The latest development sees the LSE gambling group put forward its direct concerns of trademark integrity to the UK Intellectual Property Office (UKIPO) as seen by SBC News.
Entain believes that an urgent regulatory intervention is required by UKIPO in relation to trade marks granted for gambling brands.
The FTSE250 group has questioned whether UK trademark rules are being undermined by unlicensed gambling brands being able to claim British trademarks.
Simon Zinger, Entain’s Group General Counsel and Chief Customer Care Officer, has now appealed to the UKIPO to seal off the UK trademark register to gambling companies which do not hold a Gambling Commission licence.
The company argues that by allowing unlicensed operators to access the register gives these companies “the commercial legitimacy that registration confers” and supports operations that are illegal in the..