GBG: strategies to tackle bonus abuse
With the growth of the increased use of free spins, promotional bonuses and introductory offers being utilised by operators in a bid to boost new player sign ups, operators also unwittingly incentivise fraud from bonus abusers.
Fraudsters use fake and synthetic identities plus different devices to create multiple accounts across iGaming platforms, exploiting offers aimed at new players and cheating the system of promotional giveaways.
A recent edition of the SBC Webinar series saw host Rebekah Jackson, Director of Gaming at GBG, joined by a team of experts to analyse the most impactful strategy to combating bonus abusers.
Speaking on the panel, Lance McIntosh, Head of Compliance at Playstar Casino, stated that bonus abuse should not be seen as the price of doing business, but that it is very much a problem in the industry.
As the practice continues to grow, he emphasised that it is costing operators ‘time, money and resources’ to combat, describing the inherent acceptance of bonus..