The move follows the launch of the council’s Reducing Gambling Harms Action Plan earlier this year, which sets out measures to improve early intervention, increase access to support services and reduce residents’ exposure to gambling marketing.
According to the council, around one in six young adults in Liverpool experience gambling-related harm, with men and people facing financial disadvantage considered most at risk.
It said gambling-related problems can contribute to debt, poor mental health, relationship breakdown, homelessness and contact with the criminal justice system.
The council said joining CEGA would strengthen its efforts to address what it described as the normalisation of gambling through widespread advertising across television, s..