Sports leagues & media players team up to tackle sports betting ads

In a bid to address the elephant in the room – sports and gambling – a host of major sports leagues and broadcasters have joined forces to set up a task force.

Named the ‘Coalition for Responsible Sports Betting Advertising’, the voluntary organization is made up of the following groups:

NFL
MLB
MLS
NASCAR
NBA
WBNA
NHL
NBCUniversal
FOX

The coalition maintains it is abiding by six key principles to help ensure a responsible approach to sports betting advertising:

Sports betting should be marketed only to adults of legal betting age
Sports betting advertising should not promote irresponsible or excessive gambling or degrade the consumer experience
Sports betting advertisements should not be misleading
Sports betting advertisements should be in good taste
Publishers should have appropriate internal reviews of sports betting advertising
Publishers should review consumer complaints pertaining to sports betting advertising

A joint statement from the Coalition for Responsible Sports Bet..