The program enhances the pair’s guest and customer service models by focusing on ‘positive, transparent and supportive conversations’ with players over how to gamble responsibly.
Coinciding with the start of Problem Gambling Awareness Month, the latest agreement extends a partnership which has been in operation since 2017.
Pat Davis, BCLC President and CEO, commented: “We’re proud to continue providing MGM Resorts with the tools to offer the GameSense experience at its properties and online at BetMGM. When we work together to develop best practices and share learning that support positive play, we can reduce harm and make gambling safer throughout the industry.”
BetMGM fully integrated GameSense into its desktop and mobile platforms last year in an attempt to replicate the experience of..
