TORONTO — Providing opening remarks at SBC Summit Canada, Duncan Hannay, President & CEO, Ontario Lottery and Gaming Corporation (OLG), underpinned that as the Ontario gaming sector continues to evolve, safer gambling must be at the forefront of its focus.
He said that it remains “crucial to our industry’s future sustainability,” specifically at a time when the gaming market is growing and changing faster than ever before.
According to Hannay, the way in which safer gambling is promoted is evolving, with the role of gaming providers being increasingly important to a sustainable sector.
How Ontario is shifting on responsible gaming
For OLG, this has led to a shift in the firm’s approach beyond what would be previously classified as a one-size-fits-all program to focus on more tailored, proactive solutions to reach players at key moments during their iGaming journey.
To bolster this strategy, the group has formed a newly created dedicated Safer Gambling team, which boosts data polic..