DraftKings discloses personalized NBA player video to gambler in Congress letter

by SBC Americas
6 minutes read
KEY TAKEAWAYS

The company acknowledged one instance of using a tactic similar to that employed repeatedly by FanDuel in disclosing a video made by New York Knicks player Miles “Deuce” McBride.

DraftKings told federal lawmakers that it does not target problem gamblers, after members of Congress quizzed the company about its loyalty program, VIP practices, and AI use.

Sen. Richard Blumenthal, Rep. Valerie Foushee, and Rep. Paul Tonko wrote to numerous sports betting and sports event contracts operators on Oct. 22, asking for responses by Nov. 5.

DraftKings told members of Congress that it does not target problem gamblers or use AI to tailor promotional offers based on customer gambling activity.

In the same letter responding to a Congressional inquiry, the company acknowledged it sent a personalized Cameo video from New York Knicks guard Miles “Deuce” McBride to a gambler, similar to the one from Bryce Harper sent by a FanDuel host to a VIP customer.

“As a general practice, DraftKi..

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