It comes as licensed operators in the sector, namely Ladbrokes Coral owner Entain, grow more and more frustrated about the presence of black market bookmakers in the Premier League despite being subject to a voluntary front-of-shirt sponsorship ban.
The front-of-shirt ban has driven numerous operators, both unlicensed and unlicensed to look for alternative sponsorship routes, yet a ban on unlicensed operators sponsoring British sports will not come into place until the 2027/28 at the very earliest.
Licensed firm Betano has secured a deal to become Tottenham’s training kit sponsor, for example, while UK-focused (and licensed) Midnite has agreed deals with four Championship sides in Sheffield United, Middlesbrough, Wolves and Southampton.
The ban also comes at a strenuous time for UK oper..
