As the tournament kicks off this Thursday, 11 June, football fans will witness the biggest edition of the World Cup in its entire history, with 48 teams locked in a battle across three countries in North America and the prestige golden trophy at stake.
The size of the competition has prompted gambling operators to scramble their global marketing teams and capitalise on the increased exposure.
Balancing that out, however, are the regulators on the other side, who in the World Cup lead up have worked overtime to ensure that bettors do not forget about controlling their gambling behaviour.
France
The French team is being touted as one of the odds’ favourites when it comes to lifting the trophy this year. As such, the national regulator ANJ anticipates a high vol..