A senior advisor of cross-party think tank the Social Market Foundation (SMF), Noyes has raised direct concerns to DCMS Secretary Lisa Nandy over the transparency and effectiveness of the pilot scheme that has been rolled out by the Gambling Commission.
Dr James Noyes: SMF
Noyes is a vocal former supporter of affordability checks during the long-running Gambling Act review consultation. He is now warning that the current implementation risks are drifting away from its original intent of being “frictionless” and proportionate, as set out in the review’s White Paper in April 2023.
“Despite the White Paper’s claim that financial risk checks would be frictionless, recent reports suggest that the opposite is the case,” Noyes wrote, adding that he is seeing “increasing reports that the pilot scheme has involved inconsistent dat..