Introducing the ‘the losing sound’ that breaks players from slot machine trance

An Australian advertising industry creative director has created what he calls ‘the losing sound’ to combat slot machine addiction. After a relative lost A$150,000 ($107,000) in one year on Australian “pokies” (slot machines), Neil Walshe teamed up with Rumble Studios and Milos Photography when he realised that pokies only have a winning sound. The reason…