iGamingExpert

Kenya influencer ban “hypocrisy rather than regulation”

Content creators in Kenya have hit back at a ban on the use of influencers in gambling advertising, citing the economic consequences of the new regulation.

Following a 30-day ad blackout implemented on 29 April, Kenya’s Betting Control and Licensing Board (BCLB) published an extensive list of rules that operators must follow, including refraining from using celebrities, influencers and content creators to endorse or promote gambling.

In response to the ban, a group of content creators issued an ultimatum to the BCLB, demanding a rethink of the regulation.

Advocate Hansen Omido told reporters that given social media’s prominence in modern-day advertising, marketing by influencers “needs to be responsibly managed and not completely abolished”.

“A blanket ban cannot be the solution. It is a blow to the creative economy and to the thousands of young people whose livelihoods depend on producing digital content,” Omido added.

Alongside a ban on the use of influencers and celebrities, all proposed adverts must be approved by the BCLB before publication and also classified by the Kenya Film Classification Board (KFCB).

The advertising practices of operators will also be subjected to regular audits by the BCLB and the KFCB, as well as by Kenya’s Media Council, Communications Authority and the Directorate of Criminal Investigations.

Social media influencer ‘YY Comedian’ described the decision as hypocritical and unfair, noting that influencers have been targeted while the mainstream media is still allowed to promote betting.

“If the goal is to regulate and help the youth, why target one segment only?” he questioned. “This looks more like hypocrisy than regulation, and we are ready to engage in conversatout responsible oversight, but not at the expense of fairness.”

Sports journalist Erick Njiru also noted that many of Kenya’s sports teams are sponsored by betting firms, meaning that the players are associated with gambling operators.

He said: “The players themselves are celebrities and their association with betting is a significant part of the sports ecosystem. Let us sit down and discuss how we can regulate this industry responsibly, just like alcohol and cigarette advertising, which is done within safe hours and with proper restrictions.”

Despite issuing a 48-hour ultimatum on 4 June, the Kenyan government or BCLB has yet to respond to the content creators’ concerns.

The clampdown on advertising, particularly focused on protecting youth from exposure to gambling, comes into place as Kenya continues to stand out as a market with large betting engagement.

Last week, a GeoPoll study revealed that the country had the largest betting engagement among markets in Africa, with 82.81% of respondents from Kenya having engaged with gambling products previously.

The figure underpins both the potential of the market and the tricky regulatory questions that the BCLB are being forced to contend with as the sector continues to grow.

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Dutch regulator emphasises operator collaboration for stable market

Renske Fikkers, Head of the Regulatory Department at the Dutch gambling authority Kansspelautoriteit (KSA), has emphasised the importance of collaboration between the regulator and the operators in the country’s market in tackling key issues.

Speaking at this week’s Gaming in Holland conference, Fikkers highlighted the cooperation between operators and the regulators on matters relating to strengthening regulations, consumer protection, compliance, illegal gambling and the public’s perception of gambling.

‘Fundamental change of direction’

For consumer protection, Fikkers stated that operators should expect laws and regulations to become stricter to help protect all people from the negative effects of gambling, especially vulnerable groups. As such, a “fundamental change of direction” is taking place.

Fikkers said: “This change of direction is partly driven by the idea that current policies do not currently protect people adequately. This simply means one thing: laws and regulations will become stricter and operators’ room for manoeuvre will be further restricted.

“There is talk of raising the minimum age to 21 for high-risk gambling, and overarching deposit limits. Advertising for high-risk gambling may also be further restricted.”

Fikkers added that the point of the legal market was to provide players with a safe place to gamble, away from the illegal market, as well as make it an attractive market for operator investment.

“Operating legally has to be profitable. But politicians are increasingly backtracking on that premise, partly because of what we are seeing in your organisations.”

Duty of care and cooperation

Fikkers then spotlighted the KSA’s first duty of care fine, in which an operator was fined €734,000 for allowing young adults to “gamble away tens of thousands of euros without adequate intervention”. Advertising was added into the same bracket, with a warning issued that a total ban could occur if things don’t improve, despite it being “undesirable as far as the KSA is concerned”.

However, praise was also given to operators who have gone above and beyond the set policy rules to protect their players, as well as the industry’s cooperative attitude.

Fikkers noted that the Dutch regulator has been experimenting with roundtable discussions throughout the past year, creating conversations of “great value” but also an understanding of the obstacles seen when measures are put in place.

This is part of the KSA’s ‘regulator 2.0’ direction, moving away from a regulator that is just focused on infringements and fines, and towards becoming an open and flexible regulator that can produce solutions.

Fikkers said: “We understand that imposed measures sometimes require adaptability and that post-implementation there are obstacles or ambiguities that we could not have anticipated beforehand. Being able to have an open conversation about that helps us further strengthen our regulation.

“We also have more frequent direct contact with operators in that context. When we come across things we have questions about or are dissatisfied with, we engage immediately. I see that these talks have a lot of effect; infringements are quickly stopped and communicating openly about them sets an example for other operators as well.”

The way in which the KSA has stepped up its role in consumer protection was also brought to attention, including the setting up of an internal programme to prevent gambling-related harm, improvements to Loket Kansspel, awareness campaigns, and targeted Gokstop campaigns for Cruks Register awareness.

“In the reorganisation later this year, we will turn this gambling-related harm programme into its own, independent department, so that we can make even greater strides in player protection.”

Illegal market

Regarding the illegal market, Fikkers again made a call to operators for collaboration as it is an “undiminished high priority”.

“It is important to cooperate to battle the illegal market: the channelisation rate based on gross gambling revenue is worryingly low at 50%. For every euro spent at legal operators, one euro disappears into the pocket of illegal parties at the same time.

“Fortunately, player-based channelisation is as high as ever at 92%, but we remain keen on developments in that area.”

A new project to frustrate illegal operators’ infrastructure is going ahead, which will see techniques used by illegal parties utilised by the KSA themselves. Focus will also be placed on websites promoting illegal offers and adverts for such illegal operators on social media.

“We also cut off access to illegal gambling where possible by working more closely with service providers, for example. Because illegal gambling also simply starts with being able to deposit money. Thus, together, we are making unlicensed offers to Dutch players as unattractive as possible.

“On top of that, we are working together with the ministry to increase our possibilities to become even more effective.”

Future

Fikkers concluded by talking about the upcoming licensing round for the Dutch gambling market in 2026 and beyond, noting that an operator’s past performance will be considered in evaluations.

“With the significant steps we are now taking as an organisation, we are making every effort to better protect consumers. We will do that by looking with you at enhancing the duty of care, by making consumers aware of the dangers of gambling and better informing problem players, and by cracking down harder on the illegal market.

“By focusing on those three pillars, we are working towards a stable, safe gambling market that is worthwhile for operators but that focuses above all on the safety of Dutch players.”

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New Zealand outlines NZ$81m gambling harm prevention strategy

The Government of New Zealand has outlined its new strategy to prevent and minimise gambling harm, which will involve investing more than NZ$81m in various components of the services available to those affected in the country.

Matt Doocey, Minister for Mental Health, has said in a statement that the investment will help to improve support access, strengthen prevention and early intervention and reduce the impact of gambling-related harm.

To make sure the strategy is having the desired effect, an independent review in 2025/26 will also take place so that the Government can analyse what is working and what needs to be changed.

Doocey said: “The strategy focuses on delivering timely, effective support for individuals, families and communities affected by gambling harm. Key areas of investment include increasing access to treatment and support, improving prevention and early intervention initiatives, and improving the effectiveness of support for those experiencing gambling harm.

As part of the strategy, 18 additional clinical internship places will be created to become part of the gambling harm workforce, working closely with supervisors in clinical settings to develop gambling harm expertise.

“This approach is necessary to bridge the gap between education and work and will give interns the practical experience needed to help people affected by gambling harm,” noted Doocey.

“Not only will this ensure more people can access help, but this will also support people who could otherwise struggle to meet the requirements to become registered clinicians.

“One in five New Zealanders will be affected by gambling harm in their lifetime—either directly or through someone they know. This can have devastating effects not only on individuals, but also on their families and wider communities.”

The Government developed its strategy to tackle gambling harm through a two-stage consultation process which included the opinions of people with lived experience.

Doocey concluded: “I want to thank those who shared their experiences with us. You’ve helped ensure this strategy is reflective of real-life experiences and have helped to ground the strategy with a strong understanding of what support works best for you and our communities.”

Online casino contributions

New Zealand’s gambling harm support services will be funded through the new Problem Gambling Levy Regulations and paid by non-casino gaming machine operators, casinos, TAB NZ and Lotto NZ.

Doocey also detailed that work is taking place to determine how online casino operators will contribute under upcoming regulations, which are expected to be in place by early 2026.

Online casinos are being regulated in New Zealand as part of the Government’s plans to minimise harm, support tax collection and provide consumer protections to New Zealanders.

As part of the country’s online casino framework, up to 15 three-year licences are expected to be available for operators via an auction. The online gambling bill is forecasted to progress through Parliament this year, with the Department of Internal Affairs being the regulator of the online casino market.

Reece Calderbank, Global Sales Director at Delasport, recently assessed the potential of New Zealand’s incoming iGaming regulatory framework for iGaming Expert, describing the sector as standing “at the threshold of a pivotal transformation”.

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Belgian rule change fuels black market participation

A new study has revealed that a major change to Belgium’s gambling legislation has fuelled engagement in the black market.

In September 2021, Belgium officially raised the minimum age for all forms of gambling to 21, however, the legislation appears to have had an adverse impact on thwarting the black market.

According to a report commissioned by the Belgian Association of Gaming Operators (BAGO), participation in the black market among young people aged 18-21 has risen to 65%, a 15% increase since the rule change was implemented.

Overall, the study found that one in four Belgian players access unlicensed gaming platforms, a figure that had led BAGO’s Chair, Tom De Clerq, to warn that the country “risks losing control of its gambling market”.

“We are on a slippery slope,” he said. “While licensed gambling sites are subject to strict rules, invest in responsible gaming and actively protect players, illegal operators are given free rein. And that has consequences: more and more people, especially young people and vulnerable target groups, end up in an illegal circuit without rules, without control and without protection.”

Perhaps most worryingly, the report also notes that almost half (47%) of those who had excluded themselves from gaming had begun again through illegal channels.

This highlights, according to BAGO, the danger of the black market given that it operates outside the country’s legal framework and does not offer any forms of player protection measures, such as age verification, registration to Belgium’s self-exclusion programme or deposit limits.

BAGO has attributed the rise of the black market to “intense advertising” campaigns across social media.

In light of the concerning data, BAGO’s Vice-President, Emmanuel Mewissen, reiterated the organisation’s support for a new government agreement aimed at intensifying the fight against illegal gambling and enhancing player protection in Belgium.

The new agreement focuses on three main tenets: intensifying the fight against illegal gambling, modernising Belgium’s regulatory framework and ensuring legal certainty for operators through stable and transparent legislation.

“[The agreement] should give the Gaming Commission the means to grow into a powerful regulator. This is the only way it can effectively tackle illegal providers, protect consumers and maintain a well-regulated private market,” concluded Mewissen.

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Svenska Spel wins landmark legal decision against regulator fine

Svenska Spel Sport & Casino AB has successfully challenged a SEK 100m penalty fee (approximately £7.7m) from the country’s gambling authority, Spelinspektionen, for duty of care failures.

The decision was issued by Sweden’s Administrative Court in Linköping and led to the operator calling for “greater clarity” when it comes to its duty of care interpretation.

The court emphasised that it disagreed with the assessment of Spelinspektionen based on the “legality principle”, which states that an authority may only take measures that are supported by the legal order and that it must be “sufficiently clear” what individuals must do to avoid a penalty.

Duty of care penalty

In March 2024, a warning and a penalty fee were issued to Svenska Spel by Spelinspektionen following an audit of the operator in 2021, in which the authority says the operator did not fulfil its obligations under Chapter 14, Section 1 of the Gambling Act, the supervision of duty of care.

Spelinspektionen blamed Svenska Spel for not working actively or proactively enough to protect ten customers who showed signs of potential gambling harm between 17 October and 17 December 2021, issuing a warning and a penalty fee of SEK 100m as a result.

In its appeal to the Administrative Court in Linköping, Svenska Spel argued that it did meet the requirements of Chapter 14, Section 1 of the Gambling Act, stating that it continuously monitors its customers’ gambling behaviour and has taken action to help players reduce their gambling when necessary.

The operator also claimed that since there’s nothing within the constitution that states which measures should be taken and when, its own measures should therefore “be considered sufficient when examining whether there were grounds for intervention”.

Administrative Court sides with Svenska Spel

In response, the Administrative Court has sided with Svenska Spel by taking a “legality principle” approach, stating that the authority can only take measures supported by legal order and that it must be “sufficiently clear” what must be done by individuals to avoid a penalty.

The court also highlighted the customer behaviour monitoring action undertaken by the operator.

“The court believes that the fact that the customers made large losses is primarily evidence that they have been gambling excessively. At the same time, the court notes that before, during and after the period covered by the supervision, Svenska Spel has taken several gambling liability measures against the ten customers, including certain access limitations and restrictions.”

The Administrative Court noted that while it understands Spelinspektionen’s perspective on querying if Svenska Spel took sufficient and quick enough measures to protect players from gambling harm, at the time of supervision, there were “no concrete rules and practices for licensees to follow” regarding which measures and when they should be taken to fulfil the duty of care.

“The assessment of whether it is right to intervene with a warning and a penalty fee must therefore be characterised by restrictiveness in order to be compatible with the principle of legality.

“The Administrative Court’s overall assessment is that it has not been shown that Svenska Spel has failed in its duty of care under Chapter 14, Section 1 of the Gambling Act in such a way that it constitutes grounds for intervention under Chapter 18, Section 12 of the Gambling Act. The Court has therefore decided to overturn the Gambling Authority’s decision.”

The Administrative Court’s judgment can be appealed to the Court of Appeal in Jönköping.

‘Greater clarity’

Svenska Spel has stated that it is pleased with the Administrative Court’s decision and has also called for clarification regarding the interpretation of the duty of care.

“It is gratifying that the Administrative Court upholds our appeal and overturns the decision of the Swedish Gambling Authority,” commented Fredrik Wastenson, CEO and Business Area Manager at Svenska Spel Sport & Casino AB.

“We appealed because we believe that the penalty fee is disproportionate in relation to the shortcomings and because there is a need to create greater clarity in the interpretation of the duty of care. We believe that the authority may only take measures that are supported by the legal order, the so-called principle of legality, which the court has also stated.”

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Licenses suspended in Brazil as regulatory action intensifies 

The regulatory hammer has intensified in Brazil as the country’s Secretariat of Prizes and Betting (SPA) has removed seven betting licenses over compliance failures.

As the market continues to mature and evolve, the latest steps mark the country’s most stringent step in terms of regulatory enforcement.

The landmark steps come as a result of the compliance shortcomings of the seven firms, after they failed to follow Article 8 of Ordinance SPA/MF No. 722/2024, which required the submission of “cybersecurity evaluation reports” within a specific timeframe.

Whilst the suspension of the licenses is temporary, reverberations of the action will be felt across Brazil as the country’s market develops and evolves.

The operators facing a compliance review and who have had their licenses suspended are listed below:

1. Bell Ventures Digital Ltda – brand: BandBet

2. Bet.Bet Soluções Tecnológicas S.A. – brands: Bet.Bet, DonaldBet

3. Betesporte Apostas On Line Ltda – brands: BETesporte, Lance de Sorte

4. EA Entretenimento e Esportes Ltda – brands: Bateu Bet, HanzBet, Esportiva Bet

5. Logame do Brasil Ltda – brands: LíderBet, GeralBet, B2xBet

6. PixBet Soluções Tecnológicas Ltda – brands: PixBet, FlaBet, Bet da Sorte

7. SorteNaBet Gaming Brasil S.A. – brands: SorteNaBet, Betou, BetFusion

The news will also leave sports assessing its relationship with the gambling market, especially as it develops with PixBet being the principal sponsor of Flamengo FC, and BETesporte the sponsor of the state football championships of São Paulo (Paulista) and Rio de Janeiro (Carioca).

In a statement, the Ministry of Finance said the enforcement seeks to “safeguard the integrity of the regulated environment and protect Brazilian consumers by ensuring that all licensed operators can prove the cyber-resilience of their operations”.

SPA confirmed that sanction proceedings have begun. Continued non-compliance could trigger daily fines of R$40,000 and further penalties, including permanent licence revocation.

Furthermore, in comments provided to SBC Noticias Brazil, tax lawyer Kamilla Yazawa stated: “This represents a pivotal moment in Brazil’s regulation of online betting. Operators must recognise that the SPA is enforcing with full legal weight behind its policies.”

It comes amidst shifting stances on the marketing framework around Brazil, with development in the country continuing to take place.

Most recently, Brazil’s Sports Commission issued clearance to Bill 2,985/2023, which ushered in widespread new restrictions on when and how betting operators can promote themselves.

While the initial proposal called for a complete ban, a compromise – spearheaded by Senator Carlos Portinho – has led to a more measured, albeit still highly restrictive, approach to gambling marketing in the country.

Announcing the amendments, Portinho said: “One year after this law was passed, our society is sick, it is completely addicted to betting. Football clubs are addicted to betting. Communication companies are addicted to betting, to advertising, to the money they receive from betting. And with this pandemic, it is up to us to impose discipline.”

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BetMGM warned over marketing featuring FC Barcelona star Lamine Yamal

Kansspelautoriteit (KSA), the Dutch gaming authority, has issued a warning to BetMGM for violating its advertising laws after an advertorial featuring FC Barcelona star Lamine Yamal appeared on a news website.

Dutch law prohibits online gambling operators from advertising with role models. They must also make sure any adverts produced don’t appeal to vulnerable groups, including minors.

A statement by the KSA revealed that BetMGM’s advertising campaign was published by the news website’s editors and was online for a short period. A media company affiliated with BetMGM discovered the advert and reported it back to BetMGM.

However, KSA noted that they didn’t hear anything about the advert from the operator themselves. The news website in question was also not identified.

The Dutch regulator said: “A BetMGM-affiliated media company discovered the violation and reported it back to BetMGM. The provider did not report it, but should have: licensees are required to inform the KSA of errors on their part that could pose a danger to consumers.”

BetMGM has only been issued with a warning by the KSA, as the regulator said the operator “quickly ended the violation and took adequate measures to prevent recurrence.

“However, the KSA emphasises that it remains the responsibility of providers to comply with the laws and regulations when they outsource advertising campaigns to external parties,” the regulator added.

“Incidents must also be reported immediately, regardless of whether an internal investigation is already underway. If violations in the area of ​​advertising occur, the KSA can take enforcement action, even if an external partner is involved.”

The BetMGM brand in Europe is operated by LeoVegas Group. The brand has launched in the markets of the UK, Sweden and the Netherlands, where it has been licensed since April last year.

In February, MGM Resorts International’s President of MGM Interactive, Gary Fritz, stated during the operator’s Q4 2024 earnings call that investments in organic growth with the BetMGM brand in European markets are “going well” so far in 2025.

Fritz said: “Growth is strong, and we believe the operating losses associated with the market entries are going to narrow throughout 2025, setting us up with a really strong exit rate and a meaningful opportunity for operational inflection going into ’26.”

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Sri Lanka set for major gambling reforms

The publication of a draft bill to establish a Gambling Regulatory Authority is pushing Sri Lanka towards a significant shift in its gambling framework.

Published under the directive of President Anura Kumara Dissanayake, if approved, the bill would come into effect as the Gambling Regulatory Authority Act.

According to Sri Lanka’s Cabinet Office, the Gambling Regulatory Authority would function “as the sole independent regulator with a broad and overarching scope on operations in the gambling industry”. This would include online gaming and offshore gambling activities on ships and in the Colombo Port City.

Currently, the only legal forms of gambling in Sri Lanka are betting on horse racing at venues such as the Royal Turf Club in Nuwara Eliya and at casinos such as Bally’s Casino in Colombo.

Under the proposed legislation, the current Horse Racing Betting Ordinance, the Gambling Ordinance and the Casino Ordinance would be repealed, with the Gambling Regulatory Authority replacing them as the singular overseer of Sri Lanka’s market.

The primary objective of the new bill will be to implement a series of proposals, including the collection of revenue from gaming activities and unregulated gaming.

Sri Lanka’s Cabinet approved the proposed legislation of Ministers on 21 April, and it must now gain approval from the 225 members of Sri Lanka’s parliament.

President Dissanayake is a member of the governing National People Power (NPP), which holds 159 seats, indicating that the odds appear to be in favour of the gambling reform receiving the green light.

Bangladesh renews online gaming battle

The trend is seemingly being set by Sri Lanka isn’t being followed across Southeast Asia, as Bangladesh has renewed a campaign against the vertical following the passing of a new law.

Under the newly passed Cyber Security Ordinance 2025, operating or promoting online gambling can lead to two years in prison or a fine of approximately $80,000.

Most forms of gambling remain illegal in Bangladesh under the Public Gambling Act of 1867, and online gambling operates in a grey area with no local regulation.

According to reports, since the bill was passed, authorities have identified over 1,000 financial service agents thought to be connected to illegal gambling transactions. Details of which have been passed to the Bangladesh Bank with a recommendation to revoke their professional licences and impose financial penalties.

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Bangladesh government renews battle against online gaming

Authorities in Bangladesh have renewed a campaign against online gaming following the passing of a new law.

The initiative forms part of a crackdown on online gambling platforms in the wake of the newly passed Cyber Security Ordinance 2025.

Under the new law, operating or promoting online gambling can lead to two years in prison or a fine of approximately $80,000.

Most forms of gambling remain illegal in Bangladesh under the Public Gambling Act of 1867, and online gambling operates in a grey area with no local regulation.

Bangladesh’s Criminal Investigation Department (CID) states that the focus on gambling stems from worries around the social and financial impact of online gaming, especially among young people.

Platforms targeted include apps, websites and social media channels.

According to reports, since the bill was passed, authorities have identified over 1,000 financial service agents thought to be connected to illegal gambling transactions. Details of which have been passed to Bangladesh Bank with a recommendation to revoke their professional licences and impose financial penalties.

Bangladesh Bank has also issued a directive to banks and financial institutions across the South Asian country to use artificial intelligence to monitor and identify merchants or customers involved in online gambling.

Anxiety over the black market is also shared by Bangladesh’s neighbour, India, following a report by the All India Gaming Federation, which detailed the extent to which players in the country engage with the sector.

The report outlined that unlicensed betting platforms had a total of 1.6 billion visits over a three-month period, highlighting the lack of effect website blocking is having to curb the sector.

Meanwhile, uncertainty is also fuelled by the uncertainty surrounding the 28% GST levy placed on the regulated industry, which has caused many to depart the market.

One of the key departures was Superbet, with the firm revealing that the tax rules make the Indian market no longer commercially viable.

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UKGC: New Consumer Voice framework to deliver high-quality research quickly

The UK Gambling Commission is committed to delivering high-quality research efficiently through its new Consumer Voice framework, which introduces four specialist research suppliers with unique expertise.

Consumer Voice aims to help the gambling regulator understand the experiences of UK gamblers, providing information alongside the Gambling Survey for Great Britain. It seeks to offer a “flexible, targeted approach to gathering insight” and a way to conduct “deep dives into specific issues, test new ideas, and track consumer sentiment over time”.

The programme engaged with more than 10,000 gambling consumers in 2024, while previous studies have examined financial risk checks, bonus incentives, and gambling during the cost-of-living crisis.

Greater agility and reach

Undergoing restructuring, the Commission noted that Consumer Voice will be able to dive deeper into the views, motivations, and behaviours of gambling consumers.

This includes those from underrepresented or harder-to-reach groups, such as people who gamble on specific products, certain demographic groups, and those experiencing negative consequences of gambling, whether it be their own or someone else’s.

The four specialist research suppliers being included in the Consumer Voice programme under the new framework are Yonder Consulting, The Behavioural Insights Team (BIT), Humankind Research and Savanta. Each will have a two-year contract that can be extended until 2029.

Commenting on the new framework, the UKGC’s Head of Research, Laura Carter, noted that the restructuring of Consumer Voice will give the Commission “greater agility and reach than ever before”.

“With these four partners, we’re better equipped to commission high-quality research quickly and use a range of approaches to respond to emerging trends or risks as they develop,” added Carter.

“The Consumer Voice programme is central to our efforts to ensure our decisions are grounded in the lived experiences of all consumers and the evolving realities of gambling.”

Specialist research suppliers

Yonder Consulting is a specialist organisation in mixed methodology research that has partnered with the UKGC’s Consumer Voice programme for the past three years, exploring the consumer experience elements such as industry trust, unlicensed market engagement, key sporting event behaviours and the impact of marketing and bonus offers.

BIT is an experimental and behavioural research expert team that combines human behaviour understanding and evidence-led problem solving to help improve people’s lives.

Eleanor Collerton, Senior Advisor at The Behaviour Insights Team, stated: “We’re excited to contribute our expertise in experimental research to generate new insights, address key evidence gaps, and help ensure consumer voices shape meaningful and effective gambling policy, building on more than five years of work to reduce gambling harms in GB.”

Humankind Research is composed of qualitative experts with a focus on complex issues and the lived experience of hard-to-reach audiences via sensitive and inclusive research approaches to understand their experiences and needs and to guide policy and priorities.

Savanta offers fast-turnaround, cost-effective research tools that are quantitative and qualitative.

“Savanta are delighted to be one of the suppliers chosen to support the Gambling Commission on its Consumer Voice programme,” commented Olly Wright, Head of Public at Savanta.

“Through our range of quantitative and qualitative quick-turnaround research tools, we can ensure the Commission stays on the pulse of consumer opinion and behaviours and help it in its efforts to put the voice of gambling consumers at the heart of its work.”

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