The initiative targets social media content that could appeal to under-18s, but, despite it looking like more scrutiny for operators, some may see it as progression.
An enforcement notice has been issued to all gambling businesses, warning that, from 11 June, it will begin actively monitoring content using the ASA’s AI-powered Active Ad Monitoring System.
Gambling authorities and social media to work together
A key milestone here is that the monitoring will be supported by partnerships with major social media platforms.
Operators found to be breaching advertising rules will be required to remove or amend content immediately, with persistent non-compliance potentially resulting in referrals to both platform operators and the Gambling Commission.
While gambling operators may be stung th..