CanadianGamingBusiness

Lawmakers concerned over Alberta iGaming bill’s lack of detail

Discussion about the proposed Alberta iGaming framework began in the provincial Assembly in Edmonton on Wednesday. While proponents point to the benefits of regulating online gaming, other lawmakers are concerned about the lack of detail in the proposal.

Minister Dale Nally’s Bill 48 would create the Alberta iGaming Corporation to oversee a private-sector market. Under the initial version of the proposed iGaming Alberta Act, Alberta Gaming, Liquor and Cannabis (AGLC) would serve as the regulator as well as operate its own Play Alberta platform, currently the only online casino and sportsbook under the Alberta government’s oversight.

The Alberta iGaming Corporation would be the conduct-and-manage entity, similar to the role iGaming Ontario (iGO) serves in Ontario, currently Canada’s only regulated commercial iGaming market.

Bill 48 was introduced for second reading on April 9 after having its first reading on March 26.

‘If you don’t gamble today, please don’t start tomorrow’
Nally s..

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How does Ontario tackle match-fixing and betting integrity?

In an online betting market like Ontario’s, with billions of dollars wagered across more than 30 licensed sports betting platforms, how does the gaming regulator work to prevent match-fixing and protect sporting integrity?

Amid a backdrop of high-profile match-fixing cases in Canada and the U.S., not least then-Toronto Raptor Jontay Porter’s NBA ban for affecting his own performances to ensure bets cashed, the topic was discussed at the annual Council of Europe Macolin Community Conference last week.

Held in Gatineau, Queb., this year’s event had a distinctly Canadian flavour, and the Alcohol and Gaming Commission of Ontario (AGCO) was front and centre.

Several mechanics work on one engine
The AGCO spent great time consulting with various stakeholders before establishing its Registrar Standards for Internet Gaming, which came into effect when Ontario’s commercial online gaming market opened on April 4, 2022.

Doug Hood, the agency’s director of operational planning, priorities and p..

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Alberta introduces iGaming Alberta Act to regulate online casino and sports betting

Alberta has taken its most decisive step in months towards launching commercial online casino and sports betting by introducing the legislation that outlines how the province would regulate the market.

Minister of Service Alberta and Red Tape Reduction Dale Nally introduced the anticipated Bill 48 on Wednesday. The iGaming Alberta Act would create the new Alberta iGaming Corporation to oversee the proposed private-sector market, which would see commercial operators compete with Alberta Gaming, Liquor and Cannabis’ (AGLC) Play Alberta platform.

Nally had been tasked with providing a plan to offer regulated commercial online gambling by Premier Danielle Smith. He already confirmed last year that a new conduct-and-manage entity would be established separately from the AGLC to run the industry.

The iGaming Alberta Act would “designate AGLC as the regulator to ensure market integrity and compliance,” stated a government release. So, the crown corporation would be both Play Alberta’s oper..

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BetVictor Canada launches safer gambling campaign with ex-Raptor McGrady

BetVictor Canada has officially launched its new responsible gambling advertising campaign fronted by former Toronto Raptor Tracy McGrady.

NBA Hall-of-Famer McGrady, who began his career with the Raptors, was named as the Ontario-licensed operator’s Safer Gambling Ambassador back in October. This week, the partners have taken their marketing live in the province.

Two mobile digital trucks targeting high-traffic areas near the Raptors and the Maple Leafs’ Scotiabank Arena home and the Toronto Blue Jays’ Rogers Centre will provide audience exposure for the campaign. The marketing will be scheduled around Leafs, Raptors and Blue Jays home games.

BetVictor Canada has also partnered with Clear Media Group in a move that will see 100 taxis display key brand messaging around the city.

The campaign coincides with Problem Gambling Awareness Month, a nationwide campaign held every March that seeks to increase public awareness of problem gambling and promote prevention, treatment and recovery..

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AGCO fines BetMGM Canada $110,000 for offering cash to attract customers

The Alcohol and Gaming Commission of Ontario (AGCO) has fined BetMGM Canada $110,000 for offering cash to new customers who signed up and placed a deposit.

The AGCO’s regulations expressly forbid gambling operators who are licensed in Ontario from publicly advertising sign-up bonuses or any other inducements designed to attract new players (Standard 2.05). The regulator also makes operators responsible for the conduct of their third-party partners such as marketing affiliates (Standard 1.19).

The commission said in a news release that BetMGM violated its Registrar’s Standards for Internet Gaming in separate incidents.

The AGCO asserts that in January 2024, BetMGM representatives allegedly attended the National Franchise Show and were offering $100 in cash to new players who opened a new account and deposited $15. Two months later, said the AGCO, BetMGM acknowledged that its marketing affiliate Above the Street had engaged in prohibited inducement marketing.

BetMGM signed up 377 new..

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Canadian Gaming Summit 2025 to feature new Cybersecurity Symposium

The Canadian Gaming Summit is set to make its return to Toronto June 17-19, bringing together industry leaders, regulators, and innovators for the largest Canadian gaming and betting event.

With a renewed focus on driving critical conversations on regulatory shifts, emerging technologies, and market expansion, this year’s summit will ensure that voices from coast to coast, including provincial regulators and First Nations gaming leaders, help shape the industry’s future.

The 28th edition of this legacy event, held at the Metro Toronto Convention Centre, will bring together 3,000 industry professionals, including 1,000 operators, 200 affiliates, 150 expert speakers and 75 exhibitors. With a dynamic conference agenda and plenty of networking opportunities, the event will be the key meeting point for the who’s who of Canada’s gaming and betting industry.

“The Canadian Gaming Summit continues to evolve as the premier gathering for industry leaders across the country. With dynamics shift..

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BetMGM bolstering GameSense service for Problem Gambling Awareness Month

March is Problem Gambling Awareness Month (PGAM) in the U.S. and BetMGM is boosting the responsible gaming messaging they offer via the GameSense program.

Developed by the British Columbia Lottery Corporation (BCLC) and first licensed to MGM Resorts in 2017, the GameSense program offers a range of responsible gambling resources and player supports for gamblers in person and online.

As part of the PGAM expansion, BetMGM will integrate responsible gaming reminders into its online sportsbook and casino as well as its retail sportsbooks. QR codes will allow users easy access to resources.

GameSense Advisors are present at BetMGM Sportsbooks and MGM Rewards desks for player support.

GameSense is used by a range of gaming operators and stakeholders including several Canadian provinces and the Massachusetts Gaming Commission.

MGM extends Kindbridge program
The GameSense augmentation isn’t the only step MGM Resorts International is taking for PGAM.

BetMGM is expanding its Kindbridge Beha..

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BCLC latest Canadian operator to sound alarm over fake ads

The British Columbia Lottery Corporation (BCLC) is the latest Canadian gaming stakeholder to warn the public about fraudulent advertising using the names and likenesses of licensed casinos.

In a statement to the public on Feb. 24, BCLC warned that “predatory” and “sophisticated” social media scams are imitating BCLC’s casinos in the province and tricking people into providing financial details on fake websites.

The lottery corporation said the “highly deceptive” schemes post on social media platforms using logos, names and photographs of B.C. casinos. In some cases, the ads purport to offer players exclusive bonuses and promotions when someone registers with their website or mobile app.

“BCLC warns that none of these sites are associated with casinos in B.C. or BCLC,” said the provincial operator’s notice.

BCLC’s PlayNow is the only recognized and regulated online gaming and betting platform in the province. BCLC has a range of official apps, including PlayNow Sportsbook BC, BCLC L..

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Are affordability checks coming to Canadian gaming?

For years, affordability checks have been like a boogie man for most markets. It lurks as a threat but it has yet to manifest into something operators and regulators have ever had to actually confront.

That is starting to change, though. The UK Gambling Commission began a pilot program on affordability checks in August of last year. The government assures the program will implement a “light touch” in regards to assessing whether players or gambling responsibly or not, but for many the concept at all is a non-starter.

For now, the pilot is looking at users with £500 in deposits a month, but the plan is to drop the number to £150 next month.

In North America, the idea of affordability checks still feels unlikely, but these developments at least raise the question of whether or not Canada will consider them in the future.

Privacy and politics pose challenges
During a presentation as part of SBC’s Player Protection Day, Vixio’s Gaming Compliance Managing Editor Joe Ewens said it is an ..

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Half of Ontario Super Bowl viewers will bet on game

It’s Super Bowl season again, and almost half of Ontarians who plan to watch Sunday’s Big Game will be betting on it too.

A survey conducted by Leger for the Responsible Gambling Council (RGC) suggested that 63% of Ontarians plan to watch the Kansas City Chiefs square off against the Philadelphia Eagles.

However, less than half of the viewers (48%) intend to place at least one bet on it. That is up from 41% last year but is down from a high of 54% in 2023, which marked the first Super Bowl since Ontario opened up its saturated commercial online gambling market.

The propensity to bet on the Super Bowl skews towards older generations. The report found that Ontario sports bettors over 45 are more likely to bet on the game (52%) than those aged 18-44 (45%). White viewers are significantly more likely to bet on Super Bowl LIX (54%) than Ontarians who are Black, Indigenous or people of colour (42%).

Betting increases excitement for many
The online survey of 1,147 Ontario adults, conducte..

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