The operator emphasised that 1xCare will focus on enhancing research, education, technology and player well-being within its business under one framework.
1xCare Chair, Simon Westbury, commented: “Responsible gambling is not a slogan; it is a duty. 1xCare was created to support a more informed, transparent, and sustainable gambling ecosystem – one where player protection and well-being are central.”
The new player protection platform will be centred on four pillars, noted 1xBet.
The research hub will support studies on gambling behaviour, addiction risks, and emerging technologies, with transparent public reporting.
Meanwhile, EduCare will promote responsible gambling education, awareness programmes, and ethical standards across operators, sports, and communities.
The TechShield will be focused on advancing responsible gambling technologies, including tool..