were being told they could not bet as much as they wanted.

Operators allege limiting impacts an extremely small population

BetMGM representatives said roughly 1% of Massachusetts patrons had b..

PrizePicks is leveraging a new partnership to promote responsible gaming.

The Georgia-based daily fantasy sports operator has secured a partnership with gambling harm consultancy EPIC Global Solutions to expand its RG initiatives. As part of the partnership, EPIC will provide educational training for PrizePicks employees on RG measures and how to identify signs of problem gambling and various prevention methods.

The in-depth training will include presentations from EPIC’s team of RG experts.

“At PrizePicks our aim is to set and continuously raise the standard for responsible gaming in the DFS space and we look forward to working with EPIC to strengthen our internal RG resources,” said PrizePicks Senior Director of Responsible Gaming Phil Sherwood. “These educational training sessions will help create safer and more enjoyable experiences that will ultimately improve the gaming ecosystem.”

The partnership will also see EPIC conduct an organizational assessment throughout PrizePicks. ..

Gaming Laboratories International (GLI) has given compliance specialist mkodo‘s GeoLocs geolocation compliance platform its seal of approval via a successful independent assessment.

The comprehensive assessment evaluated GeoLocs’ geolocation verification controls, which ensure that users of online gaming and sportsbook products are physically located within the allowed jurisdictions. GLI thoroughly examined the platform’s performance across different devices, operating systems, and network environments.

GLI found that GeoLocs accurately and effectively identifies user location and prevents access from prohibited regions, as well as detecting and blocking various attempts to bypass geolocation controls. It concluded that there were no geolocation risks identified in the software.

“The assessment of mkodo’s GeoLocs platform was completed with no geolocation risks identified, showcasing the robustness and reliability of the platform,” said GLI Senior Vice President of Quality and Techn..