Support has been given to the standard, described by the trade association as ‘an important voluntary baseline for identifying risky gambling behaviour’, establishing a strong European consumer protection baseline with its members committed to standard alignment.
The standard received approval from national standardisation bodies in October 2025, while Maarten Haijer, Secretary General of EGBA, has described it as an ‘important milestone’ and said it will help ‘raise the bar on player protection across Europe’.
The association says the standard is ‘the first of its kind in the gambling industry’ and the organisation has been actively involved in its development since proposing it to CEN in 2022, working closely with operators, national authorities, academics and oth..