Could this year’s State of Origin be the last where Australians see gambling ads?

State of Origin 2026 kicks off this morning for UK viewers, but it could be the last series before sweeping changes and reforms to advertising and sponsorships.

The New South Wales Blues take on the Queensland Maroons in the 45th renewal of the annual best-of-three series, with game one kicking off at Accor Stadium in Sydney at 8:05pm local time (11:05am UK time).

Many are once again discussing the top State of Origin matchups – Tedesco vs Ponga, Cleary vs Walker, Robson vs Grant – but a wider ongoing discussion has been at the centre of debate in Australia in recent months: gambling reform advocates vs the gambling industry.

Last month, PM Anthony Albanese stated that the Labor government will look to implement “strong and decisive actions” to stem the proliferation of gambling advertising.

The proposed widespread 2027 changes

From 1 January 2027, the Australian government will implement these five measures:

Broadcast TV limits: Maximum of three gambling ads per hour between ..

News. Research. Education. Discussions.
Raising industry standards on player protection, across the board.

FORGOT PASSWORD

Email sent

Related posts

Congressman wants facial recognition to verify age of bettors, predictions users

Heavily-criticised GSGB reveals problem gambling rate in UK for 2025 was 2.4%

1xCare names Advisory Committee expert line-up