iGaming Daily: Affordability is an ‘acute science’ and must not be rushed 

Affordability has dominated headlines in Western gambling markets, notably as one of the most controversial mandates in the UK market.

Speaking on iGaming Daily, SBC Media’s Editor-at-Large, Ted Menmuir, revealed that financial risk checks were being billed as the highest technical safeguard and generational change as a result of a new era brought about by the White Paper implementation.

Whilst Menmuir acknowledged that this tagline is incredibly enticing as UK gambling embarks on sweeping changes, the test pilot has continued for several years. Menmuir noted that the feedback has been very limited to stakeholders, with efficiency and viability around the project still being unknown.

He outlined that this feels like an urgent vulnerability to the successful implementation of one of the key steps of the white paper. What has been established is that affordability and predicting or projecting an individual’s affordability is an ‘acute science’.

Menmuir cautioned that there has be..

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