Entain to implement ‘meaningful’ self-exclusion enhancements in Australia

Entain Australia & New Zealand is working with the Australian Communications and Media Authority (ACMA) after the body discovered more than 500 breaches of national self-exclusion rules in Australia.

As a result, the Ladbrokes and Neds operator entered into a court-enforceable undertaking following an ACMA investigation.

The ACMA found that Entain had:

Opened accounts and provided wagering to people registered with BetStop.

Opened new accounts for individuals registered with BetStop.

Failed to adequately promote BetStop in customer texts and emails.

As a result, the ACMA has accepted a comprehensive 18-month court-enforceable undertaking from Entain, as the company will commit to an independent review of its compliance systems and processes and implement any recommended improvements.

An Entain Australia spokesperson said: “We take all our regulatory responsibilities seriously. These matters arose during the early stages of a new national system, and we have worked constructiv..

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