The alert comes from the Autorité Nationale des Jeux (ANJ), as French authorities prepare for a World Cup that is set to be the most heavily engaged with amongst domestic audiences across television, digital media and betting platforms.
With France entering the tournament as one of the favourites, the regulator believes betting activity could surpass the record €900m wagered during the 2022 World Cup in Qatar. The ANJ estimates that total betting stakes could reach as much as €1.2bn, depending on the progress of Didier Deschamps’ side.
As France’s gambling regulator, the ANJ has reviewed the World Cup advertising plans of 18 licensed online sportsbooks to ensure that promotional messaging remains compliant and does not encourage excessive gambling behaviour.
In its latest consumer study, the regulator identified signs of growing betting appetite am..